NFL Is DOUBLING DOWN on Woke Messaging ft. James Klüg
Episode Stats
Summary
James Klug joins Jemele to discuss why the NFL is still doubling down on the woke agenda in 2025, and why it s still a thing. Plus, why is the NFL still stinking up racism in the end zone?
Transcript
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I mean, maybe at this point they're just looking for any little bit of attention,
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Like, oh my, maybe the goal is trying to get the headline,
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So maybe this is just one last hurrah trying to get into those headlines,
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We got an interview coming up here with James Klug,
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and figure out why are they still doubling down on the woke agenda in 2025.
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I shouldn't even have to say woke agenda anymore.
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NFL teams will, again, stencil messages in the end zone.
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We all love this, the woke crap going on in the paint here.
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So 32 teams, you get to choose from one of these four options.
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We'll be stenciled in the opposite end zone for all games.
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I mean, is the NFL really, they're doubling down on this?
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I mean, it just feels so juvenile and weird that we still have to do this.
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Yeah, I wanted your thoughts on the NFL situation.
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Yeah, they're letting you choose from four great options to put in the end zone and racism
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You know, there's a lot of racists out there that are watching the NFL and they see the
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paint on the end zone and they think, wow, I could be so much better.
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I, you know, I shouldn't, I shouldn't continue down this path.
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So, anyway, so I was curious, yeah, what your thoughts are.
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What are the, I'm playing a little bit of catch up here, but what are the options right
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Because end racism, I mean, that's going to be disappointing a lot of fans, you know, that's
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really going against kind of what they're looking for.
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You know, there's a lot of people on the other side of that issue, right?
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So, in this kind of national debate that we're having, what are the other options?
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Yeah, it was end racism, stop hate, choose love, or inspire change.
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The craziest thing, like, why are we still doing this, you know?
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I thought Project 2025 was supposed to eliminate all this, like, nonsense that we're dealing
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But, yeah, dude, the fact that this is still going on kind of blows my mind.
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I think that they're just looking for, like, national attention at this point because everything
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The pendulum has swung so much that I think they're just looking for, like, Donald Trump's
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attention, attention from the administration, you know what I mean?
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I mean, I know that when I was going to Philadelphia Eagles game, shout out to the Eagles, I saw
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that they had, like, end racism on, you know, kind of whatever.
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And, dude, at this point, like, everyone just ignores this stuff.
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Like, I don't even know who are they doing this for, right?
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Like, who's actually concerned about this stuff?
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Who actually is interested in seeing that on the field?
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Well, yeah, there's something to specifically targeting the NFL because, I mean, you know,
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love it or hate it, obviously, there's a lot of people very critical of Americans'
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fascination with professional sports, and a lot of those concerns are justified.
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But, again, like I said, for better or for worse, the NFL is an institution.
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It is distinctly American, and it is something that is really important to, like, a large number
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It's something they look forward to on Sundays and Monday nights.
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There kind of seems to be kind of more of a demoralization tactic, and that used to work.
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Like, I remember, like, when the NFL first started doing this stuff, and they had, like,
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the Black National Anthem and stuff like that, you did feel a bit, like, helpless to some
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degree because you're like, oh, they're really doing this, and there's, like, they're going
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But now it's almost, like, kind of embarrassing.
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I mean, like, we saw Pride Month, where none of these, you know, companies changed their
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logos, or very few of them changed their logos.
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I'm like, at this point, they're just looking for any little bit of attention, trying to
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Like, oh, my, maybe the goal is trying to get the headline.
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For a lot of these organizations, you know, they are run by professional business people,
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So maybe this is just one last hurrah trying to get into those headlines, at least for the
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I know that there's, like, a male cheerleader and whatnot.
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Everyone's thinking, hey, we're done with that.
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So maybe that's just kind of this last woke hurrah BS trying to be like, hey, we're not
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done with it just yet, you know, as they're, like, fizzling out.
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I mean, certainly, like, Gen Z's not putting up with it.
