The Joe Rogan Experience - Joe Rogan Experience #521 - Lewis, from Unbox Therapy

00:00:02.000 Good googly moogly, ladies and gentlemen.

00:00:05.000 This episode of the podcast is brought to you by untuckit.com.

00:00:09.000 This is a new sponsor, and it's a new sponsor that's come up with a novel idea.

00:00:13.000 Everybody likes wearing those button-up shirts, like I was wearing a flannel shirt earlier today.

00:00:18.000 Everybody likes wearing them, but if you don't tuck them in, they look kind of odd, right? 0.99

00:00:24.000 There's like this little blanket that goes over your dick and your butt. 0.99

00:00:27.000 It's like a backwards hill. 0.99

00:00:28.000 Yeah, like the idea is that you're moving around a lot, so when you tuck it, it keeps it from untucked. 0.99

00:00:33.000 But who the fuck tucks their shirt in? 0.98

00:00:35.000 Especially if you don't have a job where you have to tuck your shirt in. 0.99

00:00:38.000 Like if you're a banker, you can't be wandering around with your shirt untucked.

00:00:41.000 I'm not going to trust you with my cash.

00:00:43.000 I can't even remember the last time I tucked my shirt in.

00:00:45.000 I hate it that much.

00:00:46.000 Well, you have an unconventional job.

00:00:50.000 If you're a dude with a conventional job, like if you're a lawyer.

00:00:53.000 I thought you were going to say body.

00:00:54.000 I was like, no, that's why I don't like to tuck it in. 0.99

00:00:56.000 I don't want to look like a fucking grapefruit. 0.97

00:00:58.000 It's not comfortable, though, being tucked in. 0.99

00:01:02.000 There's not much space in there.

00:01:03.000 That's the thing that guys with guts do when they have their pants tucked into and the gut is firm and tight against their pants.

00:01:09.000 It's almost like a bra for their gut. 0.91

00:01:11.000 Yeah.

00:01:12.000 When it's tucked in, right?

00:01:13.000 Hold it in, right?

00:01:14.000 A little resistance there. 1.00

00:01:15.000 Hide that shit, right? 1.00

00:01:16.000 Yeah, it's not comfortable. 1.00

00:01:18.000 I'm much more comfortable with shirts untucked.

00:01:20.000 But then there was always that extra cloth.

00:01:22.000 Well, this company, Untuck It, decided to figure that out.

00:01:27.000 It's made exclusively for men who wear their shirts untucked.

00:01:30.000 See, now, women won't be so excited to wear your clothes either. 0.99

00:01:33.000 That's another good thing. 0.90

00:01:34.000 Because one of the reasons why women like it is because it covers their vajayjay and their butt, and they can walk around with their legs. 1.00

00:01:40.000 Yeah, their legs hang out more skin. 0.99

00:01:42.000 This will definitely show more skin, but, you know, it's going to show your whole vagina, let's be honest. 1.00

00:01:46.000 Look where this guy's penis is. 1.00

00:01:48.000 That's crazy. 1.00

00:01:48.000 It's right there. 1.00

00:01:49.000 Wow.

00:01:49.000 So it'll be less likely that chicks will wear your clothes, or if they do wear your clothes, they'll have to wear underwear.

00:01:56.000 I feel like if I saw this guy in the street, I wouldn't even notice that there was anything different going on.

00:02:01.000 Right.

00:02:01.000 You know, it just blends right in.

00:02:03.000 Yeah, the brand ambassador is this guy, Brad Richards, who's a hockey star.

00:02:07.000 And he decided to be a part of the company as well.

00:02:11.000 It's because it's a novel and great idea.

00:02:14.000 Untuck It has solved the problem, ladies and gentlemen.

00:02:16.000 Made exclusively, as I said, for men who wear their shirts untucked.

00:02:20.000 And women, too. 1.00

00:02:20.000 You can wear it. 1.00

00:02:21.000 Especially if you tend to be more of a manly sort of a woman. 0.98

00:02:25.000 There's nothing wrong with that.

00:02:26.000 Okay? 0.99

00:02:26.000 Fucking wear flannel. 0.99

00:02:28.000 Who gives a shit, man? 1.00

00:02:29.000 Wear whatever you want. 0.99

00:02:30.000 If you're hot, by the way, you could pull off flannel. 0.99

00:02:32.000 Nobody gives a shit. 0.97

00:02:34.000 So, anyway, use the code ROGAN, R-O-G-A-N, for a special 10% discount at untuckit.com. 0.97

00:02:42.000 That's U-N-T-U-C-K-I-T dot com. 1.00

00:02:46.000 Shirts designed to be worn untucked.

00:02:49.000 Use the code word ROGAN and save 10%.

00:02:52.000 Shipping is free both ways.

00:02:55.000 Both ways, I guess, if you want to send it back. 1.00

00:02:57.000 The right shirt can make all the difference, fuckers. 0.99

00:02:59.000 So go check it out, untuckit.com. 0.99

00:03:01.000 We're also brought to you by Squarespace.

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00:03:21.000 Just a godsend.

00:03:22.000 It used to be it was so difficult to get a website. 0.97

00:03:25.000 You used to have to hire someone, and that person was probably busy as shit, and it takes massive man hours.

00:03:29.000 The man hours have been significantly reduced, and you can make an awesome professional website, including with an online store. 0.81

00:03:37.000 Super easy to do.

00:03:39.000 You can sell digital downloads like stand-up comedy or music or anything along those lines.

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00:03:54.000 If you can do that, you can figure out how to do this.

00:03:56.000 My site is built on Squarespace.

00:03:58.000 Kapow! 0.99

00:03:58.000 That is UnboxTherapy.com. 0.99

00:04:00.000 If you want to bring it up, I've got a store on there as well.

00:04:02.000 UnboxTherapy.com, built on Squarespace.

00:04:04.000 Can you believe that, ladies and gentlemen?

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00:04:22.000 Squarespace has a logo creator as well where you can create a clean, simple logo designed for yourself in minutes.

00:04:30.000 Many, many of our friends use Squarespace.

00:04:32.000 Duncan Trussell uses it.

00:04:35.000 Tom Segura and Christina Pazitsky, don't they use it?

00:04:37.000 I don't know.

00:04:38.000 I know I built the new Def Squad store on that recently.

00:04:42.000 Yeah, Brian uses it.

00:04:43.000 Cara Santa Maria uses it.

00:04:45.000 So many people use it.

00:04:48.000 So you can plug in, on the front page there, you can plug in your Instagram feed.

00:04:54.000 So that's always fresh content.

00:04:56.000 If you're a person like me and the majority of what you do is on YouTube or on social networks and you don't want to constantly be updating a website, one way to keep it current is to use this Instagram plugin which feeds right back to your Instagram feed, obviously, and so gives people a reason to come back and check it out.

00:05:12.000 Maybe they don't use Instagram themselves.

00:05:13.000 They can still see what you're up to.

00:05:14.000 Yeah.

00:05:16.000 It's awesome.

00:05:16.000 Oh, go back.

00:05:17.000 Look.

00:05:19.000 I had the hemp force on there.

00:05:21.000 See?

00:05:21.000 Powerful, Lewis.

00:05:22.000 That's what I left with last time.

00:05:23.000 And now I'm hooked up.

00:05:25.000 I'm on the program now.

00:05:27.000 And UnboxTherapy.com is the website if you want to go and check out Lewis's awesome website.

00:05:34.000 Great reviews on all sorts of different types of electronics and items and homemade craft brew beer.

00:05:42.000 How is that craft beer thing?

00:05:43.000 Is that good?

00:05:44.000 That was sent to me, but I don't actually have it.

00:05:46.000 Oh, did you try it?

00:05:47.000 No, I haven't tried it yet, no.

00:05:48.000 That's a great idea, though, huh?

00:05:50.000 Have a craft brew thing in your house?

00:05:52.000 Definitely.

00:05:53.000 This is actually cool here, too.

00:05:54.000 This is all the different items and stuff that I use that are in my personal inventory of items that help make my videos possible.

00:06:03.000 Oh, nice.

00:06:04.000 Beautiful.

00:06:05.000 That's cool.

00:06:05.000 And it's a plug-in.

00:06:06.000 They link back to the Amazon store.

00:06:08.000 Squarespace makes doing super complicated things incredibly easy to do.

00:06:12.000 Boom.

00:06:12.000 There you go, ladies and gentlemen.

00:06:14.000 So go to squarespace.com and get 10% off and a free trial for your first purchase.

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00:06:27.000 Squarespace.com, enter in the code word JOE. Squarespace, a better web, starts with your website.

00:06:34.000 That's their logo. 1.00

00:06:35.000 That's the shit that they say. 0.99

00:06:36.000 Everything else is like basically my own words, but... 0.99

00:06:39.000 A better web starts with your website.

00:06:43.000 That's them.

00:06:44.000 It could be worse.

00:06:45.000 It could be way worse.

00:06:47.000 Yeah.

00:06:47.000 It could be way worse.

00:06:47.000 Alright, we're also brought to you by Onnit.com.

00:06:50.000 That's O-N-N-I-T. We dosed up Louis the last time he was here, and he had a dream that he was hanging out with Bryan Singer.

00:06:56.000 Basically.

00:06:57.000 Plus, the protein stuff kept me full.

00:07:00.000 You know what I mean?

00:07:01.000 I was about to start editing a video.

00:07:03.000 I took a big protein shake, and I'm not super healthy or anything like that, but...

00:07:08.000 I stayed full for a long time.

00:07:09.000 I didn't want to get up.

00:07:10.000 I didn't want a snack. 0.99

00:07:12.000 I'm telling you, I'm going to take this shit seriously. 0.99

00:07:13.000 I've had people recently complain about the hemp forest. 0.99

00:07:17.000 They don't like the way it tastes.

00:07:18.000 Which is, I don't know, I guess it's subjective.

00:07:20.000 Just for the record, I always mix mine with coconut water.

00:07:23.000 I love chocolate, though.

00:07:25.000 Chocolate's good, yeah.

00:07:26.000 Well, it's also made with stevia, so it has very little sugar.

00:07:30.000 There's like one gram of naturally occurring sugar per serving.

00:07:34.000 If you're interested in hemp, and especially like people said, like, why is it so expensive?

00:07:38.000 Our hemp is the best hemp you can buy.

00:07:40.000 If you go to any store, you can buy hemp protein powder, and you can compare the two of them between this and hemp for us, and there's two differences.

00:07:49.000 One, the percentage of protein per serving is much higher on the stuff that we buy.

00:07:54.000 We just buy the best stuff that you can get.

00:07:56.000 It's not cheap.

00:07:57.000 We have to buy it from Canada too, unfortunately.

00:07:59.000 They're starting to change that law. 0.97

00:08:01.000 They're fighting against it.

00:08:02.000 They're going all the way to the Supreme Court in Kentucky.

00:08:05.000 There was some recent website that was detailing Kentucky's battle to grow hemp, which is non-psychoactive, by the way.

00:08:15.000 Completely nonsense.

00:08:16.000 It's not getting anybody high.

00:08:17.000 It's just connected from the beginning to marijuana.

00:08:21.000 And the reason being that marijuana became illegal, and this is really wacky stuff, But it was because of hemp.

00:08:28.000 Hemp the commodity.

00:08:29.000 Hemp being used for paper, hemp being used for cloth, hemp being used for food and for oil.

00:08:35.000 Henry Ford, in fact, made the very first fenders of his very first car out of hemp.

00:08:40.000 And there's a video online, if you go to that video, you can see Henry Ford banging on the fender with a hammer.

00:08:45.000 Hemp is a crazy plant.

00:08:48.000 I mean, it's literally like it comes from another planet.

00:08:50.000 It's so different than anything else.

00:08:52.000 If you pick up a hemp stalk, it's incredibly light, but really hard.

00:08:57.000 Like a piece of hemp stalk, like a big thick of a hemp tree that grew thick and large.

00:09:03.000 It's amazing how strong it is.

00:09:04.000 It's weird.

00:09:05.000 It's like an alien plant.

00:09:06.000 You can eat it.

00:09:07.000 It has all the essential fatty acids.

00:09:09.000 The protein in it is very, very digestible.

00:09:13.000 Like I said, with Onnit, we try to use the best stuff available.

00:09:22.000 Many different sources, and you can see the difference.

00:09:25.000 You can see it, and it'll be more gritty.

00:09:27.000 It won't digest as easily, probably, and it probably won't have as much protein per percentage, but it's all good.

00:09:33.000 I mean, look, any hemp protein is one of the best proteins you can get.

00:09:38.000 You're going to have less issues digesting it than you will whey.

00:09:41.000 Some people have no problem with whey.

00:09:43.000 Other people are more sensitive.

00:09:45.000 My wife had whey protein prior to this one showing up. 1.00

00:09:48.000 And we were comparing the nutritional values.

00:09:51.000 And something I noticed on the hemp was the fiber.

00:09:54.000 The fiber compared to the whey.

00:09:56.000 Well, it's plant-based.

00:09:57.000 Yeah, it's like 11 grams or something.

00:09:59.000 And I could use the help.

00:10:02.000 Everybody could use a little fiber.

00:10:03.000 Digestively, yeah.

00:10:04.000 It's just good for your body, period.

00:10:05.000 Anyway, we carry that and a host of other healthy snacks and foods, like the Warrior Protein Bar, which is a bar that's made out of buffalo.

00:10:16.000 It's made out of buffalo in this ancient Native American tradition that uses cranberries and pepper with no antibiotics, no added hormones, no nitrates, and totally gluten-free, although I don't know why you would have gluten.

00:10:30.000 I guess you could maybe put wheat somehow or another in a bar to make it...

00:10:36.000 What these bars are is essentially just a really healthy protein snack that's totally natural.

00:10:42.000 Buffalo meat, 14 grams of protein, and it's based on a recipe that has been in the Lakota Sioux warriors for centuries.

00:10:50.000 You really can't call them Lakota Sioux.

00:10:54.000 Lakota is what they call themselves.

00:10:57.000 Sioux is what other Indians would call them, other Native Americans would call them, and Sioux means enemy. 0.91

00:11:02.000 So calling them Lakota Sioux warriors, it's not really the correct verbiage.

00:11:08.000 It's Lakota people. 0.96

00:11:10.000 Anyway, the Lakota people, they figured out a way many, many, many, many, many years ago how to preserve meat without all the modern shit that we use that It's probably super bad for you. 0.73

00:11:24.000 So no MSG, no lactose, no nitrates as I said, which is the one thing that people really are very leery about when it comes to food supplements, not food supplements, food snacks like beef jerkies and salamis and things like that. 0.83

00:11:39.000 Things with nitrates, hot dogs, nitrates not so good.

00:11:42.000 No antibiotics as well, no added hormones.

00:11:44.000 All just super healthy and again 14 grams per servings and only 140 calories.

00:11:50.000 Just one of the many things that we have on it.

00:11:53.000 And also, if you use the code word ROGAN, you will save 10% off any and all supplements.

00:11:57.000 Anything else before we get cracking?

00:11:59.000 Next weekend, we're going to be at the Comic-Con American Comedy Company Wednesday and Thursday, July 23rd and 24th, bringing Kill Tony, Thunder Pussy, and having a comedy show there with Burt Kreischer.

00:12:12.000 Glorious, ladies and gentlemen.

00:12:14.000 Go to deathsquad.tv for all of that information.

00:12:17.000 And next Saturday night, or next Friday night, I am with Tony Hinchcliffe.

00:12:22.000 We are in San Jose at the Center for the Performing Arts, and all the information for that is at joerogan.net undertour. 0.99

00:12:30.000 All right, fuckers. 0.98

00:12:31.000 Lewis from Unbox Therapy is here. 1.00

00:12:32.000 We're all hopped up on coffee and speed and all kinds of other shit. 0.94

00:12:36.000 Let's just do this. 0.99

00:12:37.000 Pow! 0.91

00:12:39.000 The Joe Rogan Experience.

00:12:41.000 Train by day, Joe Rogan Podcast by night, all day.

00:12:47.000 Lewis, a lot of people don't want to think you're on speed when you're on coffee, but you're lying to yourself, ladies and gentlemen.

00:12:52.000 You're on a mild form of speed.

00:12:53.000 That's a good point.

00:12:54.000 Drugs are everywhere.

00:12:55.000 Like Dr. Carl Hart said, you don't want a drug-free America.

00:13:00.000 That's what he said.

00:13:01.000 That's an unproductive America right there.

00:13:03.000 I'll go with what that guy said.

00:13:04.000 Take coffee away from people, they're not working anymore.

00:13:06.000 It's amazing, isn't it?

00:13:07.000 Remember when you were young and there was no Starbucks?

00:13:10.000 They didn't exist?

00:13:11.000 Right.

00:13:11.000 Is there something like that waiting for us out there?

00:13:14.000 Is there a new thing that's going to just, you know?

00:13:18.000 That's a good question.

00:13:19.000 Some substance?

00:13:20.000 I don't know.

00:13:20.000 Because coffee was there forever.

00:13:22.000 Marijuana?

00:13:23.000 Yeah, that's probably it.

00:13:25.000 Isn't that what's happening in Colorado?

00:13:27.000 Oh yeah, it's happening like crazy.

00:13:29.000 Colorado's going off.

00:13:30.000 Washington State's going off now, too, because now they just started selling it.

00:13:33.000 So now the same ripple effect, the same effect that's happening in Colorado, which is they're making way more money than they even planned.

00:13:41.000 They had an idea of how much money they would make, and they're making way more, way more now.

00:13:45.000 I mean, well, that's something that's been tied up for too long, and I think it makes a lot of sense.

00:13:50.000 Fascinating!

00:13:51.000 What a strange world we live in.

00:13:53.000 You know, I mean, now they have, have you seen the pot coin?

00:13:58.000 It is a digital currency based on marijuana.

00:14:01.000 Oh my god.

00:14:03.000 Inevitable.

00:14:03.000 Mm-hmm.

00:14:04.000 You're going to be able to buy marijuana with this digital currency?

00:14:07.000 I think you need your own currency next.

00:14:09.000 Nope.

00:14:09.000 That's when the government comes after you.

00:14:11.000 You got to stay low, dude.

00:14:12.000 JRE coin.

00:14:13.000 You got to stay free and unambitious.

00:14:16.000 That's true.

00:14:16.000 I agree.

00:14:17.000 No running for office.

00:14:18.000 No trying to affect policy.

00:14:20.000 Nothing crazy.

00:14:21.000 But maybe coins can become that.

00:14:23.000 Seriously.

00:14:25.000 Communities online could have a coin almost as a reward system for the best participants within that community.

00:14:31.000 Well, I think ultimately we will have digital currency across the board for a variety of different things.

00:14:39.000 And it could be really easy for communities, whether it's online communities or in towns, to set up their own money.

00:14:45.000 Because I remember there was a town in...

00:14:47.000 Man, I want to say like North Carolina, but there was a town that was in the news a while back where they had decided to make their own digital, not digital currency, but local currency.

00:14:59.000 And it was being talked about in the news and it was like everybody sort of agreed to what things would be worth and they would all have their own way of trading goods and selling things and passing it back and forth to each other.

00:15:12.000 I think that, as an online thing, that could be everywhere.

00:15:16.000 Yeah, the decentralization of the power.

00:15:20.000 Why should some person in Missouri be concerned with what guys on Wall Street are doing?

00:15:25.000 Yeah, why is that affecting you?

00:15:28.000 Why are you allowing it to affect you?

00:15:30.000 Does it have to be all international like this? 0.93

00:15:33.000 I don't know.

00:15:34.000 There's smarter people than me that probably have something to say about that.

00:15:38.000 But when the bailout happened, that was the conversation.

00:15:42.000 It was dudes in suits taking money away from dudes in plaid shirts.

00:15:47.000 Do you know who Michael Shermer is?

00:15:49.000 No.

00:15:49.000 He's a famous skeptic.

00:15:51.000 Was he on the podcast?

00:15:52.000 No.

00:15:53.000 He's a famous skeptic.

00:15:55.000 He wrote this very strange article for Scientific America that's been chewed apart.

00:16:02.000 It's interesting because his idea of...

00:16:07.000 If you Google Michael Shermer Scientific America, he apparently writes an article there.

00:16:13.000 And he's got this Myth of Income Inequality is like the title of the article. 0.99

00:16:19.000 And look, this is how I know your ideas about finance are dumb. 0.99

00:16:25.000 If I think they're dumb. 1.00

00:16:26.000 This is how I know. 1.00

00:16:27.000 Because I'm clearly dumb. 0.98

00:16:29.000 That's the litmus test right there. 1.00

00:16:30.000 So if I read your dumb shit and I'm like, yo, this is some dumb shit, that's when you know that your shit is off. 1.00

00:16:37.000 It's really strange. 1.00

00:16:39.000 It's a weird analysis of the...

00:16:42.000 Of the situation and the idea that, here's one quote, almost all of our studies participants, the authors conclude, grossly underestimated Americans' average household incomes and overestimated the level of income inequality.

00:16:59.000 So both income inequality and social mobility, though not as ideal as we would like them to be in the land of equal opportunity, are not as large and immobile as most of us perceive them.

00:17:10.000 He's getting destroyed in the comments.

00:17:12.000 Yeah, whenever I see something like that, I always wonder if it's the audience dictating the message or the message being authentic.

00:17:21.000 Because I always wonder, who are the people reading this magazine?

00:17:24.000 They're probably fairly well off, right?

00:17:26.000 Scientific American, yeah.

00:17:28.000 So, isn't it easier to reinforce what they want to hear than it is to stir something up?

00:17:34.000 I don't know, but when I read this, when I read something that's so goofy like this, this is obviously like a libertarian slant.

00:17:41.000 You know, there's a lot of people that, they lean libertarian.

00:17:46.000 And libertarian almost has like a bit of a...

00:17:50.000 There's a conservative context to it or a conservative bend to it because a lot of that things are not as bad as everyone's perceiving.

00:17:58.000 Pull yourself up by your bootstraps.

00:17:59.000 The ability to have more freedom will equal less regulation and more freedom will equal more prosperity.

00:18:08.000 It's an ideology.

00:18:10.000 It's an ideology as much as being a conservative is, as much as being a liberal is.

00:18:15.000 Like sometimes people, they get on that one team and then they just sort of adopt the ideas and the inclinations of that team. 0.96

00:18:22.000 So this seems like what he's doing, and this is again coming from a moron, this seems like very libertarian in its slant. 0.86

00:18:29.000 And it just, whenever someone does something like this, It makes me question all the things that they think about. 0.97

00:18:37.000 You're supposed to be a guy who points out logical fallacies, who's involved in critical thinking, objective reasoning, and you say something like this, this is like...

00:18:45.000 No, there's crazy inequality in this country.

00:18:48.000 To deny that is insane.

00:18:50.000 That's exactly what I was going to say.

00:18:52.000 I think the separation between rich and poor is such an obvious thing.

00:18:57.000 I mean, how can you dispute...

00:19:00.000 I can't remember the name of the documentary right now, but it followed a couple of people, Silicon Valley type entrepreneurs, and tracked their incomes relative to those of individuals within the company, and the sort of ratio over time, how those have changed.

00:19:16.000 But if you look at technology, which is sort of the angle that I'm looking at it from, the whole intent, more often than not, is to build efficiencies into your process.

00:19:28.000 If you're Amazon, for example, figure out a way to run your warehouse without people.

00:19:33.000 Figure out a way to have robots to automate all of it, right?

00:19:37.000 Because essentially your bottom line is affected by how much you can...

00:19:42.000 Like the automakers, for example, get robots in there.

00:19:45.000 Their technology appears to push in this direction of eliminating humans from the equation.

00:19:52.000 Where it becomes tougher to pinpoint where the actual value is being added in the product that you're receiving.

00:19:58.000 So it's not like Amazon warehouses don't have humans in them.

00:20:00.000 They do.

00:20:01.000 And they're creating jobs and they can go around and say, we opened a new warehouse so we hired 200 people or whatever it might be.

00:20:07.000 But once upon a time, without the automation, how many people would that have been?

00:20:11.000 Yeah, and what is going to happen when they...

00:20:13.000 I mean, are they really testing drones for delivery?

00:20:15.000 That's not bullshit. 0.97

00:20:17.000 That's not bullshit. 0.53

00:20:18.000 I mean, it's not... 0.62

00:20:19.000 I think it's not nearly as close as the video makes it seem.

00:20:23.000 But just the idea that they're testing it.

00:20:25.000 The idea.

00:20:26.000 That it's not...

00:20:27.000 Look, it's going to happen.

00:20:28.000 It's like when they first made those photographs where you put the hood on and you stood up there and ka-chunk! 0.98

00:20:34.000 You know, they had that thing.

00:20:35.000 Was it like 1850 or something like that?

00:20:37.000 Something like that, yeah.

00:20:38.000 The time between that and having it in your pocket was inevitable.

00:20:43.000 Definitely.

00:20:43.000 All those ideas are out there.

00:20:46.000 Someone just has to uncover them.

00:20:47.000 Definitely.