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But the U.S., one thing I will say, we are a lot further ahead than a lot of other places.
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Like, dude, in Canada, they're still doing, like, land recognition, right?
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I mean, that stuff is so over the top and so absurd.
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But, so at least we're further ahead on that stuff.
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It's a mixture of me wanting to say everyone's ignoring it.
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Like, the people at home that go to the games are ignoring it.
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But it's still, right now, making headlines just because everything's swinging so much more
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Yeah, I mean, that's, I think that's a big aspect of what's going on is the NFL is so
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And it takes a lot for the average NFL fan to be dissuaded to not tune in to watch.
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And so I think that's why they feel like they can push the envelope a little more, like you
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Because they know that that audience isn't going anywhere because they can, I mean, the
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amount of crap they put their audience through during COVID and they didn't shake them.
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Dude, it's one of those things, like, there are certain companies with certain audiences
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that you can put pressure on and you can actually cancel, right?
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They didn't want to do this whole trans, woke, gross stuff.
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That was a successful boycott because they were out of their realm, right?
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Well, NFL is super mixed and people are so dedicated to it.
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Like, I have a ton of friends, dude, um, what's the Sunday red zone, right?
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Uh, red zone is like a religious experience to them, right?
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And I know that sounds kind of pathetic, but like, you know, they, they're obsessed with
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And so kind of going on what you were saying, NFL is basically at a point where they could
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just smack somebody across the face over and over again, call them fat, call them ugly.
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And they're still going to be like, well, I'm still going to watch the games, dude.
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Like maybe they have one last hurrah of a lot of woke nonsense over the next three years
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If I were to guess, I think it's going to be calming down because people really just don't
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I mean, that really is the thing is the national environment has changed so much, but yeah,
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like I remember during code, I mean, we had the Kaepernick thing and NFL fans didn't
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So they were just like, oh, he's not a good quarterback.
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Like I remember NASCAR was getting crazy during like COVID where they had like the guy, you
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Like there was a noose in his garage or whatever.
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We're like, didn't Kaepernick just have his, uh, his new docuseries for everyone that
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doesn't know his story, which is like three people, maybe tops.
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Uh, they had that canceled, you know, it's just like, nobody cares, bro.
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The national, I mean, another indication you can tell the national environment has changed
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because college football is getting so popular.
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And it's like, to a degree, I think a lot of football fans have, I mean, I don't know what
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the TV numbers look like, but a lot of, at least anecdotally, a lot of guys, I know younger
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guys prefer college football to the NFL because college football seems to celebrate, um, a lot
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of aspects of American culture that make us great that the NFL has abandoned.
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I mean, for one, it's just like vitality and youthfulness and, and just like love for
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Cause like the NFL, it just, there's just kind of a degree of coldness cause there's so much
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I know college football is getting pretty bad at the NIL stuff, but, um, college football,
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it still feels like to a degree, the players actually care about the program that they're
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Um, so I think that's a really interesting, there's this like hardcore, uh, meritocratic
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aspect of it as well, where it's like, who's going to get into the NFL, you know what I
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There's you representing your tribe, your school, your college.
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I know there's similarities there with NFL and whatnot, but yeah, I think to a certain degree,
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when it comes to, or probably an extreme degree when it comes to college football as well.
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I mean, dude, it's, it's do or die for a lot of these kids.
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They're going for the NFL and that's all that matters.
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You know, all that other nonsense doesn't fricking matter that they're not safe.
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You know, they're not safe in their job or anything.
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It's, it's, Hey, you get injured, you lose that possibility of getting in the NFL.
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There's no room for nonsense when it comes to that, you know?
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Um, so I, I think overall, like, and we're seeing with the cheerleader, obviously people
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Um, but there's this general sense of the culture and America moving to the right, because you
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are seeing some, there are still some holdovers.
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People, especially around the immigration thing, get spooked pretty easily.
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Um, you're seeing a lot of podcasters come out and like, uh, basically counter signal
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I mean, we should be happy that the Overton window has moved to the right.