00:20:48.000 So once we have drones that there are testing, that are delivering products, it's a matter of time before the skies are filled with robot delivery trucks that are landing places and dropping off TVs and Definitely.

00:21:02.000 I think the last time we were here, we were talking about self-driving cars and how in an airplane, it's okay for that process to be automated, but in cars, we freak out about it.

00:21:10.000 I think it's the same thing with drones.

00:21:13.000 People are afraid of what they don't know, afraid of the unknown.

00:21:16.000 But maybe drones are a little bit further out, but what's happening right now is also interesting and exciting, and it's kind of flying under the radar in the sense that You have Amazon Prime, you have Amazon Fresh, you have all these ways of getting things that you need without necessarily the same ecosystem,

00:21:36.000 the same chain that you once would have had where you had a delivery man brings it to a store and then the person in the store puts it on the shelf and then you have to go to the store to buy it and you have to go through a cashier instead of an automated checkout.

00:21:47.000 Just a number of human beings involved in that process used to be a lot more so everybody in that value chain could take a little piece for themselves.

00:21:53.000 But in this Amazon universe, it's all about eliminating those cogs and just doing A to B. So, yeah, a drone is maybe the endgame, but even right now, there's a huge impact to that form of consumption.

00:22:09.000 Yeah, it's so strange to watch the climate shift and change.

00:22:15.000 It's so strange to watch just online shopping.

00:22:18.000 I remember I did some online shopping a year ago.

00:22:21.000 I mean, not a year ago, a while ago, rather.

00:22:24.000 And I forget what it was that I bought, but somebody said, where'd you get that?

00:22:27.000 I said, I got it online.

00:22:28.000 And he was like, oh man, I wouldn't buy anything online.

00:22:30.000 Put your credit card out there, that's crazy.

00:22:32.000 How long ago was that?

00:22:33.000 Long time ago.

00:22:33.000 Oh, okay, yeah.

00:22:34.000 I mean, I was on...

00:22:35.000 When online shopping first existed, I was buying things.

00:22:39.000 Yeah, same.

00:22:39.000 I was just like, this is so crazy!

00:22:40.000 So cool.

00:22:41.000 You could find something online, then it shows up at your...

00:22:44.000 I think that now it's almost more common to shop online than it is to not shop online.

00:22:51.000 Yeah, I mean...

00:22:52.000 I don't know.

00:22:52.000 My mom still says I would never put my credit card on there.

00:22:56.000 And my mom's not, like, super old, but I think that...

00:23:00.000 We just do it, so we think everyone does it.

00:23:02.000 Well, and it depends on the item as well.

00:23:04.000 Let's find out.

00:23:05.000 Let's take a guess.

00:23:06.000 What percentage of Americans shop online?

00:23:09.000 I'd say 70...

00:23:11.000 60%.

00:23:12.000 Oh, that actually do it at all?

00:23:13.000 Yeah.

00:23:14.000 Frequently.

00:23:15.000 Frequently, I'd say 50 to 60%.

00:23:17.000 What's frequently?

00:23:18.000 Once a week.

00:23:19.000 First of all, if you type in...

00:23:20.000 Once a month. 0.98

00:23:21.000 If you type in what percentage of Americans, the first question is, are gay. 0.99

00:23:25.000 Ha ha ha! 0.55

00:23:27.000 What does that tell you about people using Google search?

00:23:31.000 What percentage of Americans are gay is first? 0.87

00:23:33.000 What percentage are Christian is second?

00:23:34.000 To be honest with you though, is that really that strange if you think about it?

00:23:38.000 Yes.

00:23:38.000 Do you have the answer to that question?

00:23:40.000 The gay part? 0.99

00:23:41.000 Yeah.

00:23:42.000 How close would we actually be?

00:23:44.000 Everyone's gay.

00:23:45.000 You just need enough time alone. 0.99

00:23:47.000 Yeah, everyone's gay. 0.98

00:23:48.000 You just need enough time in prison. 0.94

00:23:50.000 I'm just curious what that top...

00:23:51.000 So the search is a common search.

00:23:53.000 I'm just curious what the top result actually is.

00:23:56.000 Wikipedia?

00:23:57.000 What do you think based on your own findings?

00:24:01.000 All of America?

00:24:02.000 See, I don't have enough experience with all of America.

00:24:04.000 Well, just humans.

00:24:05.000 Canada.

00:24:06.000 You guys are America North.

00:24:07.000 No, no, no, I know, but I'm saying, like, I'm talking more about urban areas versus rural areas. 0.99

00:24:13.000 Rural areas, they're all gay. 1.00

00:24:14.000 All those farmers are gay as fuck. 1.00

00:24:16.000 They might not even know it. 1.00

00:24:17.000 See, that's what I'm talking about.

00:24:18.000 Like, I have city experience.

00:24:20.000 I don't have any country experience.

00:24:21.000 Do you think it's different?

00:24:23.000 I think they hide it more.

00:24:24.000 In fact, I think the city-country thing is more defining than, say, the city you come from.

00:24:30.000 Like, people say, oh, somebody from Chicago is like this, and somebody from New York is like that.

00:24:34.000 In fact, I've been in marketing meetings where they have specific terms for those urban type of people.

00:24:40.000 You talking about black folk?

00:24:41.000 No, no, no. 0.83

00:24:42.000 Not urban like that.

00:24:45.000 You can't say urban.

00:24:46.000 I mean the life experience of a person who lives in a high rise versus the type of person who has a few acres.

00:24:53.000 It's a totally different life experience and therefore the culture that you participate in is going to be a little bit different.

00:24:59.000 So when people say to me, for example, oh, you know, you're Canadian.

00:25:04.000 You've been to Toronto a lot, so you know it's roughly the same kind of idea.

00:25:07.000 But when you ask me a question like that, statistically, I would say Toronto is probably more like New York than New York is like Kansas City.

00:25:16.000 Right.

00:25:17.000 You know what I'm saying?

00:25:17.000 Yeah, I agree with you on that.

00:25:19.000 Except folks, well, the big difference between Canadians and Americans is how nice everybody is.

00:25:25.000 There's way more nice people for whatever reason.

00:25:27.000 You think so?

00:25:28.000 Even in urban centers in Canada.

00:25:29.000 Yeah.

00:25:30.000 I notice people say excuse me and sorry a lot more.

00:25:34.000 That happens.

00:25:34.000 Excuse me, sorry, pardon me, how you doing, smiling.

00:25:38.000 It's just a friendlier place.

00:25:40.000 That happens.

00:25:40.000 I feel like it's probably because you don't have this background of conquerors.

00:25:45.000 It could be.

00:25:47.000 It's a different kind of mentality that set up the country.

00:25:50.000 Yeah.

00:25:50.000 Whereas America is...

00:25:51.000 It's definitely a different culture.

00:25:52.000 For sure.

00:25:53.000 Definitely.

00:25:54.000 But close.

00:25:55.000 Oh, yeah.

00:25:55.000 It's like a little bit twisted, sort of.

00:25:57.000 And again, it varies depending on where you are.

00:26:00.000 But one of the things that comes up more than anything is guns.

00:26:05.000 The difference in the perception of guns, crime, etc.

00:26:11.000 That conversation always comes up when I'm talking to people from America, asking me what the difference is.

00:26:18.000 Famously, that Michael Moore documentary...

00:26:21.000 What the hell?

00:26:22.000 Which one was it?

00:26:23.000 One of his first ones.

00:26:25.000 Yeah, yeah, yeah.

00:26:25.000 Bowling for Columbine.

00:26:26.000 Was it?

00:26:27.000 Bowling for Columbine, yeah. 0.98

00:26:28.000 Where he's from Michigan, and he went over the border to Windsor from Detroit.

00:26:34.000 And, I don't know, he had some statistics in there, and people weren't locking their doors in Windsor.

00:26:38.000 I don't know. 0.96

00:26:39.000 Yeah, a lot of people thought that that was horseshit. 0.98

00:26:41.000 I thought it was horseshit, too. 0.95

00:26:42.000 But he was trying to draw some kind of conclusion there that even though we're culturally identical, we don't shoot each other, which obviously is not true. 0.96

00:26:49.000 But some of the statistics coming out of Chicago right now are crazy as far as the amount of people that are dying due to...

00:26:57.000 Gang warfare, etc.

00:26:58.000 There's nothing like that at all.

00:27:01.000 So, I don't know.

00:27:01.000 Nothing like that in Canada.

00:27:02.000 No, no.

00:27:04.000 I think Toronto...

00:27:05.000 I don't want to say a number because I don't know.

00:27:07.000 But murder figures...

00:27:09.000 I mean, it's one of the safest...

00:27:10.000 You should thank Rob Ford.

00:27:11.000 He's kept you guys safe by doing all your crack.

00:27:14.000 That's what he does.

00:27:15.000 Keeping it off the street.

00:27:16.000 It's a strategy.

00:27:17.000 Hanging out with the thugs. 0.99

00:27:18.000 Yeah, he's trying to calm everybody down towards overweight white people. 0.98

00:27:21.000 Is that The Prince?

00:27:22.000 That book about...

00:27:23.000 I don't remember, but a king needs to be down with the people.

00:27:26.000 You see, the minute he gets up on his high horse, up on a hill somewhere...

00:27:30.000 Too good for crack.

00:27:31.000 He can't relate anymore.

00:27:32.000 That's what I'm saying.

00:27:34.000 Free Rob Ford.

00:27:36.000 That's what I say.

00:27:37.000 I think he's running again. 0.99

00:27:38.000 He's running against a porn star, actually. 0.99

00:27:41.000 Perfect. 0.99

00:27:42.000 The world's gonna end. 1.00

00:27:43.000 It's fucking the aliens are gonna land. 1.00

00:27:44.000 See, I think that is the perfect... 1.00

00:27:46.000 Nicky Benz.

00:27:47.000 That's the perfect...

00:27:49.000 Kind of way to look at politics is that if these people can be there and nothing actually happens, there's no actual effect of it, for me it exposes politics as a whole.

00:28:00.000 Well, politics, given the state of our culture, I think the most intelligent, most capable people don't want that job.

00:28:08.000 No, no.

00:28:09.000 Exactly.

00:28:09.000 They decide, no, I'll just get some puppet in place to do my bidding and pay them off.

00:28:14.000 It's obviously not that planned out.

00:28:16.000 It's like one guy is pulling strings.

00:28:18.000 Of course.

00:28:18.000 There are forces.

00:28:19.000 Most people don't want a job that doesn't pay that well.

00:28:22.000 It's going to take a shitload of your time and everyone's going to hate you no matter what you do.

00:28:27.000 Yeah, what?

00:28:28.000 Who wants that job that's smart?

00:28:29.000 Not me.

00:28:30.000 That's the problem.

00:28:31.000 Not me.

00:28:31.000 We have real issues.

00:28:32.000 Alright, it's saying actually that America is, there's several different articles about shopping online, what the numbers were, but it's overtaking stores, it's saying now.

00:28:43.000 Yeah.

00:28:44.000 47% of consumers said the internet would be their favorite shopping destination.

00:28:51.000 Wow.

00:28:52.000 Yeah.

00:28:52.000 Here's in 2013. It says more than 80% of the online population has used the internet to purchase something.

00:28:59.000 So at least once.

00:29:00.000 And that's the only people that have used the internet.

00:29:02.000 So that, of all, I'd probably say would be a lot lower.

00:29:05.000 I'd probably say like 60%.

00:29:06.000 Globally?

00:29:07.000 Yeah, there's some people who don't have access.

00:29:09.000 How many people shop on their phone?

00:29:11.000 What would you say there?

00:29:12.000 Oh, that's growing rapidly.

00:29:13.000 I know that for a fact.

00:29:15.000 I don't know the number.

00:29:16.000 Seven out of ten smartphone owners will use their smartphone for holiday shopping.

00:29:22.000 Wow.

00:29:22.000 Finding store locations and checking and comparing prices being the top two uses, with 45% of consumers saying they use social media to assist them with their holiday shopping.

00:29:33.000 Definitely.

00:29:33.000 Fascinating.

00:29:35.000 I think social media is a huge, huge, huge factor in buying electronics.

00:29:42.000 Huge.

00:29:43.000 We were talking to your friend Marcus.

00:29:45.000 Marquez.

00:29:46.000 Marquez, who also has videos online.

00:29:49.000 Great, really in-detail videos about cell phones especially.

00:29:53.000 He's helped me a lot.

00:29:55.000 I really enjoyed his videos.

00:29:56.000 I was talking to him about it.

00:29:58.000 I was like, there's never been a thing like this before.

00:30:00.000 No.

00:30:00.000 And they actually...

00:30:03.000 We were involved in some report recently, some university report.

00:30:07.000 I'm not remembering the name, but they did some tallying to figure out how many people watch videos like that prior to making a purchasing decision.

00:30:15.000 The percentage in our world, in the tech space, it's huge.

00:30:18.000 The numbers were staggering.

00:30:20.000 So there's this really awkward thing going on right now where the influencers are becoming the retailers in a way.

00:30:29.000 Wow. 0.99

00:30:29.000 We're taking on that role where it used to be a guy in a blue shirt at a Best Buy who could give a shit about the job. 0.99

00:30:35.000 Right. 0.98

00:30:36.000 Who you kind of had to deal with whatever information he had.

00:30:39.000 You didn't have a choice.

00:30:40.000 And now it's like, why would we...

00:30:43.000 It's not very... 0.98

00:30:45.000 It's not the best use of resources to take a bunch of unsophisticated individuals with a part-time job and put them in that role, which is essentially a fairly sophisticated role, keeping up with all this shit, which is crazy.

00:30:57.000 So let's take one guy, give him video as a platform, and then allow for him to reach millions.

00:31:04.000 It's also the difference between someone taking on that role as a job and someone who's extremely passionate about electronics.

00:31:12.000 Completely agree with that.

00:31:13.000 For a guy like you, you would probably, no matter what your job is, you would still be passionate about electronics.

00:31:19.000 100%.

00:31:19.000 I'd still be having the exact same conversations.

00:31:22.000 Sometimes I feel like I might even be more passionate because I wouldn't be jaded by the whole thing.

00:31:26.000 You know what I mean?

00:31:27.000 I think in a weird way that might happen.

00:31:30.000 But there's definitely this change happening right now where social media is allowing for individuals who you don't know in your personal life to take on the role of That used to be for somebody connected to you, you know,

00:31:45.000 immediately connected to you.

00:31:46.000 Now, the word-of-mouth marketing, which was the most powerful, is still the most powerful, is transitioning from word-of-mouth in real life, real words, to social media words.

00:31:58.000 Because even though you might be unreachable to people in real life, you're not, because of social media.

00:32:04.000 So, Joe Rogan is an influencer.

00:32:06.000 I'm an influencer.

00:32:07.000 Marquez is an influencer.

00:32:08.000 And all of a sudden, you're managing this social group of a million friends.

00:32:13.000 Essentially, that's the way they look at it.

00:32:15.000 You're building that connection.

00:32:17.000 You have this two-way communication.

00:32:18.000 You're producing...

00:32:19.000 Hundreds of videos.

00:32:20.000 You're pumping out hundreds of tweets.

00:32:23.000 You take on a different role.

00:32:25.000 And you're super responsible in a way. 1.00

00:32:27.000 Like, say, if you choose a certain phone and it turns out to be a piece of shit. 1.00

00:32:31.000 Oh, for sure. 1.00

00:32:32.000 There's a massive burden on you that would destroy...

00:32:35.000 To be unjustly, there was no way it would be worth it, because it would kind of stain you forever, people's perceptions of your judgment.

00:32:44.000 And most importantly, if you grew up invested in this, like I did, just wanting to get my hands on the next thing, if you're actually excited, it's super hard to fake it.

00:32:56.000 You know what I mean?

00:32:57.000 To fake it one way or the other way.

00:33:00.000 There's something about the format, the third-party format.

00:33:03.000 Brands, they'll put out their own videos.

00:33:05.000 They'll put out a feature video on their product.

00:33:07.000 Nobody wants that.

00:33:08.000 Nobody wants your super polished version of the way you want the thing to be interpreted.

00:33:14.000 Yeah.

00:33:16.000 In conversations I've had, it's like unboxing videos in general, I'm playing the role of you.

00:33:22.000 That's why traditionally they were shot point of view.

00:33:24.000 Point of view because it's your head.

00:33:26.000 You're about to go experience this. 0.99

00:33:28.000 And when I was playing around with the Google Cardboard VR, I was like, oh shit. 0.91

00:33:33.000 Can you imagine this idea being expanded on of consumption through someone else? 0.94

00:33:41.000 Having experiences that would be unavailable to you through someone else's perspective.

00:33:45.000 Because oftentimes, I'm playing with items that people don't have the money to buy.

00:33:50.000 At least not immediately.

00:33:51.000 They may be thinking about it.

00:33:52.000 Or they may just be watching it for entertainment.

00:33:54.000 There's all kinds of different viewers.

00:33:55.000 But I can imagine being a kid really wanting something, and the closest I could get to it was that experience of getting it, opening it, etc., and imagining that perspective as being mine, you know?

00:34:07.000 Well, the unboxing videos are always very cool because, you know, you get to...

00:34:12.000 You get a real sense of the product from the purchase to your hands to discovering it.

00:34:18.000 Whereas other times, the guy already has it out.

00:34:21.000 It's already fully charged.

00:34:22.000 He knows how to work it, so he's swiping back and forth and showing you all the things. 0.99

00:34:26.000 But you would never be able to talk a producer of a television show into letting you film 20 minutes on a fucking new LG phone. 0.98

00:34:34.000 They would go, no one's gonna watch that. 0.99

00:34:37.000 I've heard of, I think maybe it was Virgin.

00:34:40.000 Somebody put some tech videos in the airplanes, which were kind of extended in length.

00:34:47.000 I don't know.

00:34:48.000 People would definitely watch them.

00:34:49.000 The world is changing, you know?

00:34:51.000 It's totally changing.

00:34:52.000 Those producers that are in that business, in that world, maybe they couldn't understand it.

00:34:56.000 But the audience and the numbers, they don't lie.

00:34:59.000 Well, the content delivery device of television.

00:35:02.000 Like, it's going to be on at 8 o'clock, it's going to go from 8 to 9, and that's when you've got to be there, or DVR it.

00:35:07.000 I love this conversation.

00:35:09.000 I feel like it's not us who need to be adapting to them, it's them that need to be adapting to us.

00:35:14.000 Well, there's no need.

00:35:16.000 As technology has started to change what online video is, and now you have, like, Netflix documentaries and television shows and comedy specials, what is the difference between something that's on Netflix and something that's on television?

00:35:28.000 It's...

00:35:29.000 It seems the same thing to me, and it's becoming more and more prominent, and it's going to get to a point where it's going to eclipse it, because they don't have the limitations of, you have to watch it at this time, it's only on then, you've got to sit through commercials, all the silly limitations.

00:35:44.000 You're dealing with a more sophisticated delivery system, and in the past, sophisticated evolutions of systems are never held back.

00:35:52.000 You can't stop them.

00:35:53.000 You can try, but where's Blockbuster?

00:35:55.000 Yeah. 1.00

00:35:56.000 They fucked up. 1.00

00:35:57.000 There was a bunch of dudes sitting around a table like this with gray hair saying, people like to go and rent a movie. 1.00

00:36:02.000 You know, it's an outing.

00:36:03.000 That's what they like to do.

00:36:04.000 They do do it, and then the wife gets to pick. 1.00

00:36:06.000 That's right.

00:36:07.000 That's right.

00:36:08.000 On Tuesday, and the husband gets to pick on Wednesday. 0.67

00:36:11.000 Tonight's my night.

00:36:11.000 They like the classics for seven-day rentals and late fees.

00:36:15.000 Do you remember late fees?

00:36:16.000 Yeah. 1.00

00:36:17.000 Can you believe that we put up with that shit? 1.00

00:36:19.000 I'll do you one better. 1.00

00:36:20.000 How about rewind fees?

00:36:22.000 Whoa! 0.71

00:36:23.000 Now I can't go with you there.

00:36:25.000 I can't get that far back.

00:36:26.000 Remember the rewind fees? 0.99

00:36:28.000 Yeah, that was bullshit. 0.98

00:36:29.000 So you don't rewind and they're charging you money? 0.99

00:36:31.000 They would charge you money if you didn't rewind.

00:36:33.000 Did you rewind the video?

00:36:34.000 You're like, I think I did.

00:36:36.000 And then they look at it.

00:36:37.000 No, you didn't.

00:36:38.000 Who's considering user experience there?

00:36:40.000 How about some customer service? 0.90

00:36:42.000 Well, my friend figured out that most of the time the people that work at Blockbuster are way too dumb to know whether it's fully watched or fully rewound. 0.89

00:36:51.000 They would look at it. 0.72

00:36:53.000 So what he would do is just fast forward it to the very end and then say, look, it's totally rewound.

00:36:58.000 They would go, oh, okay.

00:36:59.000 Because they didn't know if it was rewound.

00:37:02.000 Which side it was on.

00:37:02.000 They didn't, couldn't, this one?

00:37:05.000 Does it go like that?

00:37:06.000 Or is it like this?

00:37:08.000 Like, where's, where's the start?

00:37:09.000 Does it go clockwise?

00:37:10.000 Does it go, okay.

00:37:13.000 Getting back to that conversation about the internet as a delivery method, there's this thing happening now where online content creators with really large audiences are getting approached by traditional media.

00:37:25.000 They are wanting to bring them over into that world to try and generate some interest in traditional media to an audience that generally isn't interested.

00:37:33.000 In that content.

00:37:34.000 And there's problems occurring where those people aren't translating and vice versa or they're trying to mold them into something else.

00:37:41.000 There's a lot of really big content creators that have branched out in that way.

00:37:45.000 And there's some sort of feeling like once you're on TV, you've made it, you know?

00:37:50.000 Which is still appealing to a lot of people.

00:37:52.000 But not at all for me because when I see, like I said before, a more sophisticated delivery system For me, we've won when we've convinced them to come work with us, not the other way around.

00:38:08.000 And I feel like there's a lot of people that are undermining how cool all of this is I'm not going to upload on my channel as much anymore because I have a show on this channel or because I'm working with this brand or because I'm in commercials now or whatever it is.

00:38:28.000 And that's a real thing that's happening with big YouTube stars.

00:38:30.000 That's fascinating.

00:38:31.000 So big YouTube stars are getting lured into the dark side.

00:38:35.000 That's right.

00:38:35.000 They're getting pulled over.

00:38:36.000 Come with us.

00:38:37.000 That's right.

00:38:37.000 We'll control the content, but we'll pay you.

00:38:40.000 That's right.

00:38:40.000 We'll give you a paycheck.

00:38:41.000 Steady, steady money.

00:38:42.000 Gold coins from the bottom of the mountain.

00:38:45.000 Come with us.

00:38:47.000 That is a real thing because their whole business is based around control.

00:38:52.000 They have to control the assets.

00:38:54.000 Like record deals.

00:38:55.000 Think about record deals.

00:38:56.000 Music companies.

00:38:58.000 Yeah. 0.99

00:38:58.000 All that shit got overhauled. 0.99

00:39:00.000 Well, I heard there's, I don't know what podcast company it is, but one of the podcast networks got sold. 0.99

00:39:04.000 Got sold to some radio conglomerate or some shit like that. 0.96

00:39:08.000 There you go. 0.88

00:39:08.000 I remember when that happened, I was like, wow, that's weird. 0.88

00:39:10.000 Why would they want to buy a podcast network?

00:39:13.000 Nerdist.

00:39:14.000 Didn't they get bought by, like, Warner Brothers or some kind of form of Warner Brothers?

00:39:18.000 I don't know.

00:39:19.000 Find out what the actual, well, who cares?

00:39:20.000 I mean.

00:39:21.000 Let him do whatever he wants to do.

00:39:23.000 I've had offers to buy my channel.

00:39:25.000 Really?

00:39:26.000 Look at you.

00:39:27.000 You said that with pursed lips.

00:39:28.000 That's right.

00:39:28.000 You said that in very serious tones.

00:39:31.000 That's right.

00:39:31.000 Yeah, well, hey, it's worth a lot of money.

00:39:33.000 A lot of people are checking it out.

00:39:35.000 We could just change the way you look at things, Lewis.

00:39:37.000 You're just a little too critical.

00:39:38.000 Like, why are you so mean when it comes to certain devices that could generate millions of dollars?

00:39:43.000 If you just flavored your things...

00:39:45.000 I just can't imagine that life, being that person, though, really.

00:39:49.000 Just a shell, you know?

00:39:51.000 Well, it's also completely contrary to what you're passionate about.

00:39:55.000 What you're passionate about is innovation.

00:39:57.000 What you're passionate about is the consumer experience.

00:39:59.000 Like, I was kind of really interested in the last conversation that we had.

00:40:03.000 You were talking about...

00:40:04.000 The user experience, the UE, which I had never really thought of as a concept.

00:40:10.000 But it's not just a user interface, but it's the experience.

00:40:13.000 How does it make you feel?

00:40:14.000 Start to finish.

00:40:15.000 The beveled edges, the polished glass.

00:40:17.000 The materials, the box that it comes in.

00:40:19.000 Yeah, what is all that about?

00:40:21.000 And that's something that you only would sort of get if you were truly passionate about this.

00:40:27.000 Look at Apple.

00:40:28.000 I mean, they're trying to control the experience start to finish from the retail perspective.

00:40:32.000 There's a difference between walking into an Apple store and a Verizon store.

00:40:35.000 Yeah, they got it nailed.

00:40:37.000 They do have that nailed.

00:40:38.000 Everything looks Apple-y.

00:40:40.000 You go to the Apple store, it's totally Apple-y.

00:40:42.000 I feel like we shouldn't go off on Apple talk again because people get upset. 0.99

00:40:47.000 They can suck it. 1.00

00:40:47.000 People get upset. 1.00

00:40:49.000 The reality is that they make the best laptops.

00:40:52.000 They make the best desktops.

00:40:53.000 They make the best phones.

00:40:54.000 They just do.

00:40:56.000 The Android phones, the best thing about the Android phones is that they're open, is that anybody could make things for them, is that the screens are bigger, is that, you know, there's a lot.

00:41:05.000 You could watch Flash on them.

00:41:07.000 There's a lot of really positives when it comes to Android phones.

00:41:10.000 But when it comes to, like, who has made an Android phone that can fuck with an iPhone, the closest is, like, that HTC M8, and I've had that.

00:41:19.000 It's good, you know? 0.99

00:41:20.000 Camera shit. 1.00

00:41:21.000 Yeah, it's good. 0.99

00:41:22.000 Actually, me and Mark, we did an inadvertent camera test out the window of our hotel.

00:41:27.000 Mm-hmm.

00:41:27.000 We check in.

00:41:28.000 He's three floors above me.

00:41:30.000 So I'm 12. He's 15. We both snap the exact same photo unknowingly.

00:41:35.000 I use a 5S. He uses the M8, right?

00:41:38.000 And we both post to Instagram within seconds of each other.

00:41:42.000 I see mine go live and right underneath I see his.

00:41:44.000 And you should check out.

00:41:46.000 I'll show you the results.

00:41:47.000 Yeah.

00:41:48.000 I've seen a bunch of the results from videos like Marcus's.

00:41:51.000 I'll show you the results.

00:41:52.000 It's just, it's obvious.

00:41:53.000 The iPhones have a better camera.

00:41:55.000 It's a better, it's a slicker design. 1.00

00:41:57.000 There's a lot of great things to it, but damn, the Android's fucking, it's close. 0.99

00:42:01.000 Okay. 0.99

00:42:02.000 It's getting really close.

00:42:03.000 Check this out.

00:42:03.000 Just scroll down to the next one.

00:42:06.000 That's the iPhone 5S on the top.

00:42:09.000 We essentially took the same and scrolled down.

00:42:11.000 Oh my god.

00:42:12.000 And that's the M8. Oh my god, that's incredibly different.

00:42:15.000 Look at all the details.

00:42:16.000 Yeah, but it's not at the same time because the sun is different on the horizon.

00:42:19.000 No.

00:42:19.000 No, dude.

00:42:20.000 Come on, really?

00:42:21.000 That's within seconds of one another.

00:42:23.000 That's insane.

00:42:24.000 Look at the details.

00:42:25.000 How come yours, like, when you see your sun, it doesn't show any, like, what is that?

00:42:30.000 The blast?

00:42:32.000 The flare.

00:42:32.000 But look at his flare.

00:42:34.000 Yeah.

00:42:34.000 And look at, the interesting part for me is if you scroll down a little more and you look in the shadow portion, there's no detail in the M8's shadows.

00:42:41.000 It's terrible. 0.99

00:42:42.000 It looks like shit. 1.00

00:42:43.000 You go up to mine, look at the detail where the cars are parked and that building in the forefront. 0.99

00:42:48.000 Yeah, that is fascinating that you guys did that accidentally.

00:42:51.000 And then, yeah, because it just goes to show you the mindset.

00:42:56.000 We both saw the cool shot.

00:42:57.000 We're like, I'm going to take this shot.

00:42:59.000 And the difference in the output.

00:43:01.000 Yeah.

00:43:01.000 See, this sort of the context of the user experience, like the passionate person who's into electronics, You can't fake that.

00:43:13.000 That's why it's so hard.

00:43:16.000 There are so many users or guys like us that really, really like the interface on stock Android like we talked about last time.

00:43:23.000 I have a Nexus with me as well pretty much all the time, but it's so hard to ditch the iPhone because when you want to make a photo, when you want to communicate through photography, there's just no other way right now.

00:43:36.000 That Sony one that takes very high, the one that has the extra big fat lens.

00:43:41.000 Yeah, the Nokia one.

00:43:42.000 Is there a Sony that has that as well?

00:43:45.000 The Sony's have some great cameras too.

00:43:47.000 The Sony's a waterproof one, right?

00:43:48.000 They have a waterproof one.

00:43:49.000 Totally waterproof phone.

00:43:50.000 Definitely.

00:43:51.000 Why is this not waterproof?

00:43:53.000 That's a good question. 1.00

00:43:55.000 That's stupid. 0.99

00:43:56.000 Back then, the body hasn't changed much since the 5. And back then it really wasn't a thing. 1.00

00:44:03.000 People weren't making it.

00:44:04.000 It's relatively recent.

00:44:06.000 Samsung's is IP rated for dust and water.

00:44:10.000 So is, I don't know if HTC's is, but definitely Sony's is.

00:44:13.000 It's a relatively new thing that's happening.

00:44:15.000 They can go a meter underwater for 10 minutes.

00:44:18.000 Hey, the next one might be.

00:44:20.000 The next one might be.

00:44:21.000 But for them, that's not a huge priority.

00:44:24.000 This doesn't seem like a huge priority.

00:44:26.000 But everybody gets their phone ruined by pouring a drink on it.

00:44:29.000 That's the number one reason phones get ruined. 0.96

00:44:31.000 I would say cracked screens.

00:44:33.000 Toilet.

00:44:34.000 I would say cracked screens are probably higher than water, but they're both high.

00:44:38.000 Speaking of cracked screens...

00:44:40.000 Cracked screens are almost universal, right?

00:44:42.000 Doesn't everybody get a cracked screen?

00:44:44.000 I've never had one, but I've had to move a turd to get my phone out of the toilet.

00:44:48.000 Did you kill the phone, or did the phone survive?

00:44:50.000 No, the phone survived.

00:44:51.000 How long was it in there?

00:44:52.000 Did you push it or what?

00:44:53.000 The thumbnail?

00:44:54.000 It literally, like, I got up and then it fell in the toilet.

00:44:57.000 And I was like, ah!

00:44:58.000 Put my hand through to her, grabbed it, pulled it out, and then just dried it off.

00:45:04.000 Did you put it in a bag of rice? 1.00

00:45:05.000 He probably didn't even wash his hands as fuck. 1.00

00:45:07.000 No, I did the shaky thing in the hair dryer. 1.00

00:45:11.000 Oh really?

00:45:12.000 What you should do if that happens is 24 hours in a bag of rice.

00:45:16.000 Yeah.

00:45:17.000 It'll pull away all the moisture.

00:45:19.000 What I usually end up just doing is then having something stop working and then take it to the Apple or call the Apple store and they will send you one with that.

00:45:27.000 Apple's great with that.

00:45:28.000 Here's the weird thing though.

00:45:30.000 They put, or at least they used to, I don't know anymore.

00:45:32.000 I used to do like some repairs on these things, crack them open and get crazy like that.

00:45:36.000 They used to put little litmus paper in there that would show...

00:45:39.000 If it got wet.

00:45:40.000 It would turn red.

00:45:41.000 It used to be in the headphone jack.

00:45:42.000 I don't know.

00:45:43.000 They probably are still doing it.

00:45:44.000 They still do it.

00:45:45.000 But if you call, there's no way for them to check it.

00:45:48.000 Here's a question.

00:45:50.000 Say if you drop something in the toilet, you drop a phone in the toilet, should you shut it off and throw it in the bag of rice?

00:45:55.000 Or should you leave it on?

00:45:56.000 Oftentimes it turns itself off.

00:45:58.000 But yeah, if it's still on, turn it off.

00:46:00.000 Quickly! 0.92

00:46:00.000 Shut it off! 0.92

00:46:01.000 So shut it off, throw it in the bag of rice.

00:46:04.000 What I usually do is just suck the water out of it.

00:46:07.000 Oh, Christ. 0.51

00:46:08.000 But I wasn't going to do it with the poop ones. 1.00

00:46:11.000 Right.

00:46:11.000 Why not?

00:46:15.000 It's gross because when you suck it off, if you look at your iPhone, there's the top part where your ear usually goes, but there's water that's in there, so you suck that and you're pretty much sucking earwax. 0.99

00:46:26.000 It's gross. 0.99

00:46:27.000 I never thought of sucking on my phone ever. 0.99

00:46:30.000 Deep into that. 0.99

00:46:31.000 I go really hard.

00:46:33.000 How many times have you done this?

00:46:35.000 Probably like five times.

00:46:36.000 So where's your phone, wait a minute.

00:46:38.000 Where's your ear going that you're getting earwax on that area?

00:46:41.000 If you look, there's like a little grill that's right there.

00:46:44.000 Oh, right. 0.99

00:46:44.000 And if you look really close, you could actually see there's shit in there. 0.99

00:46:47.000 I was thinking about the jack itself. 0.99

00:46:49.000 I know. 1.00

00:46:50.000 But yeah, you have to suck all of them. 1.00

00:46:51.000 There's the bottom one that you suck, and then you suck the power... 1.00

00:46:55.000 Does that work? 1.00

00:46:56.000 Can you really suck the water out?

00:46:57.000 Will it really help?

00:46:58.000 That's what I've always done.

00:46:59.000 Getting water away from it is going to be a positive thing.

00:47:04.000 But...

00:47:05.000 He's not like a guy on the phone.

00:47:08.000 Customer service here.

00:47:10.000 Dude, listen. 0.98

00:47:11.000 I've been sucking on my phone. 0.98

00:47:13.000 Is that cool? 0.99

00:47:13.000 I'm just saying it in the most polite way possible. 0.99

00:47:16.000 I wouldn't recommend it, no.

00:47:17.000 Here's the answer to our other question.

00:47:19.000 1.7% of American adults identify as gay or lesbian.

00:47:23.000 1.7?

00:47:25.000 See, I had heard 10%. 0.98

00:47:27.000 That's the gays. 1.00

00:47:29.000 They just want you to think that everyone's gay. 0.98

00:47:31.000 Yeah. 1.00

00:47:31.000 Goddamn. 1.00

00:47:32.000 Tough stat to get, though. 0.98

00:47:34.000 Who's taking that?

00:47:35.000 It's a good question.

00:47:36.000 It's a really good question.

00:47:38.000 Because what percentage of gays are in the closet versus out?

00:47:41.000 That's a good question.

00:47:44.000 I would wonder.

00:47:45.000 What do you think?

00:47:47.000 Again, impossible stat to get.

00:47:48.000 I would say 50-50.

00:47:50.000 Yeah. 0.59

00:47:51.000 Just take 20 friends that you know and then think, alright, how many of those 20 people are gay?

00:47:55.000 How many people are those do you think are in the closet?

00:47:57.000 How many just like how it tastes?

00:48:00.000 We all know a few people that are in the closet.

00:48:02.000 Yeah.

00:48:02.000 Everybody does.

00:48:04.000 In public figures, too, that you speculate on.

00:48:07.000 It's really sad.

00:48:08.000 It's sad when someone's in the closet.

00:48:11.000 You know, when you've got a guy who's a friend like Justin Martindale who's out and happy and silly about it, and nobody judges him.

00:48:19.000 It's no different than judging someone who likes to drive a certain kind of car. 0.99

00:48:26.000 Why do you give a fuck? 0.99

00:48:27.000 It's a weird... 1.00

00:48:29.000 Is it more the individual, though?

00:48:32.000 Is it possible that somebody's experience is exactly the way they want it without coming out?

00:48:37.000 Could it be that there's too much pressure to come out, too?

00:48:40.000 Sure.

00:48:41.000 There's a lot of factors.

00:48:42.000 I think it all depends entirely on...

00:48:45.000 Your environment, your family, your religious background, where you grew up. 0.82

00:48:51.000 If you grew up in San Francisco, it's probably pretty easy to be gay. 0.92

00:48:54.000 Right.

00:48:54.000 If you grew up in Kentucky, it's probably pretty hard to come out.

00:48:57.000 You know, you're in a fucking deer stand with a bunch of buddies. 1.00

00:49:00.000 You go, hey man, that's some shit I've been meaning to get off my chest. 1.00

00:49:04.000 You know? 1.00

00:49:04.000 We're all listening to Garth Brooks songs and shit, and like, one of you just happens to be gay. 1.00

00:49:09.000 Like, that guy's fucked, man. 1.00

00:49:10.000 Yeah, he leaves the community at that point. 1.00

00:49:12.000 That's weird.

00:49:13.000 You know, if we had a situation where one of our comedian friends came out as gay, out of nowhere.

00:49:20.000 Like, say if Ari just decided to tell us, you know what, guys?

00:49:23.000 I'm going to fight this, but I'm pretty sure I'm gay.

00:49:26.000 We'd be like, whoa, that's weird.

00:49:29.000 Okay.

00:49:29.000 Wait, you had that one guy on?

00:49:31.000 Which guy? 0.93

00:49:32.000 He's 10% gay. 0.98

00:49:33.000 Oh, Brody. 0.84

00:49:34.000 Brody, yeah. 0.94

00:49:35.000 He's 84% gay. 0.97

00:49:37.000 What would Ari with a lisp sound like? 0.93

00:49:40.000 We wouldn't have a lisp.

00:49:41.000 It's not like, I'm coming out of the closet, guys.

00:49:44.000 I'm tired of talking normal.

00:49:46.000 No, I think that happens, Joe.

00:49:48.000 Once you're out, you can start to enhance it.

00:49:51.000 Yeah, because you hide it and you breathe it in. 0.79

00:49:54.000 You try to hide your gayness. 1.00

00:49:56.000 But once it's like, oh my god, I'm so ready to. 0.75

00:49:58.000 Well, some gay guys would totally disagree with that, because there's gay guys that like really gay men, like really lispy, femy gay men, and there's gay men that like men, that are men who like other men, and they don't talk gay at all.

00:50:11.000 Yeah, that's tough.

00:50:12.000 Like Segura or something.

00:50:13.000 That's tough. 0.97

00:50:13.000 Yeah, like if Segura was gay, you know? 0.97

00:50:17.000 If Segura was living with a guy who looked exactly like him... 0.88

00:50:20.000 Kreischer.

00:50:20.000 Him and Kreischer.

00:50:21.000 Just eating each other's assholes. 1.00

00:50:22.000 Yeah, if those two guys were bears, they wouldn't be, you know, they wouldn't be obvious. 1.00

00:50:26.000 No.

00:50:27.000 Right?

00:50:27.000 That's a delicious couple.

00:50:28.000 Just imagine.

00:50:29.000 They're great whether or not they have sex or not.

00:50:31.000 They're just two awesome guys.

00:50:32.000 So what percentage do you think then are complete, like, flaming the whole way versus you'd never know?

00:50:41.000 I don't know, 1.7%?

00:50:43.000 It's 1.7, so let's round it off.

00:50:45.000 Let's say it's 2% that are in the closet, 2% out of the closet, 4% of all Americans gay.

00:50:51.000 Are we willing to say that?

00:50:51.000 I'm willing to say that.

00:50:52.000 I'm willing to say that.

00:50:54.000 I think that's probably about right. 0.50

00:50:55.000 So 4% of all Americans being gay, I'd say super gay dudes, it's like 1%. 0.63

00:51:02.000 Yeah.

00:51:02.000 One out of three or four.

00:51:03.000 And that's mostly drug, connected to drug, probably. 1.00

00:51:06.000 Like, just raging, like, I want to fuck you in there. 1.00

00:51:08.000 It's like, ah! 1.00

00:51:08.000 I don't know, man. 1.00

00:51:10.000 I have some friends that are a gay couple that live in my neighborhood, and they're pretty obviously gay, but they're not like partiers or animals or anything wacky.

00:51:20.000 They're not doing...

00:51:22.000 I don't think they're doing drugs.

00:51:23.000 You know what's weird about it to me is like, I know for myself, I don't really want to be defined by anything.

00:51:29.000 I don't want to be defined by one thing about myself.

00:51:31.000 Then you're queer. 0.99

00:51:32.000 That's the queers. 1.00

00:51:33.000 Oh, okay.

00:51:33.000 Perfect.

00:51:34.000 That's what queer is. 1.00

00:51:35.000 I'm going to fit right in.

00:51:36.000 You know the LBGTQ? The last thing I want is some kind of label, but in that world, it seems like that's exactly what... 0.98

00:51:44.000 You know what I mean?

00:51:45.000 They want to be labeled.

00:51:45.000 Yeah.

00:51:46.000 It's so weird.

00:51:47.000 It's like...

00:51:48.000 I don't know.

00:51:49.000 I think because there's a lot of...

00:51:52.000 They want to be identified...

00:51:54.000 First of all, they're proud to be out.

00:51:57.000 To be out is probably a huge relief off of your back.

00:52:01.000 Right. 1.00

00:52:02.000 Just to be out and not have to hide that shit anymore, not have to have that hovering over your head, that probably really fucks with people. 1.00

00:52:11.000 So it's probably like an affirmation in a lot of ways to just say you're gay. 0.99

00:52:16.000 But the queer thing is, I think they don't want to be, I don't want to butcher this, my queer friends, they don't want to be described as a he or a she or a gay or a straight.

00:52:28.000 They want to be them.

00:52:29.000 There's those folks too.

00:52:31.000 I mean, otherwise, why would it be queer? 1.00

00:52:33.000 Why wouldn't it be bisexual? 1.00

00:52:34.000 Like, what are you?

00:52:35.000 I'm queer.

00:52:36.000 Okay, what does that mean?

00:52:37.000 Are you gay?

00:52:37.000 Are you straight?

00:52:38.000 Are you bisexual?

00:52:39.000 I'm just queer.

00:52:40.000 So you're just, alright.

00:52:42.000 I got it.

00:52:43.000 I think I got it.

00:52:44.000 I don't know if I have it.

00:52:45.000 You know, it's...

00:52:46.000 So that's a real...

00:52:47.000 That's a thing.

00:52:48.000 Yes, queer. 0.97

00:52:48.000 That's what queer is. 0.97

00:52:49.000 No one's ever told me that before. 1.00

00:52:50.000 No, you're fucking Canadians. 1.00

00:52:51.000 We keep shit from you. 1.00

00:52:52.000 Yeah, I guess so. 1.00

00:52:53.000 There's a lot of things we keep...

00:52:54.000 I'm sure if I investigated, I could figure it out.

00:52:57.000 Maybe.

00:52:57.000 No, I mean, there's one hell of a pride parade in Toronto.

00:53:01.000 One hell of a pride parade. 0.80

00:53:02.000 Is it queer pride, though? 1.00

00:53:03.000 That's a fucking confusing parade. 0.99

00:53:04.000 Because if you're truly queer, you wouldn't even show up for it, because you don't even identify with it. 1.00

00:53:08.000 You don't identify with that group that's running that parade.

00:53:11.000 Wow.

00:53:11.000 Yeah, I think people, for the longest time, have been suppressed.

00:53:14.000 And still are.

00:53:16.000 But I think for the longest time they didn't have an outlet where they can identify with other people that have also been suppressed in very similar ways.

00:53:24.000 So whether it's being gay or whether it's being transgender, they didn't have a community before to support them.

00:53:32.000 They just had scattered groups of people all across the country with no way to communicate with each other.

00:53:37.000 I think it's probably the time that we're in.

00:53:40.000 I don't think it'll be like that forever.

00:53:42.000 What do you mean?

00:53:43.000 Well, at some point, I feel like it won't be as exciting as it is now.

00:53:48.000 To be a queer?

00:53:50.000 Here's what I mean by that.

00:53:52.000 Since it's only recently become as accepted as it is now, 50 years ago, I don't know what they were going to do to somebody who came out, or 100 years ago, or whatever.

00:54:02.000 It was obviously a tougher time, so eventually it'll be so commonplace that it won't even drum up nearly the discussion that it does now.

00:54:10.000 Yeah, but as long as it's only 4% of the population, it's always going to be a marginalized group.

00:54:15.000 I guess so.

00:54:17.000 I could go with you on that, but do you think it's always going to be 4%?

00:54:20.000 Is this something that is a growing figure, a shrinking figure?

00:54:23.000 That's where it becomes a real problem in the Christian community, because that means a bunch of queers are indoctrinating all the youngins. 1.00

00:54:29.000 That's what's going on. 0.92

00:54:30.000 They're spreading their queer. 0.99

00:54:31.000 Well, there's a lot of people that believe that if you sexually indoctrinate someone in the world of homosexuality very young in life, that they'll identify with that.

00:54:40.000 This is a deep conversation, dude.

00:54:42.000 It's a deep conversation, but it has more to do with...

00:54:45.000 What is it with the pedophile stuff?

00:54:47.000 I'm not saying pedophilia.

00:54:49.000 No, but the likelihood of a person who was molested by a pedophile turning into a pedophile themselves.

00:54:56.000 Yeah.

00:54:57.000 That's documented.

00:54:58.000 That is documented.

00:54:59.000 I don't know if those are totally related.

00:55:03.000 No, just how young experiences you have when you're young help shape your perception of so many things.

00:55:09.000 It does, and also women who have been molested at a young age tend to lean more towards prostitution and towards pornography and towards a lot of things along those lines, that their ideas about sexuality get morphed.

00:55:24.000 But, yeah, it's interesting, man.

00:55:27.000 The 4% thing, like, you know, there's another question, like, what makes someone gay?

00:55:33.000 I mean, how many people are gay because of a choice? 0.99

00:55:36.000 How many people are like, I'm tired of fucking dealing with chicks, I'm just gonna learn to start liking dudes? 1.00

00:55:41.000 How many of them? 1.00

00:55:42.000 I feel like the company line is that people are born gay, but... 0.94

00:55:45.000 I always had difficulty with that.

00:55:47.000 I have difficulty believing people are born anything.

00:55:50.000 Oh, you need to meet this kid that lives on my street.

00:55:53.000 No, but by this I mean that some percentage of our existence is nature and some percentage of our existence is nurture.

00:56:00.000 It's a mixture.

00:56:01.000 It's not concrete.

00:56:03.000 You don't come out with a concrete perspective on anything.

00:56:06.000 Except this kid on my street. 1.00

00:56:07.000 He's five and he's gay as fuck. 1.00

00:56:10.000 There's no doubt about it. 1.00

00:56:11.000 But by five, I think we underestimate how quickly characters built on an individual between the ages of one to two, or two to three.

00:56:20.000 We look at a five-year-old, and for us as adults, five years is nothing.

00:56:24.000 It's a blank.

00:56:25.000 But for them, it's such a huge span, and so much is happening in that period of time.

00:56:31.000 Oh yeah, and your childhood being traumatic is incredibly hard to get over.

00:56:36.000 It's just the fact that it happened 15 years ago, it set the boundaries and the framework, sort of the building blocks of your personality. 0.99

00:56:43.000 And to kind of go back and repair that shit, very difficult to do. 0.99

00:56:47.000 Some people never do. 0.99

00:56:48.000 Some people, most people I think never do.

00:56:50.000 As opposed to someone who's born and raised in a really... 0.98

00:56:54.000 I have friends that grew up fucked up, and there's something about the fucked up-ness that they encountered that just... 0.99

00:57:01.000 They're gone. 0.99

00:57:03.000 They're never going to come all the way back.

00:57:04.000 They're never going to look at themselves objectively.

00:57:06.000 They're never going to step back and try to fix many or any of the personality issues they might have developed because of a protective mechanism they sort of developed as a young person.

00:57:16.000 They're just not going to do it.

00:57:17.000 A shut off button.

00:57:18.000 Yeah.

00:57:18.000 There's just whatever it is, they're done.

00:57:21.000 They're done growing, changing.

00:57:22.000 And then other people, like you meet them and they're consistently exploring their personality and their life and improving upon themselves and doing new things.

00:57:32.000 You know, I love when I talk to someone like, dude, I took up scuba diving.

00:57:35.000 Like, what?

00:57:36.000 Yeah.

00:57:36.000 That's awesome.

00:57:37.000 Tell me about scuba diving.

00:57:39.000 That's not the best example, but about someone who's consistently and constantly trying to expand their experiences and analyzing their life.

00:57:49.000 Then there's other people that are just in a sea of bad decision making and alcoholism and drug abuse and gambling and this and that.

00:57:58.000 It seems like it can come out in so many different ways, but it ultimately stems from being happy or not being happy, you know, finding a way to get there.