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Like Sidney Sweeney is literally going on TV and it's like, I have blonde hair and blue
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And it's like, okay, wow, this really is, this really is Trump's America.
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We knew we were back when white people started showing up back in, in ads.
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We knew there was a change going on, you know, like actually attracted people as well.
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Just in general, our back in ads, we knew we were back as for the, as for the, uh, male
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I mean, like, haven't there always been, there's always been male cheer cheerleaders, but they're
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there for like a supportive kind of, uh, position in cheerleading, right?
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Usually I'm pretty sure they're straight dudes too.
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Like they're just big, strong guys that, that, uh, that throw up the flyers.
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And, uh, in this case, we have a guy like dancing, like a girl again, project 2025, we
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voted against this stuff, go hit the oil rigs, get out of here, you know?
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Um, but I think that is another thing where it's like, you know, people are doing these
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little things here and there for, okay, well, this is the dominant kind of culture right
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Not saying that, you know, the woke people are saying, Oh, woke is dead.
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Um, no, like, you know, these psychopaths still control every single major institution
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in the United States, but culturally there has been a pretty significant shift, especially
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with, you know, Gen Z, Gen Alpha, like they don't really put up with this stuff.
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So I still think, like I said, they're doing a lot of that stuff for, to grasp onto those
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But, um, yeah, what were you saying about the immigration aspect, uh, podcasters going
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back on, Oh my gosh, mass deportations are actually happening.
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I mean, I don't want to name names per se, but yeah, you're seeing people, uh, yeah.
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They're like, wait, wait, what about my gardener?
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What are we going to do without exploiting the cheap illegal labor?
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Uh, I, I have these conversations on the street all the time with people because like,
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that's obviously the biggest thing that stands out for the Trump administration.
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And when people are like criticizing it, that's the thing that they bring up, right?
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But we kind of figured this would be the case, uh, going into the election.
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Like, you know, everyone knew that, holy crap, we, we just opened the floodgates.
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We allow millions of people in, uh, Americans get killed.
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You have a record breaking human trafficking crisis, sex trafficking crisis, child trafficking
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We knew though, once the mass deportations would start, the only goal for the media right
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now, basically is, Hey, capture everything bad that is happening with ice.
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And we need to make it every single little instance, a headline.
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So if somebody is resisting arrest that goes CNN mainstream news, Oh my God, look, they're
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being aggressive with this illegal immigrant, you know?
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And so that constant footage is getting a lot of people to kind of buckle similar to the
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pressure that people were facing maybe in like 2020 with posting a black square.
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It's kind of that similar vibe where it's like, Oh, we need to keep bombarding you with
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look at this poor little, you know, Jose, he's being apprehended.
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Turns out he like, you know, played around with children and none of us knew that.
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But you figure that out three days later, nobody follows up and understands it.
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So you end up with a bunch of ignorant people that are just super upset.
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And that includes podcasters, you know, like I'm not intelligent just because you put a
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We do need to start putting tariffs on podcasting equipment.
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I mean, what, like, you know, but, uh, well, dude, thanks for jumping in.
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It was a last second hot swap, but I really appreciate it.
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Uh, yeah, you guys can find me at youtube.com slash James Klug or James Klug on Instagram,
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Well, uh, hopefully we can get an extended chat.
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He, uh, came in, saved the day, held it down, gave us some really good, correct takes
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Uh, just want to thank you guys for, uh, joining me for this hour of the Rumble live
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Um, I don't know, do it, it's been a little up in the air recently with the, uh, Rumble,
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I mean, what are we, it's not Tate Cass, it's Tim Cass.
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Uh, you can find me on X and Instagram at real tape Brown, uh, come hang out.
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Maybe send me what you think should be in the NFL end zone.
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They should let you vote and we can put whatever we want in the end zone.
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Uh, enjoy the rest of your day and we'll see you tonight for Tim cast IRL at 8 PM.