00:58:07.000 Right. 0.96

00:58:07.000 I mean, shit can happen to you, and you have that moment of interpretation where you can take it one way or take it down a different path. 0.96

00:58:15.000 And the more severe the experience, the harder it is to take it in a positive way, as weird as that is. 0.99

00:58:21.000 I don't know.

00:58:22.000 You know what I mean?

00:58:24.000 For example, failure.

00:58:26.000 That's the main way you learn how to do something.

00:58:28.000 So I'm going to learn how to ride a bike.

00:58:31.000 Well, if I fall off that bike, I'm going to learn really quickly to stay focused so that that doesn't happen because there's pain on the other end of it.

00:58:39.000 So here's this really negative thing that actually acts as the mechanism for getting me from A to B and getting better at something.

00:58:48.000 But the pain portion on its own, when you can't justify it, when you can't figure out the end message, when you can't figure out what I've learned because of this, that's when it's the toughest to digest.

00:59:00.000 Yeah, I think there's a lot of folks that try to stay as comfortable as possible, as much as possible, too.

00:59:06.000 So they're terrified of that pain.

00:59:07.000 So instead, they just don't experience much.

00:59:11.000 They just have a very narrow world.

00:59:14.000 And then maybe they'll experience a little bit of emotional pain online every now and again.

00:59:18.000 You know what I mean?

00:59:19.000 Like they'll put up a YouTube video and then read the comments.

00:59:23.000 That's enough.

00:59:24.000 No bike riding for them because that would be some real life pain.

00:59:28.000 See, I have two little kids.

00:59:29.000 I have a four-year-old and a two-year-old.

00:59:32.000 My life has changed a lot since having them just in analyzing their behavior and then analyzing my own in contrast to theirs.

00:59:41.000 Again, yeah, adults are constantly trying to find ways to avoid pain, to avoid not feeling great all the time.

00:59:51.000 We're complete risk avoidance.

00:59:54.000 I mean, the average person, whatever, 9 to 5 type individual, them, they put themselves out there for no reason. 0.63

01:00:00.000 My four-year-old does a swing set.

01:00:02.000 He could go on the swing or he could pick one of the posts going to the top and climb all the way to the top and sit.

01:00:07.000 He's four.

01:00:09.000 What is driving him to do that?

01:00:11.000 Because the adult mind would say, you're going to break your wrist or leg or whatever.

01:00:15.000 And he might.

01:00:16.000 And someone's going to blame me for it.

01:00:18.000 Fine.

01:00:19.000 But it's the drive portion in and of itself.

01:00:22.000 This just wanting to experiment that's the most exciting.

01:00:26.000 That's the part that I want to tap into.

01:00:28.000 That's the part that's contagious. 1.00

01:00:30.000 You see him do that and it's like, shit. 1.00

01:00:31.000 Why should I fall in line? 1.00

01:00:33.000 Even if it's not directly related, why does the next thing I do need to be the status quo?

01:00:38.000 Right.

01:00:39.000 Like what we did today.

01:00:40.000 What we did today is not your average tech video.

01:00:43.000 Right.

01:00:43.000 Well, tell people what you did today.

01:00:45.000 I was wondering if we were going to talk about it or not.

01:00:47.000 Yeah, for sure.

01:00:48.000 We can talk about anything and everything.

01:00:49.000 What we did today, we ran a little test, a little experiment.

01:00:55.000 Most people know behind this studio is a little mini archery range.

01:01:00.000 If you don't know that, you should know that.

01:01:02.000 There's a couple pictures on Joe's Instagram feed.

01:01:04.000 That's how I knew about it.

01:01:06.000 A little mini archery range and the experiment involved bringing some technology components.

01:01:13.000 Out here to figure out how they would resist the impact of an arrow.

01:01:18.000 Right?

01:01:19.000 Yes.

01:01:20.000 Have I done a good job so far?

01:01:22.000 I feel like I'm dancing around the subject.

01:01:25.000 Okay.

01:01:25.000 The upcoming iPhone, the iPhone 6, supposedly has a sapphire display or a display that's partially made of sapphire.

01:01:33.000 Here's the problem with sapphire.

01:01:34.000 How technical do you want to get about this?

01:01:36.000 Get in there.

01:01:36.000 Okay.

01:01:38.000 Sapphire is a really hard material.

01:01:39.000 They've been using it on watch faces for a long time.

01:01:41.000 It doesn't scratch easily.

01:01:42.000 If you buy a Rolex or something, it's probably got a sapphire face or something like that.

01:01:47.000 But it's really expensive and it's really brittle. 0.99

01:01:50.000 So for a flexible surface, it would be shit. 0.99

01:01:53.000 Shitty. 0.98

01:01:54.000 And what a lot of people don't realize is that even if you have a stiff phone like an iPhone, there's a certain amount of flex that it can put up with without chipping or shattering, like something like this, you know?

01:02:04.000 You can put some force on it.

01:02:06.000 You could sit on it, etc.

01:02:07.000 It doesn't crack when you bend over type stuff.

01:02:10.000 Or chip very easily.

01:02:11.000 Although, people crack them anyways.

01:02:13.000 Smash them anyways. 0.96

01:02:14.000 So companies came out with things like Gorilla Glass, which are these flexible kinds of glass that are made out of laminated, poly-type bullshit. 0.97

01:02:22.000 A little bit of everything in there.

01:02:23.000 Some glass, some minerals, some plastic.

01:02:26.000 This new Sapphire one, which is supposed to be patented by Apple, is supposed to be the strongest we've ever seen.

01:02:31.000 So, fewer people are going to end up in the Apple Store with a cracked iPhone.

01:02:36.000 Essentially, that's the way it's looking right now.

01:02:39.000 So, my buddy Marquez, who we talked about earlier, got his hands on through a very similar source to who I've gotten my hands on components from before.

01:02:48.000 Got his hands on this glass.

01:02:50.000 Supposedly.

01:02:51.000 Allegedly.

01:02:52.000 Whatever.

01:02:53.000 No definitiveness there.

01:02:56.000 But what we think is the upcoming glass.

01:02:58.000 Put it through its paces.

01:02:59.000 Scratched it with a knife.

01:03:00.000 Scratched it with keys.

01:03:02.000 Would not scratch.

01:03:03.000 Very durable.

01:03:05.000 But I was unimpressed because I said, well, we need to bust the thing.

01:03:10.000 We need to take the thing to the point of destruction.

01:03:12.000 This is not enough.

01:03:13.000 And I wasn't the only one.

01:03:14.000 There were people in the comments that were like, well, dude, you...

01:03:17.000 He did a great video, so he doesn't deserve it.

01:03:20.000 But they were like, well, dude, sure, you bent it and scratched it, but at what point is it going to be destroyed?

01:03:26.000 And so we wanted to test that.

01:03:28.000 So I sent him a message where I said, listen, me, you, let's figure out how to get this done.

01:03:35.000 I think maybe we should go to a gun range.

01:03:37.000 That's what I said to him at first.

01:03:38.000 He said on DM, I said, have you ever been to a gun range?

01:03:41.000 He said, I like where this is going.

01:03:43.000 Then I responded with, I think I can do one better.

01:03:46.000 I said, what do you think about an arrow?

01:03:48.000 He said, sold, right?

01:03:50.000 I said, let me reach out to Joe.

01:03:53.000 So then I sent a message to Joe.

01:03:56.000 It was kind of vague.

01:03:57.000 I like the way it was phrased, though.

01:03:59.000 I said, leaked iPhone sapphire screen, an arrow, and a high-speed camera.

01:04:05.000 That was it, dot, dot, dot.

01:04:06.000 What do you think about that? 1.00

01:04:08.000 And he responded with, fuck yeah. 1.00

01:04:10.000 You hear me folks? 1.00

01:04:12.000 No hesitation. 1.00

01:04:13.000 Fuck yeah. 1.00

01:04:14.000 Right in the DM. That's what I love about this guy right here. 1.00

01:04:17.000 So we came down and we did it.

01:04:19.000 We made it happen and the video is going to go live.

01:04:21.000 I have a shit ton of data to look through because this camera is shooting at 960 FPS which I'm going to have the calculation wrong here but essentially an 8 second clip is an enormous amount of footage.

01:04:33.000 It's like minutes worth.

01:04:35.000 Over a minute.

01:04:37.000 960 frames per second?

01:04:39.000 That's what we shot it at, the impact.

01:04:41.000 960. Yeah, it turned out to be, what was it?

01:04:44.000 It was like one minute of video equals one second.

01:04:47.000 Was that the...

01:04:48.000 Yeah.

01:04:49.000 Is that it?

01:04:50.000 I don't know.

01:04:50.000 I don't want to go on record, because I'm going to be wrong if I do go on record.

01:04:56.000 But for those that are really into this shit, we were shooting on an FS700 at the highest frame rate possible. 0.87

01:05:03.000 And basically, we're going to try and give you guys the most accurate representation of the impact that we can. 0.98

01:05:08.000 And I mean, I'm not going to spill it here.

01:05:11.000 We got to leave a little reason to go check out the video.

01:05:15.000 But interesting results.

01:05:17.000 Yes.

01:05:18.000 We're not going to spill it.

01:05:19.000 But guess who wins?

01:05:22.000 We did some other stuff too.

01:05:24.000 It's not the phone.

01:05:25.000 We didn't stop at the Sapphire, the upcoming Sapphire.

01:05:28.000 We had more fun than that.

01:05:30.000 So plenty of incentive to head over to Unbox Therapy.

01:05:34.000 Hit the subscribe button right now so you're ready when the video goes live because we're about to take over the internet.

01:05:39.000 And we're counting on you guys to help us get there.

01:05:41.000 We'll definitely promote it. 0.99

01:05:43.000 We shot some shit. 1.00

01:05:44.000 We shot quite a bunch of shit. 1.00

01:05:46.000 Yeah, definitely. 1.00

01:05:47.000 It was worth doing.

01:05:48.000 Definitely.

01:05:49.000 For sure.

01:05:50.000 So, yeah, we brought a lot of cool people down there.

01:05:52.000 I should shout everybody out.

01:05:54.000 We brought Austin Evans.

01:05:56.000 We brought John from TLD. We brought Marquez, of course.

01:06:00.000 Who else am I missing right now?

01:06:02.000 I don't think anybody.

01:06:03.000 No?

01:06:04.000 I probably am. 1.00

01:06:05.000 I'm being an asshole right now. 0.99

01:06:06.000 Josh, also from TLD, was there. 0.99

01:06:11.000 Anyway.

01:06:11.000 We made it happen.

01:06:13.000 A bunch of cool people.

01:06:14.000 Way too many cameras were in the back there.

01:06:16.000 You're going to see it all.

01:06:17.000 We got behind the scenes.

01:06:18.000 We got in front of the scenes.

01:06:20.000 This is destruction at its best.

01:06:22.000 It was awesome.

01:06:23.000 It went down.

01:06:25.000 Go watch a video.

01:06:27.000 What is it about men that we were talking about this?

01:06:30.000 Right. 0.98

01:06:31.000 Like, men wanting to shoot things and blow them up.

01:06:33.000 Like, if you had to compare, like, the numbers, just the sheer numbers. 0.99

01:06:37.000 Forget about how many people are gay. 1.00

01:06:38.000 The sheer numbers of things that get blown up by men, you know? 0.99

01:06:42.000 Like buttholes. 0.99

01:06:45.000 No chicks are sticking firecrackers up their butt. 1.00

01:06:48.000 Things that get blown up in a field. 0.99

01:06:52.000 How many things get blown up in a field that are by women? 1.00

01:06:55.000 Growing up, I used to blow up fish.

01:06:57.000 I used to put firecrackers in their mouth and just blow them up after fishing.

01:07:02.000 That's so rude.

01:07:03.000 You should be on some watch list somewhere.

01:07:05.000 If you weren't before, you are now.

01:07:08.000 Yeah, men, like how many different refrigerators have been stuffed full of dynamite?

01:07:15.000 Definitely.

01:07:15.000 It's all men, right?

01:07:16.000 When I was a kid, I had an obsession with opening stuff like this up.

01:07:21.000 My parents would buy me some awesome piece of technology and I would want to get inside of it, like keyboards and Walkmans.

01:07:29.000 I used to open those up to just see what they were made of.

01:07:32.000 I don't know if this is an extension of that, but ultimately you get to see what the thing is made of.

01:07:37.000 You know what I mean?

01:07:38.000 That's part of it, I think, for sure, to see inside once you shoot it, look inside.

01:07:44.000 But blowing things up, it's also just to just blow things up.

01:07:47.000 No, you're right.

01:07:48.000 You're right.

01:07:48.000 I'm stretching on that.

01:07:49.000 I was trying to put a spin on it.

01:07:50.000 Well, I think there's two different desires.

01:07:52.000 Your desire is the desire to see the wiring under the board, which is real as well.

01:07:57.000 But also when the arrow hits it, we're so used to seeing this in the context of, ooh, don't drop it.

01:08:03.000 Right.

01:08:03.000 Don't spill on it.

01:08:04.000 Right. 1.00

01:08:05.000 To see it in that light where, fuck you, you know? 1.00

01:08:08.000 This thing, right, that you've been so concerned about for so long, you know, you're gentle with it, you baby, we fucking baby these things. 1.00

01:08:17.000 True. 0.85

01:08:17.000 You know, and so to take this thing that's on your conscience all the time, where is it? 0.85

01:08:21.000 Do I have it?

01:08:22.000 It's in my pocket.

01:08:23.000 Right.

01:08:23.000 Who doesn't do the slap?

01:08:24.000 Everybody does.

01:08:25.000 You slap the wallet.

01:08:27.000 Phone, you don't leave that premises until it's in there. 1.00

01:08:30.000 So to say fuck it, even for a minute, even for a second, that's a win. 0.99

01:08:35.000 Or you're just destroying things and you're just getting off of the fact you destroyed things. 1.00

01:08:40.000 Yeah, but if it was, I mean it was cool, but like let's say we put some, I don't know, a fucking banana there. 0.95

01:08:46.000 It wouldn't have been quite the same. 0.93

01:08:48.000 Yeah, no, definitely more valuable things are cooler to see explode for whatever.

01:08:52.000 We're rebelling against our instincts!

01:08:55.000 That's right.

01:08:55.000 Yeah, I guess, yeah.

01:08:57.000 What was I going to say?

01:08:58.000 Oh, exploding things.

01:09:00.000 I don't know.

01:09:00.000 Whatever, I lost it.

01:09:01.000 I lost whatever I thought it was.

01:09:03.000 Yeah.

01:09:03.000 It's exciting.

01:09:05.000 I mean, there's also this just, from a very straight-up primal perspective, this idea of the impending doom.

01:09:12.000 As a viewer, you get to wait, you get to watch, but you know the outcome. 0.95

01:09:16.000 You already know what the fuck's going to happen, but you need to see it happen anyways. 0.96

01:09:20.000 I know what I was going to say. 0.98

01:09:21.000 Blendtec blenders.

01:09:22.000 You ever seen that?

01:09:23.000 Will it blend?

01:09:25.000 That's crazy. 1.00

01:09:26.000 They blend the fucking iPhone. 1.00

01:09:27.000 They blend the shit out of that iPhone. 1.00

01:09:29.000 That dude blends... 0.98

01:09:30.000 My Vitamix couldn't take...

01:09:31.000 I have a Vitamix and I have Blendtec and it couldn't do a pineapple.

01:09:35.000 I put a pineapple in there and it just kept on overheating. 0.98

01:09:40.000 But luckily there's a sensor in there that you just have to unplug it and wait 30 minutes and shit. 0.99

01:09:44.000 But I'm like, wait a second, why can't this shit do a pineapple but like a Blendtec? 0.99

01:09:48.000 You gotta man up and get the Blendtec, man. 0.99

01:09:50.000 Yeah.

01:09:51.000 I don't know.

01:09:51.000 I enjoyed the Vitamix.

01:09:53.000 You know what I like about the Vitamix?

01:09:54.000 That plunger thing.

01:09:55.000 Yeah, the plunger thing is nice.

01:09:56.000 That's nice.

01:09:56.000 But I never used it for anything other than kale shakes.

01:09:58.000 Right.

01:09:59.000 But it's perfect for kale shakes.

01:10:01.000 Works great.

01:10:02.000 But the Blendtec's better, even for kale shakes, because it really liquefies it.

01:10:05.000 It brings it down to a much smaller-sized particle.

01:10:10.000 Does it?

01:10:11.000 I use my Blendtec, though, every day.

01:10:12.000 Or my Vitamix every day.

01:10:14.000 Even if I'm just getting like, hey, I'm going to get some apple juice, I'll put some apple juice and ice in it and make it like a frozen ice.

01:10:19.000 It's good, man.

01:10:20.000 It's good.

01:10:21.000 I mean, you should... 0.98

01:10:22.000 Look, the more you could give your digestive system a break and blend shit up like that, like vegetables, it's good for you. 0.98

01:10:30.000 It's good. 0.99

01:10:30.000 It helps you poop, too. 0.99

01:10:31.000 God, good Lord.

01:10:33.000 That's the best thing about those kale shakes.

01:10:35.000 The poops are fantastic.

01:10:36.000 Yeah.

01:10:37.000 I need help there, man. 0.99

01:10:38.000 I guess I gotta jump on a kill train. 0.64

01:10:40.000 Just a wild log ride.

01:10:42.000 Like, you're working on the Yukon, and there's a river, and then the logs broke loose, and they went down current.

01:10:49.000 Like, ah! 1.00

01:10:51.000 That's what it's like when you take a shit. 1.00

01:10:52.000 It's just like, oh, hang on! 1.00

01:10:54.000 Just hang on!

01:10:55.000 Perfect. 0.99

01:10:58.000 And then you think, why isn't my shit always like this? 1.00

01:11:01.000 Sometimes you're going, I think I've got to take a shit. 1.00

01:11:03.000 I definitely have to take a shit. 0.99

01:11:04.000 Alright, let me just sit here and wait for this to come out. 0.99

01:11:06.000 How long should you be in there for?

01:11:09.000 How long should you be sitting down for?

01:11:10.000 It's really truly dependent on your diet.

01:11:13.000 Right. 1.00

01:11:13.000 I think the easier it is for you to shit... 1.00

01:11:16.000 For you. 1.00

01:11:17.000 For Joe Rogan and experiencing the bathroom, what's the perfect length of time?

01:11:21.000 Depends on if I have my phone with me.

01:11:23.000 Because sometimes I'll drag it out.

01:11:25.000 Even when I'm done.

01:11:26.000 Or a good magazine or a book that I'm into, I'll drag it out. 0.99

01:11:29.000 I'm done shitting. 0.99

01:11:30.000 I've finished. 0.99

01:11:31.000 I just don't feel like pulling my pants out.

01:11:33.000 What's your record for time after you've been finished for still chilling with the phone?

01:11:38.000 My legs go numb all the time.

01:11:40.000 I'll tell you that.

01:11:43.000 Especially when you got that iPhone.

01:11:45.000 Ari used to have a joke about it. 0.58

01:11:47.000 It's so true. 0.84

01:11:48.000 You know, you got that iPhone resting on your elbows, resting on your thighs, and then you're leaning forward.

01:11:54.000 And you're just cutting off all that blood.

01:11:55.000 You're choking out your legs, essentially. 1.00

01:11:57.000 Fuck. 1.00

01:11:57.000 Yeah. 1.00

01:11:58.000 Have you ever masturbated on the toilet? 0.99

01:12:00.000 No. 1.00

01:12:01.000 Not shitting, but just sitting on the toilet. 0.99

01:12:03.000 No. 0.99

01:12:04.000 No. 0.95

01:12:05.000 Like I had when the girl was over and I couldn't masturbate in front of her, so I would go to the bathroom like I might take a shower and then just try to masturbate while sitting on the toilet. 0.99

01:12:12.000 Why do you just have sex with her? 1.00

01:12:13.000 She's right there. 0.99

01:12:14.000 I don't know.

01:12:15.000 Too much work.

01:12:16.000 Too much work.

01:12:17.000 So what happened?

01:12:18.000 What was the outcome?

01:12:19.000 It's really hard.

01:12:20.000 I've only done it once.

01:12:21.000 I've tried like three times.

01:12:22.000 It's really hard!

01:12:23.000 It's something about the sitting on the toilet.

01:12:25.000 It takes you out of it.

01:12:26.000 I remember somebody sending me something.

01:12:28.000 Not a product.

01:12:29.000 They wanted to send me a product because they say we don't sit on the toilet properly and it's this thing to adjust the way you sit.

01:12:36.000 Oh, like a squat thing?

01:12:37.000 That's what it was.

01:12:38.000 Like a platform?

01:12:39.000 That's what it was.

01:12:40.000 Imagine that review.

01:12:42.000 My God. 1.00

01:12:43.000 Yeah, that is supposedly the way you're supposed to shit. 1.00

01:12:46.000 I looked it up, I went to their website, and I was like, holy shit, everyone's shitting the wrong way. 0.99

01:12:51.000 Yeah, we are, that is true. 0.99

01:12:53.000 It is easier for your bowels to work if you're...

01:12:58.000 You can also sort of adjust your posture.

01:13:01.000 Stand over top.

01:13:02.000 Yeah, because I think probably the way I'm doing it with my phone, where I'm leaning forward, and it's probably the worst way.

01:13:07.000 Worst.

01:13:08.000 Like, what you should do is, like, probably straighten up and, like, mimic the squatting.

01:13:14.000 The perfect technique with Joe Rogan. 1.00

01:13:17.000 Yeah, this is how you shit. 1.00

01:13:18.000 I know your mom never taught you this. 1.00

01:13:20.000 I'm here for you.

01:13:21.000 Yeah, I think like a squatting sort of a thing like that, like with a straight back would be the way to do it. 0.98

01:13:27.000 We've got to fix the morning P-boner problem because that shit, like I still, like, I'm not good at it. 0.97

01:13:33.000 What do you mean? 0.99

01:13:34.000 Like where you have to like do that weird position to stand over the toilet. 0.64

01:13:38.000 And push your boner down just to pee. 0.73

01:13:40.000 Oh! 0.91

01:13:41.000 Yeah.

01:13:41.000 Well, you just gotta just go outside.

01:13:43.000 Is that what you do?

01:13:44.000 Yeah.

01:13:45.000 Just pee outside.

01:13:46.000 Really?

01:13:46.000 That's what you do.

01:13:47.000 Get close.

01:13:47.000 Get one with nature.

01:13:48.000 Just piss all over the place. 1.00

01:13:49.000 Do you have a piss pot? 0.99

01:13:50.000 Have we talked about this? 0.98

01:13:50.000 I have a piss pot. 0.98

01:13:51.000 Buy your bed?

01:13:52.000 No, it's outside.

01:13:53.000 I like to pee outside.

01:13:54.000 For some reason, it's just more comforting.

01:13:55.000 I'll just walk outside and pee.

01:13:57.000 Is that animal instinct?

01:13:58.000 How come you don't have a bush?

01:13:59.000 No, there's just a pot out there.

01:14:00.000 It's a pot that's like a planted pot.

01:14:02.000 Oh, okay.

01:14:03.000 So there's dirt in there.

01:14:04.000 A little fertilizer for the plant.

01:14:06.000 It's not good for it.

01:14:07.000 No, not at all.

01:14:08.000 Dog piss kills lawns.

01:14:10.000 I know that.

01:14:10.000 Definitely yellow.

01:14:12.000 Disaster.

01:14:12.000 No, no, no.

01:14:13.000 It stops being green.

01:14:14.000 I don't know what's in a dog's piss.

01:14:16.000 It's pneumonia.

01:14:17.000 But it doesn't seem to be the same as a human.

01:14:20.000 When you pee on the grass, if you pee on your grass, it doesn't seem to kill the grass that a dog...

01:14:24.000 Tastes the same, though. 1.00

01:14:26.000 Shit. 1.00

01:14:29.000 Yeah, but you could smell dog pee. 1.00

01:14:30.000 It smells like regular pee.

01:14:32.000 Yeah, it definitely does.

01:14:34.000 Cat pee is disgusting.

01:14:35.000 I don't know what you're into, man. 1.00

01:14:37.000 Dirty little animals. 0.90

01:14:39.000 My cat, my oldest cat. 0.99

01:14:40.000 Oh, she's a problem. 1.00

01:14:41.000 She shits in front of the toilet now. 1.00

01:14:43.000 She's old. 1.00

01:14:44.000 She's 18. Mine just starts shitting in front of my toilet. 1.00

01:14:47.000 And it's like gray shit or something. 1.00

01:14:49.000 They're a mess. 1.00

01:14:50.000 They're getting old.

01:14:51.000 When they get old, man, cats fall apart.

01:14:53.000 They hang in there for a long time. 0.99

01:14:55.000 Like, my cat's 18 fucking years old. 0.99

01:14:58.000 She's hanging in there, but every night, meow, meow, meow, meow. 0.99

01:15:03.000 She doesn't know what's going on.

01:15:04.000 She's 18. She's probably got some sort of...

01:15:08.000 Neurological issue.

01:15:09.000 Yeah.

01:15:10.000 Some Alzheimer's, kidney Alzheimer's or something like that. 1.00

01:15:13.000 She's just a racist as fuck. 1.00

01:15:16.000 Screaming inwards at night. 1.00

01:15:18.000 I don't know if she remembers where the litter box is.

01:15:23.000 There's two litter boxes in the house. 0.85

01:15:24.000 But sometimes she's in the bathroom and she'll just shit in the wrong bathroom on the floor. 1.00

01:15:29.000 This is all new. 0.98

01:15:31.000 Mine's also having problems jumping on little counters.

01:15:34.000 It just falls all the time.

01:15:36.000 I think she's starting to get blind or something.

01:15:39.000 They just get weak too.

01:15:40.000 Their legs are weak.

01:15:41.000 At what point?

01:15:42.000 Tomorrow.

01:15:43.000 Bullets.

01:15:44.000 No.

01:15:45.000 I don't want her to suffer.

01:15:48.000 If I thought she was suffering, most of the time she's cool. 0.99

01:15:51.000 She has a problem shitting and she pees in the wrong spot sometimes. 1.00

01:15:54.000 It's a weird one though, man, putting an animal down. 0.85

01:15:55.000 I put my dog down.

01:15:57.000 Well, I mean, I didn't put it down personally.

01:15:59.000 But you've been there.

01:16:00.000 Yeah, yeah, yeah.

01:16:00.000 It's horrible.

01:16:01.000 It's weird.

01:16:01.000 It's hard.

01:16:02.000 It's hard.

01:16:03.000 It's weird because you don't do that to people.

01:16:06.000 Well...

01:16:08.000 Some people say it's more humane.

01:16:11.000 Well, it is more humane.

01:16:12.000 It's certainly more humane.

01:16:13.000 If you knew that someone that you loved dearly was suffering in some horrible way, and they would probably stay alive for months or maybe even a year in this state before their body eventually gave out, there's no hope to bring them back.

01:16:26.000 The problem is there's so many people that would kill their parents.

01:16:29.000 There's so many people that would kill loved ones.

01:16:31.000 If they had the choice...

01:16:34.000 People have had...

01:16:35.000 There's been situations where a husband or a wife had been in critical condition and the wife had been arguing to pull the plug or the husband had been arguing to pull the plug and massive controversy.

01:16:46.000 The family gets involved.

01:16:48.000 Everybody's angry.

01:16:49.000 So you can't just do that.

01:16:52.000 What about the person themselves making the call if they're still cognizant?

01:16:56.000 How can you tell they're cognizant? 0.97

01:16:58.000 They want to kill themselves. 0.61

01:16:59.000 I mean, it's like... 0.86

01:16:59.000 Suicide's illegal, which is hilarious. 0.86

01:17:02.000 Not everywhere.

01:17:03.000 No.

01:17:04.000 Other countries, you mean.

01:17:05.000 Yeah.

01:17:06.000 But in America, essentially, it's illegal everywhere.

01:17:09.000 Right.

01:17:09.000 You know, euthanasia's illegal.

01:17:11.000 The Kevorkian guy who...

01:17:14.000 See, I personally...

01:17:14.000 I don't have a problem with it.

01:17:16.000 If a person...

01:17:16.000 If a person could pass a psychological evaluation that they're cognizantly there, a basic psychological evaluation, and they say, listen, I'm sick of suffering or whatever...

01:17:25.000 But there needs to be suicide houses.

01:17:27.000 They can go in and there's just a big hole in the ground and fall in or something.

01:17:31.000 Suicide houses.

01:17:33.000 A furnace.

01:17:34.000 Well, how about that suicide forest in Japan?

01:17:37.000 Yeah, that's weird.

01:17:39.000 The way people choose to do it, too, they choose to do it with as little pain as possible.

01:17:43.000 Very few people jump into volcanoes.

01:17:46.000 That'd be a badass way to go right there.

01:17:48.000 How long would that take?

01:17:50.000 Maybe instant?

01:17:51.000 Yeah.

01:17:51.000 He went head first.

01:17:52.000 I think so.

01:17:53.000 I think so.

01:17:53.000 Yeah, he basically would just burst into flames.

01:17:55.000 Yeah.

01:17:56.000 I mean, that's what they used to do, right?

01:17:58.000 The bad people, they would throw them in the volcanoes. 0.98

01:18:01.000 Didn't they used to do that?

01:18:02.000 I don't know.

01:18:03.000 I never heard about it.

01:18:05.000 I'm sure it's happened.

01:18:06.000 King Kamehameha.

01:18:06.000 Seems like they used to sacrifice to the volcano gods, but I don't know if that's a real thing or not.

01:18:11.000 Well, sacrifice is certainly a real thing.

01:18:13.000 So you've got to assume sacrifice by Volcano would be the most cool way to do it.

01:18:19.000 Definitely. 0.99

01:18:20.000 Although, how about that Braveheart shit where the torture and making everybody watch the torture? 0.99

01:18:26.000 That might be more badass. 0.99

01:18:28.000 Because you're intentionally keeping the guy alive.

01:18:31.000 Yeah, but that's killing someone.

01:18:33.000 That's not like human sacrifice.

01:18:35.000 Oh, I guess.

01:18:37.000 You're saying it's a form of punishment.

01:18:38.000 But they're never sacrificing the cool people. 1.00

01:18:40.000 They're always sacrificing the assholes they don't like anyway. 1.00

01:18:43.000 But by whose standards are they an asshole? 1.00

01:18:46.000 That's a problem. 1.00

01:18:47.000 The king or whoever. 0.99

01:18:47.000 He doesn't give a fuck about them. 0.99

01:18:49.000 Right, but the king, by the time the guy gets to be a king, who knows whether he's a good guy or not? 0.98

01:18:54.000 His judgment.

01:18:55.000 Oh, I guarantee you he is not.

01:18:57.000 Joe vs.

01:18:58.000 the Volcano, what is that?

01:18:59.000 Meg Ryan movie?

01:19:00.000 Yeah, but Tom Hanks.

01:19:01.000 Tom Hanks and Meg Ryan?

01:19:03.000 Something about sacrificing something to know.

01:19:06.000 Volcano. 1.00

01:19:06.000 You sacrificed a fucking hour and a half of your life. 1.00

01:19:08.000 It was. 1.00

01:19:11.000 I don't know where the connection is.

01:19:12.000 There's a sacrifice.

01:19:13.000 Meg Ryan, Tom Hanks movie.

01:19:15.000 Oh, Christ.

01:19:16.000 Try watching Sleepless in Seattle.

01:19:19.000 That was one of the first internet-based love affair movies.

01:19:23.000 You've Got Mail.

01:19:24.000 Remember that?

01:19:24.000 Wait, isn't that You've Got Mail?

01:19:26.000 Sleepless in Seattle.

01:19:27.000 They were having an online correspondence, right?

01:19:30.000 I think that was You've Got Mail.

01:19:31.000 I think that's You've Got Mail.

01:19:32.000 Is it?

01:19:32.000 Yeah.

01:19:33.000 What was Sleepless in Seattle?

01:19:34.000 That was one where she squirted in the deli or something. 0.93

01:19:37.000 Remember she had an orgasm in the restaurant? 0.76

01:19:40.000 Oh, you're right. 0.96

01:19:41.000 You're right.

01:19:41.000 But wasn't that also like, oh, that was like they sent each other actual letters?

01:19:45.000 Is that what it was?

01:19:46.000 I don't remember.

01:19:47.000 That was Billy Crystal, right?

01:19:49.000 Yeah.

01:19:49.000 So You've Got Mail was the first online.

01:19:51.000 What year was You've Got Mail?

01:19:53.000 I would say 95, 6?

01:19:56.000 Okay, let's find out.

01:19:57.000 Sleepless in Seattle.

01:19:59.000 95...

01:20:00.000 But you see, You've Got Mail, that was an AOL thing that it said.

01:20:03.000 You've Got Mail.

01:20:04.000 So it's...

01:20:05.000 Sleepless in Seattle was 1993. Yeah.

01:20:08.000 Okay, this is a radio talk show that they called in.

01:20:11.000 That's what it was.

01:20:12.000 You've Got Mail 1998. Interesting.

01:20:15.000 So, 93 Sleepless in Seattle was radio, so that was before AOL. Yeah, that was before AOL. So, 98 was essentially, You've Got Mail, was like right when, four years into the internet invasion in our culture.

01:20:29.000 That was probably AOL number 5.0.

01:20:31.000 A really confusing time.

01:20:33.000 I still know people, like old people, who their perception of who AOL is and what they do is all confused. 1.00

01:20:40.000 Old people? 1.00

01:20:41.000 Well, you know what I mean?

01:20:42.000 I don't want to call anybody out, but you know, like, AOL was a service provider.

01:20:48.000 They had a browser, right?

01:20:50.000 At one time, like, you would get a disk that comes along with your service.

01:20:53.000 You sign up, and you get a CD that you have to put in and install their software.

01:20:57.000 Do you remember that?

01:20:58.000 Mm-hmm.

01:20:59.000 Yeah, yeah, yeah.

01:21:01.000 And then they essentially became a media company, which is what they are now.

01:21:04.000 They own some tech sites.

01:21:06.000 That's the reason I'm familiar.

01:21:07.000 And they have, of course, their own website.

01:21:08.000 But does anybody still use AOL as a website?

01:21:11.000 That's what I was wondering.

01:21:13.000 A lot of people do?

01:21:14.000 Yeah, I think a lot of people still actually use AOL. Bobcat Goldwood, he sent me a fucking AOL email address. 0.99

01:21:20.000 There you go. 1.00

01:21:20.000 I was like, no way. 1.00

01:21:22.000 They're still out there.

01:21:23.000 He's like, I'm old school.

01:21:24.000 By the end of the day, it was awesome.

01:21:25.000 The member directory search got me laid.

01:21:28.000 You used to be able to just type in your address and it would find anybody that had AOL around you based on your miles.

01:21:35.000 And I found out girls that lived down the street from me and then I started hooking up with them. 1.00

01:21:38.000 They could probably fucking sue them for that. 0.99

01:21:41.000 Super stalker. 0.98

01:21:42.000 Well, that's why internet privacy back then does not exist. 0.94

01:21:45.000 No, no one even knew what the fuck was going on. 0.60

01:21:47.000 You could just send them a message. 0.98

01:21:48.000 And I used to, like, you know, anyone could get a message to anyone. 0.99

01:21:51.000 So, like, if your mom was on AOL and she had an account, like, somebody, a stranger, could just be like, hey, lady, you want to fuck? 0.99

01:21:57.000 And no one... 0.95

01:21:57.000 Isn't it funny that, like, given the option, like, message boards and AOL, given the option to use your actual name... 0.95

01:22:04.000 Like, I have a message board, and my message board has shit. 0.98

01:22:08.000 We'll look at it right now. 1.00

01:22:08.000 Shit. 1.00

01:22:09.000 I want to say... 1.00

01:22:10.000 Like, at least 10 million posts.

01:22:13.000 How many millions?

01:22:14.000 Okay, 7 million posts in the main forum.

01:22:17.000 Whoa.

01:22:18.000 Half a million posts in the podcast forum.

01:22:22.000 Combat sports forum is 697,000. 0.96

01:22:26.000 The cunt farm is 1,700,000. 0.98

01:22:30.000 That's the OG message board right there. 1.00

01:22:32.000 It's been around a long fucking time. 0.94

01:22:34.000 There's a lot of posts on it. 0.98

01:22:36.000 But, like...

01:22:39.000 The actual number of people that use a real name, it's almost none.

01:22:42.000 Oh, on a message board, definitely.

01:22:44.000 Yeah, given the opportunity.

01:22:45.000 Yeah, I mean, I use my real name, but if I go through the podcast forum or any of the forum, it's all crazy names.

01:22:52.000 Shazam, Biz, Wally Ryder, Derpa.

01:22:57.000 I mean, everyone's got these wacky King Phoenix. 1.00

01:22:59.000 That's not your name, motherfucker. 0.99

01:23:01.000 People used to do that with email, too. 0.99

01:23:03.000 So how many do you think, I got the number here, still use AOL? Per year.

01:23:09.000 As a service provider?

01:23:10.000 As a service.

01:23:10.000 They pay for a service.

01:23:11.000 Okay.

01:23:12.000 I would say...

01:23:13.000 I'm going to say 4 million.

01:23:16.000 Okay.

01:23:17.000 What would you think?

01:23:17.000 This is obviously a U.S. number.

01:23:20.000 It's only in America.

01:23:21.000 How many people are currently subscribers to the internet through AOL? You said four million?

01:23:28.000 I said four.

01:23:29.000 And to think, there's probably nothing really to subscribe to anymore.

01:23:32.000 It's just AOL's still charging them.

01:23:34.000 Yeah, I gotta feel like it's less than, I don't know, two million.

01:23:37.000 I gotta feel like I'm underestimating.

01:23:39.000 I feel like if I had to do it again, I would say ten.

01:23:41.000 Okay, go.

01:23:42.000 Do you want ten?

01:23:43.000 I'll take ten.

01:23:43.000 Take ten.

01:23:44.000 It's 2.5 million. 1.00

01:23:45.000 Shit! 1.00

01:23:46.000 I got greedy. 1.00

01:23:51.000 It's amazing that it's two.

01:23:53.000 Two and a half million.

01:23:54.000 Still a lot of people.

01:23:55.000 What was it in its heyday?

01:23:57.000 That's a good question.

01:23:58.000 I don't know.

01:23:58.000 I remember...

01:23:59.000 Wait a minute.

01:24:00.000 What was that merger?

01:24:01.000 It was Time and AOL. Time Media and AOL, right?

01:24:04.000 Yeah.

01:24:04.000 That was like the epitome of the.com fallout.

01:24:08.000 That acquisition where they valued AOL at some enormous figure.

01:24:12.000 I think I'm right about that.

01:24:14.000 I'm talking about a lot of things today, Worms.

01:24:18.000 Welcome to the podcast.

01:24:19.000 I've got AOL now.

01:24:20.000 That's AOL, huh?

01:24:21.000 Yeah, you could just do all the...

01:24:23.000 It's just a news site, similar to Yahoo.

01:24:25.000 Wow, it looks so weird.

01:24:27.000 It looks so odd.

01:24:31.000 And see, there's an example.

01:24:32.000 Remember how we were talking about traditional media before?

01:24:34.000 There's an example of a company essentially losing its foothold in an incredibly short span of time, where they were the way to get on the internet, and then a decade later, they're a news site.

01:24:48.000 It's like, whoa, wait a minute.

01:24:50.000 And they started buying up media properties, websites that are successful, etc., trying to get back into the game in some way.

01:24:57.000 But that's an example of how the acceleration is happening now, where adaptation is more necessary than ever.

01:25:07.000 You can never rest on what you're currently doing.

01:25:09.000 You always have to be moving on to the next thing, or you turn into AOL. Yeah, and there's also going to be times where whatever you used to do just doesn't exist anymore.

01:25:19.000 It's going to go away.

01:25:21.000 If Blockbuster tried to stay open in some way, shape, or form, it wouldn't have made it.

01:25:27.000 Nobody needs that anymore.

01:25:29.000 So it went away.

01:25:30.000 No.

01:25:31.000 There's going to be a lot of those kind of things when things turn digital.

01:25:34.000 Record stores still exist, but it's because records have become kind of cool.

01:25:39.000 Like an actual record.

01:25:41.000 It'll be there in some format, but it just won't be the status quo.

01:25:46.000 Like comic book stores.

01:25:47.000 Yeah.

01:25:48.000 Like comic book stores are cool because to have a physical copy of Spider-Man 1 is pretty dope.

01:25:53.000 But you know what?

01:25:53.000 You can get that Marvel has an app...

01:25:56.000 That you can get on your iPad.

01:25:58.000 Right.

01:25:59.000 And you watch comic books on an iPad or better.

01:26:02.000 Comixology?

01:26:03.000 It's Marvel.

01:26:04.000 I think it's Marvel.

01:26:04.000 Oh, Marvel has one.

01:26:05.000 There's also another really big one I think is called Comixology or something like that.

01:26:09.000 They were recently purchased by Amazon.

01:26:11.000 Anyway.

01:26:11.000 I'm sorry.

01:26:11.000 It's the best way to look at comic books because you flip frame by frame so you don't have spoilers.

01:26:18.000 Like, you know, sometimes you'd be reading a comic book.

01:26:19.000 And you see the next page. 0.98

01:26:20.000 Yeah, you see the explosion that's in the next page and you go, oh, damn, that's going to happen? 0.94

01:26:25.000 It's actually better. 0.84

01:26:26.000 It is better, because you're literally going frame by frame.

01:26:30.000 Every frame is in a unique frame.

01:26:32.000 And when you put it down and pick it back up, you're right where you left off.

01:26:34.000 Yeah, dude, reading comic books, and also, it's not like a limited edition, you can't get it. 0.93

01:26:39.000 They could reproduce every goddamn comic book that ever existed in a digital form, and they'd be fools not to.

01:26:44.000 And they could do Netflix subscription packages where you just read all you can. 0.98

01:26:48.000 Not actually have to buy them as one if you're willing to pay a monthly fee or something like that.

01:26:52.000 Yeah, and it would make it accessible to the average fan.

01:26:56.000 And the real bigwig sort of comic book collectors that are willing to pay...

01:27:01.000 How much is Spider-Man 1 worth?

01:27:03.000 Oh, I have no idea.

01:27:04.000 That's an insane amount of money, right?

01:27:07.000 Spider-Man what?

01:27:08.000 Insane amounts of money.

01:27:08.000 A million bucks?

01:27:09.000 I don't know.

01:27:09.000 Something crazy like that.

01:27:11.000 Most people are not going to have it, but you could easily get it if you were a regular kid who had an iPad.

01:27:16.000 They could just upload it digitally and it would be great.

01:27:19.000 Yeah, no problem.

01:27:21.000 There's this fear though that it has the potential to bring down the overall economic value of that independent marketplace.

01:27:30.000 Where if people aren't going out and spending $8 per comic, then overall there might be less money there, less incentive to get into it.

01:27:41.000 This is the music business's argument, right, about independent stuff.

01:27:46.000 I don't think that that makes any sense, though, because I think that...

01:27:50.000 You're just going to make people more excited.

01:27:52.000 You're dealing with 350 million people in this country alone.

01:27:56.000 You're getting more access to the comic book, and I think it's going to make them more excited about it.

01:28:01.000 The physical copy is still going to be worth a massive amount of money.

01:28:04.000 I don't think it undervalues it at all.

01:28:06.000 I think, in fact, it probably makes it more exciting to actually hold the copy of it.

01:28:11.000 Right, but there will be fewer comic book stores than there were before.

01:28:15.000 Will there be?

01:28:16.000 I don't know.

01:28:17.000 I don't even know how many exist.

01:28:19.000 Because I think that people still love to have the physical thing in front of them.

01:28:22.000 Yeah, I do too.

01:28:23.000 I don't know.

01:28:23.000 I think it's a mix.

01:28:24.000 If you look at, like, well, for example, movies.

01:28:28.000 Could you sustain a big budget Michael Bay?

01:28:32.000 How much money does he spend on Transformers?

01:28:37.000 If people aren't going to go to the movie theater and spend $15 and another $10 on popcorn, is Michael Bay able to make his movies anymore?

01:28:45.000 Yeah!

01:28:46.000 He is?

01:28:47.000 Yeah.

01:28:47.000 At the same budget?

01:28:48.000 You buy them online.

01:28:50.000 Right, but that's what I mean is the consumption medium, once you're online, your expectation is that it's not going to cost you as much as it costs you at the theater.

01:28:57.000 It's the context of the theater that pulls that money out of your pocket.

01:29:01.000 The highest number Spider-Man 1 has generated is for the grade.

01:29:06.000 You know, they grade them from 0.5, which is a complete magazine.

01:29:12.000 1.0, which is very poor. 0.78

01:29:14.000 0.5 is fetched as much as $1,600 for a complete, shitty, torn-apart Spider-Man. 0.87

01:29:20.000 Wow.

01:29:21.000 For the highest grade, for a perfect copy, 1.1 million.

01:29:24.000 I was close on that estimate, too.

01:29:26.000 Yep, you were dead on.

01:29:27.000 And that's Amazing Fantasy.

01:29:31.000 That is the original Spider-Man.

01:29:33.000 Amazing Fantasy had Spider-Man on the cover, and it was the very first time that we were introduced to Spider-Man.

01:29:40.000 It's only the third comic book to break $1 million.

01:29:43.000 The other two are Action Comics No.

01:29:44.000 1 and Detective Comics No.

01:29:48.000 27. Amazing.

01:29:49.000 A million bucks for some paper.

01:29:51.000 See, but people...

01:29:52.000 But look at there. 0.97

01:29:53.000 It's like the shitty version of it that's all fucked up is only worth $1,600, but the best, perfect, crisp, clean... 0.97

01:30:00.000 There's a huge gap. 0.98

01:30:01.000 Yeah.

01:30:01.000 I think there's always going to be that.

01:30:03.000 I completely agree with you.

01:30:05.000 That's always going to exist, too.

01:30:06.000 I guess the part I'm talking about is just more mass consumption.

01:30:10.000 That if the mass consumption medium was paper that needed to be distributed everywhere, the average cost of consumption for the average user would be higher than it is in a subscription-based model.

01:30:19.000 Like Netflix, for example, is $8 a month, but what did you spend on rentals before Netflix existed?

01:30:24.000 A lot more.

01:30:25.000 A lot more.

01:30:25.000 Yeah, that's true.

01:30:26.000 That's a good way of looking at it.

01:30:27.000 And also, the amount of comics that are released, like new ones that are digitally released.

01:30:34.000 Right.

01:30:34.000 Like right now, the amount of apps just for viewing comic books is...

01:30:38.000 You know, there's a couple, but it's not like the same...

01:30:40.000 I mean, if you used to be able to go to any grocery store anywhere and there would be an aisle that had comic books, there would be like a thing that spun around, that little rack, that had comic books on it.

01:30:50.000 That slowly is going to be digital.

01:30:53.000 So it's kind of like our Amazon conversation from earlier where streamlining the delivery method inevitably cuts money from that transaction.

01:31:03.000 Yeah, it kind of does, I guess, but you can't think that.

01:31:06.000 No, no, no, I'm not supporting that.

01:31:08.000 No, I know you're not. 0.80

01:31:09.000 I'm just saying that that's the counter-argument in all this stuff, and probably the better analogy is the Michael Bay one, is this idea that the traditional model, as fucked up as it is, and maybe the most original ideas aren't getting out, it generates a fuckton of money.

01:31:24.000 Yeah, it's interesting, but it's an inevitable part of innovation.

01:31:29.000 Like, the horseshoe maker of the 1800s is probably so pissed when cars came along.

01:31:34.000 Yeah, yeah, definitely. 0.99

01:31:35.000 He's like, I bought this fucking house with horseshoes. 1.00

01:31:37.000 My kingdom is from horseshoes. 1.00

01:31:40.000 I'd like to see his reaction.

01:31:41.000 He's probably so mad, you know? 0.97

01:31:43.000 Guy's probably going apeshit right now. 1.00

01:31:45.000 You don't need a fucking car, okay? 1.00

01:31:47.000 Hey, he's not that expensive. 1.00

01:31:48.000 All of a sudden, he became Jerry Seinfeld.

01:31:50.000 I don't know.

01:31:51.000 What was that?

01:31:53.000 Why do you need hay?

01:31:54.000 He strikes me as a horseshoe kind of guy.

01:31:56.000 He's a car guy.

01:31:57.000 Yeah.

01:31:57.000 He's the opposite of a horseshoe guy.

01:31:59.000 No, that's true.

01:31:59.000 He's got like a million cars.

01:32:00.000 Right, but he's got old ones.

01:32:02.000 Yeah, but old Porsches.

01:32:04.000 That's his main thing though.

01:32:05.000 Porsches is his main thing.

01:32:06.000 Yeah.

01:32:06.000 Porsche 911s.

01:32:07.000 He's got like...

01:32:08.000 Some ungodly number of Porsche 911s.

01:32:11.000 Who's got better cars overall, him or Leno?

01:32:13.000 Leno.

01:32:13.000 Wow, you did not hesitate on that.

01:32:16.000 Yeah, Leno's a gangster.

01:32:17.000 He has a full-time staff that takes care of his cars.

01:32:20.000 They're in a warehouse.

01:32:21.000 Geez.

01:32:22.000 He has an online show.

01:32:23.000 Yeah, he's got some giant place.

01:32:26.000 He also has a show, a web show that he does.

01:32:31.000 Like all based on cars, breaking down cars.

01:32:33.000 Seinfeld has that Cars and Coffee show.

01:32:35.000 I've watched it.

01:32:36.000 He's pretty close.

01:32:37.000 It's a close second.

01:32:38.000 His show is more, I mean, it's a little bit about the car, but more about hanging out with unique individuals.

01:32:43.000 I don't mind that show.

01:32:44.000 No, it's not bad.

01:32:45.000 You think about a traditional media guy from the 90s.

01:32:50.000 I think it's a decent transition.

01:32:51.000 It's definitely better than that marriage ref thing, whatever that was on TV. That was dog shit. 1.00

01:32:55.000 Yeah. 1.00

01:32:56.000 But you can't fix marriages. 0.99

01:32:58.000 Who the fuck told you to fix marriages? 1.00

01:33:00.000 This is how you fix them. 1.00

01:33:01.000 You break them. 0.99

01:33:03.000 You break them and you tell the people to get your shit together and meet somebody else and don't let this happen again. 0.99

01:33:08.000 Don't let it get to the point where you're on TV working out your grievances, sniping at each other in front of America. 0.99

01:33:15.000 But his...

01:33:15.000 Coffee show, comedians in cars or whatever, it kind of has like a podcast vibe to it a little bit.

01:33:20.000 Very much so.

01:33:21.000 It's probably edited a little too much for my taste, but otherwise I feel like you're sort of getting an uncensored version of both individuals.

01:33:28.000 Pretty much, yeah.

01:33:29.000 And it's also a passion project, whereas he doesn't need any money.

01:33:34.000 Exactly.

01:33:34.000 Probably doesn't make much from it.

01:33:36.000 Although they're still getting those Acura ads in there.

01:33:38.000 They are, sure.

01:33:39.000 They're nice and smooth, too.

01:33:41.000 Yeah, they're good ads.

01:33:42.000 He's good at it.

01:33:43.000 He's good at the show.

01:33:45.000 He really loves cars.

01:33:46.000 But that's why it's a passion project.

01:33:48.000 He really is a guy.

01:33:50.000 He was driving a 1973 Porsche 911 RS, which is a very rare car.

01:33:57.000 It's worth a million dollars.

01:33:59.000 Yeah, and he was driving it around with someone, I forget who it was, it was in the car with him, but I think it was the guy who hosts, Seth Meyers, is that his name?

01:34:07.000 Yeah, that guy.

01:34:08.000 I think it was him.

01:34:09.000 One of those, some comedian character, whoever it was.

01:34:11.000 Sure.

01:34:11.000 And, you know, you could tell as he's describing the car.

01:34:15.000 Like, these are Jerry's words, he's a real car nut.

01:34:19.000 There's such a difference between that and someone who is just doing that gig.

01:34:23.000 There's plenty of those guys online that are doing the car gig because they could have been a weathercaster or they could have been...

01:34:31.000 Journalism school.

01:34:31.000 Yeah, not even that.

01:34:33.000 I mean, they could have been a fucking top 40 DJ or something. 0.98

01:34:35.000 But instead, they're reviewing cars. 0.99

01:34:37.000 This is the new automatic transmission.

01:34:42.000 It's a seven-speed dual-clutch setup.

01:34:45.000 There's a difference between that and Matt Farah, who's a friend of mine who has a show called Drive.

01:34:50.000 He's on that and Smoking Tire.

01:34:51.000 Pretty much if you've got a script and a teleprompter, you're doing it wrong.

01:34:54.000 Yeah, and that's the thing about if you can pursue your interests, you'll never work a day in your life. 0.99

01:35:02.000 If you can actually find a job where you're doing what you love, unless it becomes a burden, which also you can fuck up, you can fuck up and the thing that you love can become your, you know, it's like marrying your mistress. 0.98

01:35:15.000 At least you're still doing it your way and fucking up your way. 0.99

01:35:18.000 Yeah. 0.96

01:35:19.000 It's so different than having somebody else tell you what's right and wrong.

01:35:23.000 To experience it yourself, sort of like the bicycle thing, someone can tell you you're going to fall, but you're never going to learn as fast as experiencing the failure and iterating based on it.

01:35:35.000 That's something that I think makes YouTube, for example, so great.

01:35:40.000 Is that the content producer themselves is keeping track of so many different...

01:35:44.000 We're producers, we're content creators, writers, whatever, whatever, wearing all these different hats.

01:35:50.000 So you get to essentially see so many different perspectives on the output, what eventually becomes the video, and that job used to take...

01:35:59.000 That's a super common question I get when I talk to people is, you mean you do all that on your own?

01:36:04.000 All of it?

01:36:05.000 What about the camera guy?

01:36:07.000 What about this guy?

01:36:08.000 What about that guy?

01:36:08.000 Etc.

01:36:10.000 But there is some level of control and creativity and imagination that can come free when you know how to do everything.

01:36:18.000 You know what I mean?

01:36:19.000 You aren't seeing physical barriers everywhere.

01:36:21.000 You're like, I know how to do that.

01:36:23.000 Well, you're also seeing you in an undirected atmosphere.

01:36:28.000 Exactly.

01:36:28.000 It's really you.

01:36:29.000 And you're an interesting guy.

01:36:30.000 You're a passionate guy about all these different things that you're reviewing.

01:36:33.000 So it draws you in.

01:36:35.000 There's no fakeness to it all.

01:36:38.000 There's no very produced layer.

01:36:41.000 In the background.

01:36:42.000 All of us had ideas, you know what I mean?

01:36:44.000 Everyone was directing everyone else, and themselves, and the whole thing.

01:36:49.000 In a more regimented environment, it just sucks the life out of everything.

01:36:55.000 Well, we were talking about that.

01:36:56.000 We had a producer back there that was calling the shots.

01:36:58.000 Yeah, with a clipboard.

01:36:59.000 Meanwhile, it was just five guys laughing hysterically.

01:37:01.000 That's right.

01:37:02.000 And trying to make the best video, too.

01:37:04.000 Everybody's idea was clearly about trying to, like, maybe we could get this shot, or what about that, maybe we could do that, or this.

01:37:10.000 It became like we were ramping it up and escalating it to make it better.

01:37:13.000 And I feel like that's what exposes the traditional media model in the sense that if we're having fun, it's going to come through.

01:37:22.000 Coming back to the social media kind of element, we're these guys' friends.

01:37:26.000 We need to get as close to the experience of having them here as we can for them to get the most out of the video.

01:37:33.000 And every time you put this business person or whoever in between that communication spectrum, all of a sudden there's this filter.

01:37:42.000 And audiences are more sophisticated than ever.

01:37:45.000 And that's why I feel like YouTube is the place, it's the ultimate battleground.

01:37:50.000 Because everybody has equal access to viewership.

01:37:53.000 And so you can come with your big budget, and you can come with your fancy voice, the one you were doing there.

01:37:58.000 The fancy voice!

01:37:59.000 You can come with your million dollars, in fact.

01:38:01.000 A million dollars! 1.00

01:38:02.000 Bring it, bring it, and the organic shit will win. 1.00

01:38:05.000 In fact, a couple of years ago, Google thought, we need more premium content on YouTube. 0.99

01:38:11.000 So they launched this premium content initiative, spent an enormous amount of money, like a hundred million dollars.

01:38:16.000 To convince traditional media people to bring their content to YouTube.

01:38:20.000 Almost everything within that initiative bombed.

01:38:24.000 Wow, because it wasn't passion-based.

01:38:26.000 Because it wasn't passion-based and it wasn't organic to the platform.

01:38:29.000 It was this really weird kind of Frankenstein version of it.

01:38:35.000 I'm really passionate about it.

01:38:38.000 I'm really passionate about people that are web native remaining that way.

01:38:41.000 And a fat paycheck not necessarily changing that.

01:38:45.000 Yeah, I don't think it would change that for you.

01:38:48.000 You really do enjoy it and love it.

01:38:50.000 And the only thing that would change is if it became a burden.

01:38:55.000 You know, if it became, you were beholden to another company.

01:38:58.000 You were beholden to, if you had Sony sponsors unblocked, you know, I mean, imagine if Sony sponsored Unbox Therapy or...

01:39:05.000 Well, dude, I mean, it's not impossible.

01:39:08.000 At all.

01:39:09.000 I mean, on the web, there's this...

01:39:11.000 Advertising is the web.

01:39:13.000 No one wants to talk about that.

01:39:15.000 People want to run Adblock and pretend that it doesn't exist.

01:39:18.000 Every site you love, every video you love, everything important and interesting on the web, or a lot of it, the vast majority of it, is supported by the fact that brands are paying to be in your face.

01:39:30.000 Google exists because they're an advertising company, first and foremost.

01:39:34.000 That's how they keep the doors open.

01:39:35.000 Right.

01:39:35.000 But there's this really weird thing where people, you know, haters, whoever, people want to come on there and pretend that it's actually something else they're participating in.

01:39:45.000 But if it wasn't for advertising and real money finding its way to the web, none of us would be here right now.

01:39:50.000 You need it.

01:39:51.000 You need it to survive, and you need it to invest back in the content. 1.00

01:39:54.000 I'm out here in LA right now shooting fucking arrows. 0.99

01:39:57.000 It's not free. 0.99

01:39:58.000 I get a $10,000 camera back there.

01:40:00.000 It's not free. 0.98

01:40:01.000 If you want to see cool shit, it's going to cost you. 0.98

01:40:03.000 But at least in this environment, you know it's spent on the actual thing and not spent on some woman walking around with a clipboard. 0.99

01:40:12.000 Right.

01:40:12.000 Well, I've been to certain YouTube shows that are super overproduced.

01:40:17.000 Have you ever seen YouTube shows where they do it like a Hollywood show where they have makeup artists and producers and directors?

01:40:24.000 There's a guy that's holding the camera and there's another guy directing it and there's someone who's overviewing the thing.

01:40:29.000 I've seen like six, seven people.

01:40:31.000 I've been on the same sets, man.

01:40:33.000 What is that?

01:40:34.000 That's the blockbuster effect.

01:40:36.000 Those are the traditional people taking the easiest path to secure their position without being imaginative.

01:40:42.000 It's also people that think that you have to do that in order to be legit.

01:40:46.000 You have to have all those roles.

01:40:47.000 That's right.

01:40:48.000 If there's not...

01:40:50.000 Today we had probably five people holding cameras.

01:40:55.000 You know what I mean?

01:40:56.000 Not because it was their job, but because it was exciting to try and get an interesting frame themselves.

01:41:01.000 We wasted everybody on the actual subject matter instead of having somebody putting powder on our faces.

01:41:08.000 And there was also, there wasn't, the voice of reason didn't exist.

01:41:12.000 No.

01:41:12.000 There was no one person that was like saying, look, look, we can't do that.

01:41:16.000 That's too far.

01:41:17.000 We're going to lose our sponsors.

01:41:19.000 Exactly.

01:41:19.000 I think once you've had the real version, once you've had the uncensored version, once you've had you on the podcast, you've had me and my show, it's really hard to ingest us in another format, you know?

01:41:30.000 Yeah.

01:41:31.000 Well, it'd be really hard to recreate that, too.

01:41:35.000 To recreate someone who's really interested in what they're talking about, really passionate about it.

01:41:40.000 I don't think you can recreate it.

01:41:42.000 You're either into it or you're not.

01:41:43.000 You can't fake that.

01:41:44.000 It comes through.

01:41:46.000 You know, that's a big issue in mixed martial arts, too. 0.97

01:41:48.000 In mixed martial arts, there was a bunch of those sort of sports guys that got into mixed martial arts and were doing commentary on it, but really didn't know what the fuck they were talking about. 0.99

01:41:59.000 But they were more sports, and they would say, like, ridiculous shit, and the hardcore fans would go crazy. 0.99

01:42:05.000 They'd go after them. 1.00

01:42:06.000 They're like, you're not really a fan, you Fucking weird faker guy who doesn't even understand what you're talking about. 1.00

01:42:13.000 And it just shone through. 0.99

01:42:15.000 And then there's other guys that do it that they clearly love it.

01:42:18.000 And those are the ones that are usually embraced.

01:42:20.000 For the most part.

01:42:21.000 The only problem from a business perspective is when the guy...

01:42:26.000 If the guy you're employing knows more about the thing than you do, who's really in the power position?

01:42:32.000 Right.

01:42:33.000 You see?

01:42:34.000 There's something really enticing about putting a puppet in.

01:42:38.000 It's true.

01:42:39.000 Yeah, or putting an expert in who will do your bidding.

01:42:43.000 Yeah, exactly.

01:42:45.000 An expert the way you see it.

01:42:47.000 A well-compensated expert that knows how to be a company man.

01:42:50.000 An expert actor. 0.89

01:42:52.000 Yeah, and when it comes to electronics and things, that's when it gets really squirrely because if Sony knows that you've been beholding to LG and they try to lure you from the LG side and then LG finds out that, wow, you fucking went over to Sony, huh? 1.00

01:43:05.000 You goddamn turncoat. 0.99

01:43:07.000 Yeah. 1.00

01:43:08.000 Relationships and the whole fucking thing. 0.99

01:43:10.000 How does that work when you get stuff? 0.99

01:43:13.000 I know Top Gear.

01:43:15.000 You know that show Top Gear from the BBC? I love the show Top Gear.

01:43:17.000 Great show. 0.99

01:43:18.000 Well, they had a problem with doing it in America because they shit on some cars. 0.98

01:43:26.000 I mean, Jeremy Clarkson takes open dumps on some cars. 0.98

01:43:30.000 Yeah, definitely.

01:43:31.000 And Porsches, like, for years and years, until, like, the 997 Turbo was the first Porsche he praised.

01:43:38.000 Right. 1.00

01:43:38.000 He would shit on them, how stupid they were, and they were basically overgrown beetles, and, like, I mean, it would constantly do that. 1.00

01:43:45.000 And because of that, like, a lot of American car companies didn't want to donate their cars to them, and they had a real issue doing that show on American TV. We kind of dipped into that in the last conversation about how when your subject matter comes from a company, like if you want to go shoot a rom-com movie, 0.99

01:44:04.000 the subject matter are the actors that you hire.

01:44:07.000 But in this case, these are our actors.

01:44:10.000 This is what makes the video or breaks the video.

01:44:12.000 I mean, I can sit there and talk about what I've heard all I want, but without it in my hands, I have no interpretation to share with you.

01:44:20.000 So, it's a very big deal maintaining these relationships and making sure that you're going to get your hands on this stuff, and therefore, it is important what people say and how they say it.

01:44:31.000 And so, I was ranting last show on tech journalism, and somebody had a really good point in the YouTube comments about journalism in general.

01:44:40.000 They're like, wait a minute, think about politics, think about commercials on CNN, think about...

01:44:44.000 The agenda of anybody trying to get a message out there, if you can shroud it under the heading of journalism, it's going to get past the filtration system that much easier.

01:44:55.000 See, the best advertising, real advertising, is stuff you don't even know is there.

01:45:01.000 I like what you just said.

01:45:03.000 Product placement.

01:45:04.000 I remember when I first found out about product placement.

01:45:06.000 I think it was on news radio.

01:45:08.000 There's different types of product placement.

01:45:11.000 One, there's free product.

01:45:12.000 They just give you free product, and so you drink their sodas on the set, and you wear their clothes.

01:45:18.000 Nike will give you free sneakers if you're on a television show.

01:45:21.000 Things along those lines.

01:45:22.000 There's that kind.

01:45:24.000 And then there's also...

01:45:25.000 Where you are supposed to be holding up a Coca-Cola while you're in the... 1.00

01:45:30.000 Like, man, we've got to find this fucking killer before he kills again. 1.00

01:45:37.000 It's refreshing. 1.00

01:45:38.000 It's really helped me fight crime.

01:45:40.000 That's like the lo-fi version.

01:45:42.000 That's like the unsophisticated version of it.

01:45:45.000 But that unsophisticated version rears its ugly head pretty often, sometimes offensively.

01:45:51.000 Yeah, on cable TV. And the internet will react.

01:45:54.000 The internet won't put up with that shit, man. 1.00

01:45:55.000 Product placement, you fuckheads. 1.00

01:45:57.000 The internet won't put up with that shit. 1.00

01:45:58.000 And ultimately, I don't think it functions nearly as well. 1.00

01:46:03.000 Here's the thing.

01:46:04.000 I always get pissed off when I'm watching a movie or something and they've completely covered up the logos on everything.

01:46:09.000 Because watching that movie for me is all about the suspension of disbelief.

01:46:12.000 I have to believe that what I'm looking at is potentially possible.

01:46:16.000 Like if it's an Apple laptop but the Apple part is blurred out.

01:46:19.000 Every reality show ever.

01:46:21.000 Is that as bad as when it's a Sony show and everyone's got a Sony...

01:46:26.000 I was watching a movie the other day where everyone had Sony everything.

01:46:30.000 Sony VAIO laptops.

01:46:32.000 The worst right now is music videos.

01:46:33.000 Music videos is no longer a viable business.

01:46:35.000 To invest that much money in a video, all you're going to get is a little bit of ad revenue off YouTube.

01:46:39.000 So they're all supported heavily by product placement.

01:46:43.000 You'll see Beats Audio, you'll see special phones, and like super heavy duty in the frame, you know?

01:46:50.000 But for me, if we can all agree that the audience themselves is becoming more sophisticated, we need to get better at hiding the Easter eggs in our entertainment.

01:46:58.000 Because you're going to fuck up my suspension of disbelief.

01:47:01.000 Yeah, using them so blatantly, like I said with this movie I saw the other day, every time they took a photograph, it was a Sony camera. 1.00

01:47:11.000 What fucking movie was it, goddammit? 0.99

01:47:14.000 Yeah, you need to call this out right now. 1.00

01:47:15.000 Yeah, I'm trying to remember what movie it is.

01:47:17.000 I just saw it.

01:47:19.000 Yeah, well, here's the problem with the blatant call-out.

01:47:22.000 Is that all of a sudden, as a consumer, your guard is up.

01:47:26.000 We are bombarded with brand messages on a daily basis.

01:47:30.000 And so because of it, we build up this force field.

01:47:35.000 I don't remember what the figure is.

01:47:36.000 You're inundated with thousands of brand messages before you even get to work in the morning type thing.

01:47:40.000 Yeah.

01:47:41.000 And so your guard is up.

01:47:42.000 And so it doesn't pass into that other portion, that subconscious portion of your mind that controls your purchasing decisions.

01:47:48.000 So not only are you fucking up my entertainment by not allowing for the suspension of disbelief, but you're also not selling me your product because I saw what you did there.

01:47:57.000 Right. 0.67

01:47:57.000 Yeah, and if I do buy it, like, I'm buying it in spite of what you did. 0.67

01:48:01.000 Because, exactly. 1.00

01:48:02.000 Like, it's so good, I'll buy it anyway, but God, you idiots. 1.00

01:48:05.000 Oh, Deliver Us From Evil. 1.00

01:48:07.000 That's what it was.

01:48:08.000 What's it about? 1.00

01:48:09.000 Oh, it's a silly fucking movie. 1.00

01:48:12.000 It's supposedly, it's an Eric Bana movie. 1.00

01:48:15.000 It's based on, um, the real life instances of a New York City police detective.

01:48:22.000 Who had a serious thing where a guy was possessed. 0.93

01:48:26.000 Like, get the fuck out of here. 1.00

01:48:27.000 It's so ridiculous. 0.99

01:48:28.000 And that had product placement. 0.96

01:48:30.000 Interesting.

01:48:31.000 Really blatantly obvious product placement. 0.93

01:48:33.000 It was pretty silly.

01:48:35.000 Yeah. 0.59

01:48:35.000 Like, so much so, like, every time they used a phone, you got to see the Sony logo clearly in place. 0.59

01:48:41.000 And that's a... 0.99

01:48:42.000 See, brands themselves, the people making those calls, they're the wrong fucking people. 0.99

01:48:47.000 They're the wrong people. 0.98

01:48:48.000 There's some meeting somewhere and they're going, okay, we can have the phone in for three frames or eight frames.

01:48:52.000 It pulls you out of the movie.

01:48:54.000 We'll take eight frames because we want as much of this as we can get.

01:48:57.000 Well, it's not a question of quantity.

01:48:59.000 It's not.

01:49:00.000 You just got to plant the seed, man. 1.00

01:49:02.000 Well, you're teaching them how to be fuckheads. 0.99

01:49:05.000 I don't think you should do that. 0.99

01:49:06.000 But I don't think that's fuckhead at all because my life experience, I don't care about advertising.

01:49:11.000 I personally think good advertising is one of the most sophisticated art forms that exists. 0.92

01:49:15.000 Right.

01:49:16.000 I have enormous respect for good advertising.

01:49:18.000 The problem with advertising is context.

01:49:22.000 For example, women are going to read Vogue magazine, right?

01:49:26.000 Right.

01:49:26.000 Vogue magazine is as much about the people they choose to let advertise in there as it is about anything they write on their own.

01:49:32.000 It's all about context.

01:49:34.000 The experience of picking it up, going through the pages, finding things that are attractive, what's pulling you in.

01:49:39.000 And knowing that for three or four dollars, you are now You are now completely consumed in the culture of all this really expensive stuff and these really expensive brands, and it's all connected.

01:49:54.000 See, their narrative, the narrative on Vogue magazine is not about what they're putting into it.

01:49:59.000 It's about who else is there, who's at the party.

01:50:02.000 Gucci's there, Louis Vuitton is there, etc.

01:50:05.000 It's about building that entire thing up.

01:50:07.000 And for the male perspective, DuPont Registry, even better example. 0.56

01:50:11.000 Perfect.

01:50:11.000 DuPont Registry is an ad book.

01:50:13.000 That's right.

01:50:13.000 You're buying an ad book.

01:50:15.000 Everything in that magazine is an advertisement.

01:50:18.000 And we like it.

01:50:18.000 Everything, and we love it.

01:50:19.000 And it's there at every fucking newsstand. 0.97

01:50:22.000 You see a DuPont Registry, and it's got some new car on that costs way too much fucking money for 99.999% of the people that ever buy that magazine to afford. 0.99

01:50:32.000 That's right. 0.80

01:50:32.000 Even more than that. 0.80

01:50:33.000 Bugatti Veyron, a million five.

01:50:36.000 And it's on the cover.

01:50:37.000 And you're like, what?

01:50:38.000 Who's this magazine for? 0.99

01:50:40.000 It's an ad for a car that costs more than most people's fucking houses. 0.99

01:50:43.000 What else is the Rob Report? 1.00

01:50:45.000 Yes, that's another one.

01:50:46.000 Oh, the Rob Report is everything, though. 0.99

01:50:47.000 It's like yachts and planes and vacation homes in Hawaii and all this crazy shit. 0.99

01:50:53.000 But that's the thing. 0.97

01:50:55.000 Ultimately, people want to be told what to get.

01:50:58.000 We don't have the time.

01:51:00.000 It's the reason that channels like mine exist.

01:51:04.000 The product sphere is so huge now that keeping tabs on all of it is very difficult to do and in some ways we're reverting back to the informational type of advertising that existed in previous times.

01:51:18.000 You break the show and the guy comes out and he goes, I got the new Colgate toothpaste and the host of the show is actually showing you what it is and what it does.

01:51:28.000 Advertising has moved so far in the abstract direction, right? 0.98

01:51:31.000 Where it's like, you're advertising for beer, but everyone's partying all the fucking time. 0.96

01:51:35.000 It's like, what am I buying? 0.99

01:51:36.000 I'm buying a party.

01:51:37.000 I'm buying a party in a bottle, right?

01:51:39.000 I'm buying it.

01:51:39.000 I'm hanging out with these guys, Lou.

01:51:40.000 That's their dream come true.

01:51:42.000 The problem is beer is not representative of the massive sphere that we have to purchase within. 0.99

01:51:47.000 We need to buy complicated shit, too. 0.99

01:51:49.000 Right. 1.00

01:51:49.000 And you can't just tell me my life's better because I have it. 1.00

01:51:52.000 I need evidence, man.

01:51:54.000 That's the place where you come in.

01:51:56.000 And then Marcus.

01:51:59.000 Anybody who...

01:52:00.000 That's how you say his name?

01:52:01.000 Marquez?

01:52:01.000 Marquez.

01:52:02.000 I say Marquez.

01:52:03.000 He doesn't care if he's Marcus or Marquez.

01:52:06.000 Or if we want to shout out his channel, it's MKBHD. Awesome reviews.

01:52:10.000 Yeah.

01:52:11.000 Awesome reviews.

01:52:11.000 But the kind of in-depth coverage of electronics just did not exist.

01:52:17.000 Even on the screensavers.

01:52:19.000 They just couldn't.

01:52:21.000 There's no way you can.

01:52:22.000 No one has that time.

01:52:24.000 And it highlights the issues that people have with traditional media.

01:52:28.000 It highlights the issues that people have with Having a very specific time where you have to tune into something.

01:52:52.000 But it's not targeted at all.

01:52:53.000 Right.

01:52:53.000 You're not reaching anybody specifically.

01:52:56.000 I mean, maybe more dudes are watching it than women. 1.00

01:52:58.000 Though I was amazed at the female figures.

01:53:00.000 There's a lot of women watching it too. 1.00

01:53:02.000 Everyone in the house is watching it.

01:53:03.000 But ultimately, part of it is the shotgun approach. 0.99

01:53:08.000 Part of it is just getting the name of your goddamn thing to as many people as possible. 0.96

01:53:12.000 But I think real decision-making happens at a much deeper level. 0.98

01:53:17.000 Personally, that's my feeling.

01:53:18.000 So, awareness is point A, but knowledge is the next step.

01:53:25.000 So, fine, make your introduction at the Super Bowl, but that's not enough.

01:53:30.000 You can't stop there.

01:53:31.000 Yeah, and I think that also the kind of advertising...

01:53:35.000 Like, the difference between advertising and informative...

01:53:40.000 Entertainment, which is essentially what you're doing.

01:53:42.000 When you're doing your things...

01:53:44.000 What I'm doing, yeah, but brands are trying to do what I do now.

01:53:47.000 Samsung will do their own unboxing videos.

01:53:50.000 Really?

01:53:51.000 Hell yes.

01:53:52.000 And who does it for them?

01:53:54.000 Some random employee. 1.00

01:53:56.000 Fucking scrubs. 1.00

01:53:57.000 Fuck you. 1.00

01:53:58.000 No, seriously. 1.00

01:53:59.000 So it's not someone who's passionate.

01:54:01.000 If you want a major mind blow, look one up later.

01:54:04.000 Look up the, I believe it was the S5 or the Note 3. A Korean girl did it for them. 1.00

01:54:10.000 Yeah, not good.

01:54:11.000 Not a good job.

01:54:12.000 It's the whole thing.

01:54:13.000 Fluff piece.

01:54:14.000 The whole thing feels so bizarre.

01:54:17.000 Again, you're hitting that force field.

01:54:20.000 You're hitting that sensor.

01:54:21.000 People are alerted.

01:54:24.000 That's what I love about it.

01:54:26.000 I love that sophisticated advertising...

01:54:30.000 I don't even know if it's just advertising, but sophisticated content drives a more sophisticated viewer.

01:54:35.000 I love that.

01:54:37.000 That all these people out there that experience my content now are going to hold everything else up to that standard.

01:54:43.000 You see?

01:54:44.000 Yeah.

01:54:44.000 So you are literally pushing the entire marketplace by not fitting within a particular paradigm.

01:54:50.000 That's so interesting, man.

01:54:52.000 And it's also kind of redefining how we view the information that we get on each product.

01:54:59.000 Like it used to be the only information that you got about a new Chevy truck was either reading about it in a magazine because you're so intrigued that you pick up a Chevy truck magazine.

01:55:08.000 Or you'd get an ad.

01:55:09.000 You'd see an ad for a Chevy truck.

01:55:11.000 Now, you go online and you, Chevy truck review.

01:55:16.000 Everyone does.

01:55:17.000 And there's so many reviews.

01:55:19.000 I've been looking at a new SUV. My lease is up on my SUV. I'm thinking about something else to get or a truck or whatever.

01:55:26.000 And I'm reading all these different reviews and you get lost, man.

01:55:30.000 It's almost an overload.

01:55:32.000 Because you're like, look up the Toyota Land Cruiser.

01:55:34.000 Okay, the Land Cruiser.

01:55:35.000 You binge.

01:55:35.000 You binge on it.

01:55:36.000 You binge on it.

01:55:37.000 How much time did you spend?

01:55:38.000 Oh, lots of hours.

01:55:39.000 How much time will you put into this purchase?

01:55:41.000 Quite a bit.

01:55:42.000 More than anything else because it's the family vehicle. 0.91

01:55:45.000 So I want to make sure they're safe and they're big and they can carry all our shit if we're going anywhere. 0.93

01:55:51.000 Seats fold in a million different ways. 0.99

01:55:53.000 That's big.

01:55:54.000 You know, entertainment things.

01:55:55.000 I have a four-year-old and a six-year-old.

01:55:57.000 They get their little party on in the back seat and everything's groovy.

01:56:01.000 iPhone connection.

01:56:02.000 Gotta look at those.

01:56:03.000 Everybody has that.

01:56:04.000 The new one.

01:56:06.000 What's the thing called that's...

01:56:07.000 CarPlay?

01:56:08.000 CarPlay.

01:56:08.000 What's that?

01:56:11.000 Well, we sort of had that conversation about Google. 0.51

01:56:13.000 They're doing their own version, but Apple has their in-car software, and they have a few automakers they've aligned with to put essentially an iPhone experience in your dash, so you no longer have that dumb unit.

01:56:25.000 You know what they're doing also for a lot of back seats?

01:56:28.000 They have this thing where you lock in an iPad.

01:56:32.000 Oh, right. 1.00

01:56:32.000 Just fuck it. 1.00

01:56:33.000 Just paste it right in there. 1.00

01:56:34.000 The kids watch their iPad and they also have games that they can play on it.

01:56:38.000 Of course.

01:56:38.000 And they also have their own individual ear jack.

01:56:41.000 Oh, definitely.

01:56:42.000 That's awesome.

01:56:42.000 Or they can go Bluetooth within the device.

01:56:45.000 So they have wireless headphones. 0.99

01:56:47.000 You know, mommy and daddy don't have to listen to the fucking Frozen for the hundredth time. 0.99

01:56:52.000 That's the thing about kids, man. 0.99

01:56:54.000 It's cute.

01:56:54.000 It's adorable.

01:56:55.000 But once they love something, they just want to watch it over and over and over and over and over.

01:57:01.000 I went through Tangled.

01:57:02.000 I went through a period of watching Tangled.

01:57:04.000 I probably saw it a hundred times.

01:57:07.000 Mine don't do that yet.

01:57:08.000 No?

01:57:09.000 No.

01:57:09.000 Mine are American.

01:57:10.000 They're different than yours.

01:57:12.000 My kids are different.

01:57:12.000 They have different DNA. No, they're not.

01:57:14.000 You want to know, mine, my two-year-old especially, you've got to remember, they've had all the technology, all the video games since day one.

01:57:23.000 So no Waldorf school for your kids? 1.00

01:57:25.000 Fuck no. 1.00

01:57:26.000 Do you know about Waldorf school? 1.00

01:57:27.000 They make you play with wooden toys.

01:57:28.000 I had a friend who went there, yeah.

01:57:29.000 No electronics.

01:57:30.000 Yeah, no, none of that.

01:57:32.000 They make nice kids.

01:57:33.000 Well, that's subjective.

01:57:35.000 Nice is a subjective word.

01:57:37.000 Right, I agree.

01:57:39.000 But no, listen, I'm immersed in it.

01:57:41.000 I want to connect with them.

01:57:43.000 How am I... In fact, Will's been in a bunch of my videos, my four-year-old, lately, which is amazing because half of this shit, he sees it come in the house, you know, and he doesn't get to participate in that part of it. 0.95

01:57:56.000 So I think, in that sense, I have the coolest job. 0.99

01:57:58.000 I get to do shit with him. 0.98

01:58:01.000 And every time it's him driving it, not me. 0.99

01:58:04.000 So for the audience, it's like you're exploiting him or whatever.

01:58:06.000 This is him nagging me weeks on end.

01:58:08.000 Let's make another video.

01:58:09.000 Four years old.

01:58:10.000 He likes it.

01:58:10.000 He loves it.

01:58:11.000 That's funny.

01:58:12.000 He loves it.

01:58:12.000 But they're so into this world that, like YouTube, for example, they give them an iPad.

01:58:19.000 They know how to navigate YouTube. 0.98

01:58:21.000 The craziest part, and I've talked about this before as well, is the consumption thing that I'm in, the product world, the tech world, it exists for different spectrums too, like makeup and beauty and kids shit. 0.99

01:58:34.000 They research their toys, man. 0.98

01:58:36.000 They research the stuff they want.

01:58:38.000 Yeah.

01:58:38.000 So they're watching Play-Doh sets.

01:58:40.000 They're watching car sets.

01:58:42.000 They're watching Lego.

01:58:44.000 Lego, man.

01:58:45.000 So they're getting started even earlier than me.

01:58:48.000 Not only that, those toys get reviewed now.

01:58:50.000 That's right.

01:58:51.000 With a star rating system.

01:58:53.000 That's right.

01:58:53.000 Like if you go to Amazon and you look up children's toys, you'll see a rating system and comments that the parents and The children will even tell the parents what they like or don't like about a toy, and the parents talk about the build quality.

01:59:06.000 That's right.

01:59:07.000 Which you used to have to read consumer reports or find out about.

01:59:11.000 Oh, right.

01:59:11.000 If it was even safe or there was dangerous toys that broke and stabbed you.

01:59:16.000 Oh, the high chairs. 0.99

01:59:19.000 Recall a fucking high chair because people are falling over or whatever. 1.00

01:59:22.000 Now all that shit's out in the open. 1.00

01:59:24.000 It's amazing. 1.00

01:59:25.000 See, but here's the thing. 0.99

01:59:26.000 If the blockbuster guys are on one end of the spectrum, poor fucking blockbuster guys. 0.99

01:59:31.000 I keep on calling them out. 0.99

01:59:33.000 They still exist.

01:59:34.000 Those are real guys.

01:59:35.000 They're listening right now.

01:59:36.000 Probably not. 1.00

01:59:36.000 Poor bastards. 1.00

01:59:37.000 Anyway, if the blockbuster guys are on one end of the spectrum and my kids are on the other, because I'm already completely sensitized to the traditional media messaging, like it's not going to fucking work on me. 1.00

01:59:49.000 It sure as fuck isn't going to work on them. 0.98

01:59:51.000 Yeah. 0.98

01:59:52.000 They know how to get around it.

01:59:53.000 Not only that, they're from the jump.

01:59:55.000 How old are you?

01:59:56.000 29. I'm 46, so obviously I dealt with a lot of years where there was no influence whatsoever by the common person with social media and the ability to spread information.

02:00:08.000 A guy like you didn't exist when I was young.

02:00:10.000 My job didn't exist when I was in high school. 0.79

02:00:13.000 My guidance counselor couldn't have told me what the fuck I was going to be doing because YouTube wasn't even a thing.

02:00:18.000 He probably wouldn't have told you to do it anyway. 0.87

02:00:19.000 Even today, what guidance counselor is going to tell you, hey man, you should make some YouTube videos.

02:00:25.000 I get that question more than anything else from young people.

02:00:27.000 How do I do what you do?

02:00:28.000 It's the number one question.

02:00:29.000 Just start doing it, right?

02:00:30.000 That's it. 0.96

02:00:31.000 I mean, those people that are asking that question, you guys are knuckleheads. 0.96

02:00:35.000 Stop with the questions. 0.81

02:00:36.000 Just go do something.

02:00:37.000 That's the problem with people. 1.00

02:00:39.000 They like to talk about shit so much they don't actually do shit. 1.00

02:00:42.000 I've been reading Stephen King's book on writing, which is a great book. 1.00

02:00:46.000 I was reading it this weekend.

02:00:47.000 And, um...

02:00:58.000 Mm-hmm.

02:01:06.000 Definitely.

02:01:07.000 No, I mean, I completely feel that way.

02:01:09.000 In fact, in my studio, I tried to create it in such a fashion where the friction between me starting something and not starting something is at the lowest level possible.

02:01:17.000 You've done the same thing here, obviously.

02:01:19.000 I mean, Jesus, you just sit down and go.

02:01:22.000 And that's the key because human beings, we will naturally find ways out of doing what we know we're supposed to be doing.

02:01:29.000 But this is easy to do.

02:01:30.000 Out of all the things that I do that require me to do it, whether it's writing being the most difficult, stand-up being the least difficult, this is the easiest.

02:01:39.000 Stand-up being the least difficult?

02:01:40.000 To get me to do?

02:01:42.000 Oh, okay.

02:01:42.000 I love doing stand-up.

02:01:43.000 It's really fun.

02:01:45.000 It's probably the most difficult to get right.

02:01:49.000 This is probably the easiest out of all the things that I do to get and write.

02:01:53.000 I don't know.

02:01:53.000 Out of all the things that I do?

02:01:55.000 No, no, no.

02:01:55.000 It might be to you, but I mean to the average person, I think this format requires a certain openness about yourself because to do a set, are you revealing as much about yourself in a comedy set as you are in a three-hour conversation?

02:02:14.000 You definitely reveal more in a three-hour conversation, I would think.

02:02:16.000 I would think so, too.

02:02:18.000 Especially when you do 500 of them.

02:02:20.000 That's what I'm saying.

02:02:22.000 People kind of get a sense. 0.98

02:02:23.000 And a lot of people I know, the barrier that's holding them back in the first place is insecurity about who they are or what they have to share or whether or not anyone gives a fuck. 0.80

02:02:31.000 Well, that's a much tougher place to put them in this seat where they're expected to show who they are for three hours instead of mastering this really perfect little box, this little thing that represents them. 0.96

02:02:44.000 Right.

02:02:45.000 Like, I think most of my videos are three to five minutes long.

02:02:50.000 And I think a person could listen to this podcast right here and know more about me than if they watched 500 of them.

02:02:55.000 Oh, most certainly.

02:02:56.000 What's the longest you've ever done a video for?

02:02:58.000 Is there anything that's like really complex that warrants much longer?

02:03:02.000 You know, you can get up into like 10, 15 maybe.

02:03:05.000 15?

02:03:06.000 Like what would be 15?

02:03:06.000 Like a new phone or something like really complicated?

02:03:09.000 Some kind of comparison, like something versus something else.

02:03:12.000 But you don't limit yourself.

02:03:16.000 Listen, you have to be smart in anything that you do if you're investing a lot of time in it.

02:03:22.000 And so there is definitely a retention issue.

02:03:26.000 If we're willing to identify the fact that consumption habits are changing and the web is the driving force behind that, then we also need to be cognizant of the fact that we need to fit within certain boundaries.

02:03:38.000 Even though those boundaries are loose and no one's going to fucking tell you one way or the other...

02:03:42.000 A lot of the conversations I have in brainstorming that I do is about hyper-focusing and iterating and finding better ways of reaching people. 0.85

02:03:49.000 And we just, I think a lot of us, I'm speaking I guess for the community as a whole, have figured out that three to five minutes is just what makes sense.

02:03:58.000 Three to five minutes is a song length as well.

02:04:01.000 Yeah, it's really weird that it lines up that way.

02:04:04.000 Three minutes is what they say, right?

02:04:06.000 For songs?

02:04:07.000 Yeah, for sure.

02:04:09.000 Something weird, we don't have YouTube up there right now, but if you look at the YouTube interface, a lot of thought goes into the way things are laid out.

02:04:19.000 People freak out whenever anything changes. 0.74

02:04:21.000 Why the fuck is that there? 1.00

02:04:23.000 Google's stupid. 1.00

02:04:24.000 People love saying shit like that. 1.00

02:04:25.000 Yeah, YouTube does a pretty decent job of setting up, like if you click on one of those videos, Brian, like one of your videos, you would look on the right. 0.99

02:04:33.000 And you get suggested stuff. 0.99

02:04:35.000 That's what sends you down those fucking rabbit holes, man. 1.00

02:04:39.000 That's where shit gets weird. 1.00

02:04:40.000 So here's the thing about this frame right now that we're looking at. 0.99

02:04:44.000 At what point does this video become less enticing than the juicy shit on the right? 0.96

02:04:49.000 Right. 0.99

02:04:50.000 See, he full-screened it, so he kind of killed it.

02:04:52.000 Well, full-screening it definitely does.

02:04:54.000 Full-screening it does, right?

02:04:56.000 But why is YouTube not by default a full-screen interface?

02:04:59.000 Well, because they're about view times as a whole.

02:05:04.000 Did we talk about this last time?

02:05:06.000 Did we?

02:05:07.000 I don't remember.

02:05:08.000 But that totally makes sense, the way they're designed.

02:05:10.000 I think it's the perfect design. 0.99

02:05:12.000 Also the comments, as inane and retarded and fucking aggravating as they can be, they engage people and get people to spend more time. 0.99

02:05:22.000 There's some folks that just do not have an outlet. 0.99

02:05:25.000 And I think that's sometimes reflected in the anger and vitriol that you see exhibited on a YouTube page.

02:05:33.000 It's not even representative, oftentimes, of what they're actually reviewing.

02:05:37.000 It's a reflection of their own life.

02:05:38.000 Is that people don't feel like they're heard.

02:05:41.000 They don't feel like they matter.

02:05:42.000 They don't feel like they have a voice.

02:05:44.000 And then finally, when they do have a voice, like... 0.99

02:05:46.000 What they're saying is, no one wants to fuck me. 1.00

02:05:49.000 My boss is an asshole. 1.00

02:05:51.000 I picked a shitty career. 1.00

02:05:53.000 I don't like where I live. 0.97

02:05:56.000 I sort of feel like...

02:05:57.000 People within those communities don't get enough recognition, though.

02:06:02.000 Which communities?

02:06:05.000 Let's say my best viewers.

02:06:06.000 Let's say your best viewers.

02:06:07.000 Anyone's.

02:06:09.000 They're all the same to me, Lewis. 1.00

02:06:10.000 Get the fuck out of my face right now. 0.99

02:06:11.000 They're all awesome people. 0.99

02:06:12.000 Get out of my face right now. 0.88

02:06:13.000 How dare you? 1.00

02:06:14.000 Listen, there are people who are fucking Joe Rogan diehards. 0.99

02:06:18.000 Those people matter more to you than the hundred thousand others that... 0.99

02:06:25.000 Our fair weather type viewers.

02:06:28.000 They're evangelists for you. 0.99

02:06:29.000 They're out there saying to their buddies, you fucking hear the podcast? 0.98

02:06:32.000 Go check out the podcast. 0.98

02:06:33.000 You need to hear this podcast.

02:06:35.000 Check out this guest he had on, so on and so forth.

02:06:37.000 Don't tell them they're important.

02:06:38.000 Then they're going to want more attention.

02:06:40.000 No, no, no.

02:06:40.000 What are you doing?

02:06:41.000 You're fucking up everything. 0.98

02:06:42.000 There's a way this can work. 0.99

02:06:44.000 There's a way that it can work.

02:06:45.000 Yeah, mushrooms.

02:06:47.000 Everybody's got to get on mushrooms together at the same time.

02:06:49.000 No, no, no.

02:06:49.000 Here's how it works.

02:06:50.000 We need to find a way to reward the most important in our own communities.

02:06:57.000 Okay, because here's why.

02:06:59.000 It's not fair that they're out there as evangelists for our brands, and yet they get nothing out of it.

02:07:04.000 What are you talking about?

02:07:05.000 They get the entertainment out of it.

02:07:07.000 That's the whole exchange.

02:07:08.000 That's fine.

02:07:09.000 If you give them something other than the entertainment, then it changes and morphs.

02:07:12.000 That's fine. 0.78

02:07:13.000 They get the entertainment out of it, but so does somebody else who shuts the fuck up immediately after they watch it. 0.82

02:07:17.000 The part they're doing on their own time is not about the entertainment anymore. 0.68

02:07:21.000 Right, but don't you do that as well?

02:07:23.000 And don't I do that as well?

02:07:24.000 Do what?

02:07:25.000 But you talk about things that you enjoy.

02:07:27.000 And the benefit of that is that you support the things that you enjoy.

02:07:30.000 Like Game of Thrones, for instance.

02:07:32.000 Yeah.

02:07:32.000 I'm a big evangelist of Game of Thrones.

02:07:34.000 Right.

02:07:34.000 I can't stop talking.

02:07:35.000 They've never paid me.

02:07:37.000 No, no, no.

02:07:37.000 They wouldn't.

02:07:38.000 Did I say pay?

02:07:39.000 What do you mean by reward?

02:07:40.000 There are ways to recognize without necessarily paying somebody.

02:07:45.000 Let's put it this way.

02:07:46.000 Who's your most engaged Twitter follower?

02:07:48.000 Who do you talk to more than anyone else?

02:07:50.000 I don't think I have a one.

02:07:52.000 You probably do.

02:07:53.000 But I don't have one that I talk to more than anyone.

02:07:55.000 We don't have an accurate way of figuring out.

02:07:58.000 You know what would be interesting to me?

02:07:59.000 To know who has tweeted at Joe Rogan more than any other user. 0.95

02:08:03.000 You're going to attract a psycho. 1.00

02:08:06.000 No! 0.98

02:08:07.000 Lewis, it's me!

02:08:08.000 I am the one!

02:08:09.000 I am Highlander!

02:08:11.000 No! 0.89

02:08:12.000 You're essentially sending out a bat signal to crazy people.

02:08:15.000 No! 0.99

02:08:15.000 That's who you are. 0.99

02:08:16.000 No, no, no, I'm not. 0.99

02:08:16.000 Calling all crazy people. 0.99

02:08:18.000 No, I'm not.

02:08:18.000 Because in the real world, stuff like this has existed for the longest time.

02:08:22.000 Take, for example, a forum.

02:08:23.000 A forum's not in the real world, but it's an older platform.

02:08:27.000 In a forum...

02:08:28.000 Game of Thrones sent me a box.

02:08:30.000 See, that counts. 0.99

02:08:32.000 That fucking counts, by the way. 0.99

02:08:33.000 That's true. 0.99

02:08:34.000 Well, they did that after I talked about them forever. 0.99

02:08:37.000 That fucking counts. 0.98

02:08:38.000 They didn't just send it just to me either, by the way. 0.99

02:08:40.000 Okay.

02:08:41.000 No, no, I know.

02:08:42.000 But, like, what are you talking about?

02:08:43.000 Like, in what way would you reward them?

02:08:46.000 So...

02:08:46.000 What do you got planned?

02:08:47.000 In the old days on a forum...

02:08:49.000 A forum on the old days?

02:08:51.000 What old days?

02:08:52.000 Mine's been around since 1998. I thought I had the oldest forum on the net.

02:08:56.000 Or it's one of the oldest.

02:08:57.000 Forums to me, when I get in a forum, I feel like I'm in the old internet.

02:09:01.000 And the reason is because social media to me has sort of absorbed some of what forums used to be for.

02:09:09.000 Mm-hmm.

02:09:10.000 Socializing.

02:09:11.000 Right.

02:09:11.000 Right?

02:09:11.000 So I kind of look at social networks as like forum 2.0 or whatever.

02:09:15.000 Right.

02:09:15.000 But anyway, forums still exist, and that's cool.

02:09:19.000 But on a forum, the people who participate like crazy in some forums, they have like five stars or something.

02:09:26.000 Right.

02:09:26.000 Or they're- They're reps.

02:09:28.000 A contributor, a rep, a moderator.

02:09:29.000 Mm-hmm.

02:09:31.000 Like, moderators take lots of pride in being moderators, even though they're not getting paid to be moderators. 0.72

02:09:37.000 Now, granted, you can have circumstances where things get fucking creepy and weird.

02:09:42.000 That's going to happen. 0.88

02:09:43.000 That's inevitably going to happen.

02:09:45.000 But for each one of them, there's a hundred cool people who want to participate in your community and just get a little bit of recognition for that participation.

02:09:52.000 Like, I really want to know who has tweeted at Unbox Therapy more than anyone else.

02:09:57.000 I want to know who that person is.

02:09:59.000 Not because I want to stalk them, but because I want to find a way to...

02:10:04.000 Thank them for stalking you.

02:10:07.000 See, you're taking the totally negative approach on this.

02:10:10.000 I can't help it.

02:10:11.000 It's right there.

02:10:12.000 Be optimistic.

02:10:13.000 Normally, you're the optimistic one, right?

02:10:15.000 On the podcast.

02:10:16.000 And the person in this seat is the pessimistic one.

02:10:18.000 Not necessarily.

02:10:19.000 But I think that I agree in...

02:10:23.000 In form of what you're saying.

02:10:25.000 But I think that the beauty and the purity of the relationship between someone who likes your show and someone who comments on your show, someone who enjoys your show, is that your show gets more recognition, more hits, and it continues to grow.

02:10:41.000 And they get better content because of it.

02:10:43.000 And they enjoy it.

02:10:43.000 They enjoy it.

02:10:44.000 It makes their life interesting.

02:10:46.000 I try as much as possible.

02:10:49.000 If you look at my Twitter, one of the things that is about my Twitter that's important to me is anything that I find that's interesting online, I share.

02:10:58.000 Right.

02:10:58.000 So not everything because it would be a constant stream.

02:11:03.000 I put that up. 0.99

02:11:03.000 I'm just fucking around. 0.99

02:11:04.000 How dare you? 0.99

02:11:05.000 But it would be a constant stream of videos and content.

02:11:10.000 I can't do everything.

02:11:12.000 But things that I think are fascinating or important, like I put up something from Science Magazine about widespread contamination of the marine environment by microplastics, which I think is really sad.

02:11:27.000 Of course, yeah.

02:11:28.000 You know, reversible but needs to be addressed part of our society and the use of plastics and our relationship with the oceans.

02:11:36.000 Things along those lines.

02:11:37.000 Sexy photos on Facebook may cause women to be seen as less competent. 1.00

02:11:41.000 That's from the Science World Report.

02:11:43.000 That's another thing that I tweeted.

02:11:44.000 I believe that.

02:11:45.000 Fascinating, right?

02:11:46.000 Interesting.

02:11:47.000 Definitely.

02:11:47.000 I put a lot of that online.

02:11:49.000 So I feel like that is...

02:11:50.000 You're adding value for people.

02:11:52.000 Yeah.

02:11:52.000 Definitely.

02:11:52.000 I completely agree.

02:11:53.000 It gives them an incentive also, selfishly, to tweet me these interesting things so that I retweet them.

02:11:59.000 Because I do that all the time too.

02:12:01.000 10 followers.

02:12:02.000 Yeah, a lot of followers.

02:12:03.000 And recognition.

02:12:04.000 And people like to be engaged.

02:12:06.000 That's a perfect example.

02:12:07.000 I mean, that's part of the reason that I love Twitter.

02:12:09.000 Yeah.

02:12:10.000 Is that...

02:12:11.000 They know you see them.

02:12:13.000 But see, in YouTube comments, I mean, you can reply.

02:12:16.000 It's impossible to reply to everyone.

02:12:18.000 But on Twitter, you see one guy gets retweeted.

02:12:21.000 You think, well, I could get retweeted at some point later.

02:12:23.000 Something that's been a big conversation lately is the favorite button.

02:12:27.000 Are you a fan of the favorite button?

02:12:29.000 No.

02:12:30.000 It doesn't make any sense to me.

02:12:32.000 Well, it doesn't make a lot of sense to a lot of people.

02:12:34.000 People use it for different reasons.

02:12:36.000 Some people use it to save tweets.

02:12:37.000 Yeah.

02:12:37.000 But that's not the way I use it at all.

02:12:40.000 I could care less about saving tweets most of the time.

02:12:42.000 I could use it that way, but the majority of how I use it is as a recognition piece.

02:12:46.000 So, you're cool. 0.96

02:12:48.000 You sent me some cool shit. 0.97

02:12:49.000 I can't retweet it right now, but I see you. 0.96

02:12:51.000 But why can't you retweet it?

02:12:53.000 It's just as easy to press retweet as it is to press favorite.

02:12:56.000 No, because ultimately you need to curate your feed. 1.00

02:12:58.000 If you retweet everything everyone sends you, you're fucked. 0.86

02:13:01.000 Right, but if you see someone's feed and favorites come up... 0.99

02:13:05.000 No, no, so what I mean...

02:13:06.000 No, favorites...

02:13:07.000 Well, favorites do come up, but it's kind of...

02:13:09.000 You have to go there to get it.

02:13:11.000 Right.

02:13:11.000 Meaning, if you favorite something, it's not going to go on your feed.

02:13:14.000 Right.

02:13:14.000 So, favorites are a little tougher to get your hands on.

02:13:17.000 Oh, I see what you're saying.

02:13:18.000 So, you're letting someone know that you see them, you give them a response by favoriting their tweet, but you don't put it on your feed, so they know that you see them.

02:13:28.000 That makes sense.

02:13:29.000 Actually, that's the best...

02:13:30.000 Use of it that I've ever heard.

02:13:32.000 I do it as a bookmark.

02:13:33.000 That's what it was intended for.

02:13:36.000 Yeah, that's how I've used it.

02:13:37.000 It's intended as a bookmark, and there's this growing group of people.

02:13:40.000 I don't know how many, but when I talk about it on Twitter, a lot of people said they're doing the same thing.

02:13:45.000 It's a movement to try and generate, essentially, a like button on Twitter where it doesn't exist.

02:13:51.000 Okay, so the favorite becomes a like button.

02:13:53.000 Sort of.

02:13:53.000 I like that.

02:13:54.000 I like that because I can actually use that way more because the way I use it now, I just...

02:13:59.000 I just don't, I can't, there's no way I can retweet everything that comes my way.

02:14:03.000 Or even see everything that comes your way.

02:14:05.000 No, it's not possible.

02:14:06.000 But if you're sitting on Twitter and somebody takes the effort to, like they thought of you, they saw this cool thing, they thought of you, you hit the star button, and it's like, there's an exchange there.

02:14:17.000 Yeah.

02:14:18.000 There's some recognition, it's not a dollar value, but that's the kind of stuff I'm talking about.

02:14:22.000 I'm talking about nurturing a community.

02:14:25.000 That makes sense.

02:14:26.000 That totally makes sense.

02:14:27.000 I think nurturing a community also comes from being engaged, from reading your comments and maybe commenting on them in another podcast or another videocast, whatever you like to call it, or Twitter, engaging with people as much as possible,

02:14:44.000 answering questions as much as possible.

02:14:46.000 But with me, there's a certain balance of engaging and still getting work done.

02:14:52.000 Like, my...

02:14:54.000 My thing is all about producing content.

02:14:56.000 Yeah.

02:15:10.000 And probably my conversations that I have on podcasts will suffer.

02:15:14.000 I need to think about ideas by myself as well as have them in a conversation with people. 0.94

02:15:20.000 And then there's also the researching of shit, the reading of articles, the watching of documentaries, the reading of magazines or books. 0.91

02:15:28.000 The amount of time that's left over to just engage with people online is pretty minimal. 0.95

02:15:33.000 And if you change the balance in any way, all the content that you put out suffers.

02:15:38.000 Right.

02:15:38.000 And I think it's easy to forget that the content in and of itself is a communication.

02:15:43.000 Yes.

02:15:44.000 It's similar to what I said before about the Best Buy thing, how essentially we took a traditional model of this guy in his Best Buy store and we said, this is much more dynamic and it's much more streamlined to take one guy who really knows and give that to everyone.

02:15:57.000 Well, video is this way of having one message suitable or sent to hundreds, thousands, millions of people.

02:16:04.000 Where as a personalized tweet, I'm sorry, if you were to sit there all day and answer every tweet you ever got, you'd never make another thing in your life.

02:16:12.000 Exactly. 0.99

02:16:13.000 And ultimately the reason people care about you in the first place is because of all the cool shit you made. 0.98

02:16:17.000 Yeah, there's a balance. 0.98

02:16:18.000 Yeah.

02:16:18.000 There's a balance.

02:16:19.000 And it may be, who knows, maybe it's like a weekly ask me anything sort of a thing like they do on Reddit.

02:16:24.000 Like I've done a couple of those Reddit ones.

02:16:25.000 Oh yeah, definitely.

02:16:26.000 Some of the guys that we had with us are big proponents of Ask Me videos as well.

02:16:30.000 And you get thousands of questions in on Twitter and you pick a few and address them.

02:16:35.000 It's huge.

02:16:36.000 Yeah, and I think that might be a better way to do it even because writing things...

02:16:40.000 One of the issues that I have with blog entries, and I do enjoy reading people's blogs, but one of the issues that I have is that if you give someone...

02:16:48.000 A free page where it's just an open platform to write things and to write about a subject.

02:16:56.000 They're not opposed.

02:16:58.000 It's just their thoughts, and it's a way to express thoughts, but they might be saying some incorrect and... 0.99

02:17:05.000 Not factual shit or distorted shit. 0.98

02:17:08.000 And they use that as the base for other statements. 0.99

02:17:11.000 And they use that as a base to further expand upon these thoughts that were based almost entirely on something incorrect in the first place or distorted in the first place or biased in the first place.

02:17:21.000 So it creates this peace.

02:17:23.000 Like say if someone was writing something about you.

02:17:25.000 Like a really biased piece about Lewis from Unboxed Therapy.

02:17:28.000 Thanks for giving them the idea.

02:17:29.000 But you know what I'm saying?

02:17:30.000 They did do that.

02:17:31.000 And a lot of it was based on some incorrect assumptions about you and some incorrect information or distorted perceptions.

02:17:37.000 It probably exists.

02:17:39.000 I'm sure it does.

02:17:40.000 But my point being that that's a really bad way to communicate ideas.

02:17:44.000 It's good for just trying to shame someone or trying to just throw mud on their name.

02:17:51.000 Or to praise someone or to pump someone up and create them, you know, create some...

02:17:56.000 But the best way to express an idea is to have that idea sort of vetted out with another person.

02:18:04.000 Yeah.

02:18:05.000 You know, and that doesn't really happen when you do it in that form.

02:18:09.000 No.

02:18:10.000 Yeah, and another thing too, like, well, building on that is the fact that video in and of itself is the closest thing we have to real life.

02:18:20.000 Yes.

02:18:20.000 To actually meeting somebody.

02:18:22.000 Yes.

02:18:22.000 So you can, you know, you can take all of those things that are happening within communication that aren't necessarily the words themselves, and you can put those into the overall sort of scenario and the line that you're going to draw based on Their perspective.

02:18:39.000 You guys were talking recently about your buddy on Twitter who had the radio show and said some stuff and then got kicked off the radio show.

02:18:48.000 Anthony Cumia.

02:18:49.000 Yeah.

02:18:50.000 And how context in so many ways dictates interpretation.

02:18:56.000 So if video is the best, video is this modern form of communication, and writing is fucking super old, You look at the...

02:19:06.000 First of all, one of them is way better, but look at the reason why writing was invented.

02:19:10.000 Writing was invented because you didn't have...

02:19:12.000 What was your alternative?

02:19:13.000 Right, but I don't think it's way better.

02:19:16.000 Because I think writing has its place, too, for some things.

02:19:21.000 I agree with you.

02:19:21.000 I don't think it's a question of better or worse, but look what television did to newspapers.

02:19:25.000 Yeah.

02:19:26.000 Or the web did to newspapers.

02:19:28.000 Right.

02:19:28.000 So it's not better or worse, or maybe it's the comic book discussion all over again.

02:19:34.000 Something will win out.

02:19:36.000 It will happen.

02:19:37.000 Is TV better for people than newspapers?

02:19:40.000 It doesn't really matter anymore.

02:19:42.000 It's a moot point because people chose TV. Right, but that's just because it's passive.

02:19:46.000 You just sit there.

02:19:47.000 That's right.

02:19:48.000 And it just comes to you.

02:19:49.000 When given the choice between video, here's something that Google's testing, is instead of giving you text-based search results, on a Google search, they give you video results.

02:19:57.000 You Google something and there's a video option for Google to serve up, they'll grab it.

02:20:02.000 That's a lot of my traffic.

02:20:03.000 It comes from Google searches, not YouTube searches.

02:20:06.000 So Google knows that their objective is to answer your question in the way that you want to have it answered, if that makes sense.

02:20:15.000 Right.

02:20:15.000 The most suitable format for you to ingest.

02:20:18.000 And oftentimes that means video because retention times are better on video.

02:20:22.000 People, I don't want to say are lazy, people just like sophisticated delivery models.

02:20:28.000 Documentaries, for me, are an amazing way to learn.

02:20:31.000 Well, it's also you can't hide... 0.99

02:20:33.000 If someone writes something in print, but they're full of shit, it's hard. 1.00

02:20:39.000 Yeah. 1.00

02:20:39.000 It's hard to see that. 1.00

02:20:40.000 They're exposing less about themselves.

02:20:42.000 How much would you like if you ever read a really crazy Tumblr site?

02:20:47.000 Right.

02:20:47.000 And you're like, oh my god, I would so much rather hear you say this.

02:20:50.000 Yeah. 0.99

02:20:51.000 You know, like some crazy radical feminist ranting, anti-male ranting. 1.00

02:20:57.000 But here's the thing about that, too, is when you write something... 0.99

02:21:01.000 It's nothing like plastering your face on something. 0.99

02:21:04.000 I think these people wouldn't say half the shit they said if it was their face in front of everyone. 0.99

02:21:08.000 Most likely. 1.00

02:21:09.000 The craziness would come out of it.

02:21:12.000 You would see it. 1.00

02:21:13.000 You'd be like, oh, you're a fucking banana head. 1.00

02:21:16.000 Oh, sorry. 1.00

02:21:17.000 I can stop watching this now.

02:21:18.000 Now I know what I'm dealing with. 0.99

02:21:20.000 Or I can watch this with a more level perspective because I know you're nuts. 0.66

02:21:25.000 That's why I'm saying video is the ultimate.

02:21:27.000 The ultimate in terms of bits and bytes.

02:21:29.000 Yeah.

02:21:29.000 Think about the information.

02:21:30.000 I write down a bunch of shit on this notepad. 0.98

02:21:32.000 If I were to put that into bits and bytes, take a photograph or type it out, that's nothing. 0.99

02:21:37.000 An SMS message in terms of size, there's not very much data there.

02:21:42.000 Yeah.

02:21:43.000 It's true.

02:21:43.000 That's what held the web back.

02:21:45.000 That's why newspapers exist.

02:21:46.000 That's why we had to send each other letters.

02:21:48.000 We didn't have the bandwidth.

02:21:51.000 Now that we have the bandwidth, we can transport ourselves, the closest thing we can get to it, across the other way. 0.99

02:21:57.000 And so we have to stand up for the shit that we actually believe in. 0.98

02:22:01.000 We have to be authentic. 0.99

02:22:03.000 All these other things immediately fall into line.

02:22:05.000 Because it's so much harder to fake when you have access to all that extra data.

02:22:10.000 Well then how come like a sort of 15 second thing on Twitter hasn't taken off like a 140 character thing?

02:22:20.000 Like a 15 second video thing. 0.98

02:22:22.000 Oh like Vine and shit. 0.99

02:22:24.000 Yeah. 1.00

02:22:24.000 Like, those, you know, I mean, they're kind of silly. 1.00

02:22:28.000 Instagram's pretty big, though. 0.88

02:22:29.000 Yeah, right.

02:22:29.000 But, I mean, how many people express themselves on it?

02:22:32.000 They have videos where they do things, like they'll skateboard jump, woo! 0.99

02:22:35.000 Or they'll fucking ride a motorcycle, woo! 0.98

02:22:38.000 You know, they'll have that. 0.99

02:22:39.000 But how many of them are of people staring at the camera and saying something for 140 characters, you know?

02:22:46.000 There's a huge community.

02:22:47.000 I mean, Instagram's humongous.

02:22:49.000 Instagram is mostly pictures.

02:22:51.000 Mostly pictures with context underneath it.

02:22:55.000 If we're talking about the purest expression, the closest thing you can get to an actual person being an actual video, why isn't that taking off?

02:23:03.000 Why isn't it a pure video communication?

02:23:05.000 YouTube.

02:23:06.000 Fine.

02:23:07.000 Yeah, but 15 seconds.

02:23:08.000 Why do you want it to be 15 seconds?

02:23:11.000 Yeah, that's why.

02:23:13.000 No, I know that.

02:23:14.000 Because of one of the things that made Twitter stand out.

02:23:18.000 Oh, forces concision.

02:23:20.000 I see what you're saying.

02:23:21.000 So can we force concision with video?

02:23:26.000 Is that possible?

02:23:27.000 Well, we're talking about ultimate expression.

02:23:29.000 Right.

02:23:30.000 The ultimate experience of somebody and who they are and what they are.

02:23:36.000 What you do over here Three hours...

02:23:41.000 If we're agreeing that it's all about faking it or not faking it, it's only going to get astronomically harder the longer you have to hold it up.

02:23:50.000 Right.

02:23:51.000 I agree with that.

02:23:51.000 But what I'm saying is take out that.

02:23:53.000 I definitely agree that to get across a more elaborate point of view or discuss something in depth, you would want a YouTube video.

02:24:01.000 That's the benefit of YouTube.

02:24:02.000 But what about something where...

02:24:04.000 I guess a lot of Twitter is a sharing of links, but take away the sharing of links...

02:24:09.000 I went to see the new Captain America movie today. 1.00

02:24:12.000 Oh my god, did it suck a fat dick. 1.00

02:24:14.000 Done. 1.00

02:24:14.000 That's it. 1.00

02:24:15.000 Vine.

02:24:16.000 But do they use it for that?

02:24:18.000 Yeah.

02:24:18.000 People use it for that.

02:24:20.000 Most of Vine is like comedy stuff.

02:24:21.000 The vast majority.

02:24:23.000 People joking around?

02:24:24.000 Little tiny seven second skits.

02:24:26.000 Right.

02:24:26.000 Like some of the popular ones that I recognize is this thing where people really like Jordan shoes.

02:24:31.000 I don't know, you probably maybe saw this passed around, where if a guy's really into sneakers, if he gets a little mark on his Jordans, he freaks out.

02:24:40.000 You know, that kind of paradigm.

02:24:42.000 Right, right.

02:24:42.000 That kind of whatever that is.

02:24:44.000 So that's like a thing.

02:24:45.000 But on Vine, there's some channels that are dedicated to that, like what I would do.

02:24:50.000 You know, I don't know.

02:24:51.000 Really?

02:24:51.000 But funny, in a funny way, whatever, a skit.

02:24:53.000 I'm doing a terrible job of describing it.

02:24:55.000 I use Vine all the time.

02:24:56.000 Like, I was...

02:24:57.000 I was pretty much reviewing Spider-Man 3 when I was watching it using Vine and Instagram and stuff like that.

02:25:02.000 While you were watching it.

02:25:03.000 I think there's an issue right now of expectations.

02:25:08.000 And I think that when a person logs on to Twitter, they have obvious expectations of what's going to be there.

02:25:15.000 The context of it.

02:25:16.000 And I think that right now, YouTube is synonymous with video.

02:25:21.000 And it's going to be difficult for any player at any length to come in there and change that.

02:25:26.000 I started taking pictures, tweets of drawings, of writings rather than I made.

02:25:31.000 I just said I was going to do it for the rest of my tweets from now on. 0.80

02:25:34.000 It's just a picture of shit that I wrote down so people could see my handwriting, but I only did it once. 1.00

02:25:38.000 I was like, this is stupid. 1.00

02:25:41.000 It takes way longer to write things. 0.99

02:25:42.000 Well, not only that, but the problem is there that a lot of what makes the web so good in finding shit you care about is the fact that text is searchable.

02:25:50.000 Yeah. 0.88

02:25:51.000 You take a picture, all that data's gone.

02:25:53.000 That's true. 0.99

02:25:54.000 But what I was going to say is, how infuriating would it be to people if you made a YouTube video of a bunch of shit you wrote? 0.99

02:25:59.000 Like page after page of things you wrote? 0.99

02:26:02.000 That was a thing.

02:26:03.000 Was?

02:26:03.000 Is.

02:26:04.000 Really?

02:26:05.000 The people, super depressed people.

02:26:08.000 Oh, I see.

02:26:09.000 Because they don't have a voice and then they throw the page.

02:26:12.000 Oh, wow.

02:26:13.000 Leftovers.

02:26:13.000 Yeah.

02:26:14.000 Did you ever see that one where a woman left a job and she wrote this page after page, like a Tumblr thing of all these cards, like shitting on her boss. 0.98

02:26:25.000 Yeah, yeah, yeah. 0.94

02:26:25.000 And then so the boss wrote back and did the exact same thing. 0.94

02:26:30.000 In the same form.

02:26:30.000 Yeah, I see that.

02:26:31.000 She was dancing around and shit, too. 1.00

02:26:33.000 Annihilated her. 1.00

02:26:33.000 Yeah. 1.00

02:26:34.000 Yeah.

02:26:34.000 Well, she was wearing like sexy outfits and stuff like that.

02:26:37.000 And he was talking about how fucking stupid she was and incompetent and a bad employee and selfish. 1.00

02:26:41.000 But see, that's interesting. 1.00

02:26:43.000 See, people take old tech and introduce it into a new format.

02:26:47.000 The reason that they're doing it is because they're trying to imply...

02:26:51.000 I don't know if they're...

02:26:52.000 They try and make it more serious than it is.

02:26:55.000 But ultimately, I think it's because that person is not the best at expressing themselves in the real form.

02:27:00.000 Well, that's weird because the original version of that was Bob Dylan.

02:27:03.000 Yeah.

02:27:04.000 Bob Dylan, with that song, what was that song that he did that?

02:27:06.000 There was a music video.

02:27:08.000 An old Bob Dylan music video.

02:27:10.000 Yeah, I've seen it.

02:27:10.000 And then In Excess did it.

02:27:12.000 I've seen it.

02:27:13.000 Do you think Bob Dylan was great at expressing himself?

02:27:16.000 Oh, yeah.

02:27:18.000 You don't think he was great at expressing himself?

02:27:19.000 No, no, no.

02:27:20.000 See, but...

02:27:22.000 I appreciate abstract representation, but it's not the same as sitting in a room with somebody.

02:27:29.000 Right.

02:27:30.000 We never sat in a room with Bob Dylan.

02:27:32.000 That's true.

02:27:33.000 Good point.

02:27:33.000 But that was his art form, was expressing himself through music and through lyrics.

02:27:37.000 And he did a great job there.

02:27:38.000 Yeah.

02:27:39.000 And if you look at the lyrics and whatnot, incredibly sophisticated and deep and meaningful and all the rest of it.

02:27:46.000 I don't know.

02:27:47.000 I'm drawing a separation myself.

02:27:48.000 I think art has always been a way for people to communicate in a format that's more comfortable for them.

02:27:57.000 You're going to go to their party.

02:27:59.000 They're not going to come to yours.

02:28:00.000 Talking is something we all have to do.

02:28:03.000 Right.

02:28:03.000 You know, it's interesting as well.

02:28:05.000 If you went back to Bob Dylan's heyday, you went to the 60s and the 70s, and said, okay, we're going to make short films where you just talk about shit, and then people could take it and watch it. 0.98

02:28:17.000 They'd be like, what? 0.98

02:28:18.000 It seems brutal, right?

02:28:19.000 It seems terrible.

02:28:21.000 I'd rather just do a song.

02:28:22.000 It's like, why would we want our Bob Dylan in that form?

02:28:26.000 But it's the same for celebrities nowadays.

02:28:28.000 It's like, once upon a time, a celebrity was like...

02:28:31.000 Vapor.

02:28:32.000 Like, what are they doing in their spare time?

02:28:33.000 Now it's Charlie Sheen arguing with his ex-wife on Twitter.

02:28:36.000 Yeah, exactly.

02:28:37.000 Do they eat Cheerios?

02:28:39.000 Like, what?

02:28:39.000 Are they real?

02:28:40.000 You know? 0.99

02:28:43.000 But now, this exposure in so many ways has forced them to be real people for us, and we can shit all over them. 0.99

02:28:50.000 Yeah. 0.99

02:28:51.000 You know? 0.99

02:28:51.000 Well, there's shitting all over them also. 0.99

02:28:53.000 We have the access to shit all over them. 1.00

02:28:55.000 That's right. 1.00

02:28:56.000 And again, it's much like the traditional brand thing coming into YouTube.

02:28:59.000 It's like the traditional people have to come to our party now. 1.00

02:29:03.000 You see?

02:29:03.000 They just got a profile like anyone else.

02:29:05.000 Well, sort of.

02:29:06.000 And then there's people that exploit that opening.

02:29:08.000 Like, if you have like an article, a TMZ article about Kim and Kanye, that is essentially a portal for hate.

02:29:15.000 That's all that is. 0.98

02:29:16.000 What that exists is you open up the comments and just let the floodgates of hell just open up on the photo of Kim and Kanye kissing in front of some fucking fountain somewhere. 1.00

02:29:27.000 That is so fucked up to me that people give a shit about that. 1.00

02:29:31.000 Give a shit? 1.00

02:29:32.000 It's probably second only to porn. 1.00

02:29:35.000 Wow. 1.00

02:29:36.000 If you thought about the amount of internet space that's used to just shit on random targets of hate, whether it's some ridiculous celebrities, like it used to be Paris Hilton, and that bitch just evaporated. 1.00

02:29:48.000 She vanished. 0.99

02:29:49.000 Don't people realize that piggybacking on that... 0.99

02:29:53.000 It's so fucking low. 0.99

02:29:54.000 Who? 0.98

02:29:55.000 The people that are commenting?

02:29:56.000 Or the people that are making it?

02:29:57.000 All of it.

02:29:58.000 All of it.

02:29:59.000 Well, the people that are making it, whether it's TMZ or any of these, they're making a lot of money.

02:30:03.000 Have you ever seen, there's a Morgan Spurlock has that show, Inside Man.

02:30:08.000 You ever see that show?

02:30:09.000 No, I've seen his documentaries, though.

02:30:10.000 Good show.

02:30:12.000 It's on CNN, and he does a bunch of different jobs, like, and just will go inside and see what it's like to be in different people's lives.

02:30:21.000 And one of them he did was he hung out with a bunch of paparazzi.

02:30:24.000 And the way they see it, it's like, look, this is a gig, you know?

02:30:27.000 Sure.

02:30:27.000 You wanted to be famous, this comes with a gig.

02:30:29.000 You know what?

02:30:30.000 Let's leave them out.

02:30:31.000 Let's go boil it down all the way to the consumption. 0.69

02:30:34.000 Okay.

02:30:34.000 Because that's what drives everything else.

02:30:37.000 Right.

02:30:37.000 That's the fuel.

02:30:39.000 Right.

02:30:39.000 Why is that something the human beings want to consume?

02:30:42.000 Because it's fascinating.

02:30:43.000 Why is that fascinating? 1.00

02:30:44.000 Because we're stupid as fuck. 1.00

02:30:46.000 Why does it matter what Kim Kardashian and Kanye West are doing? 1.00

02:30:53.000 Well, this has actually been studied by sociologists, and their conclusion is that gossip was a way of keeping monitoring behavior and the sort of reactions.

02:31:07.000 Right.

02:31:25.000 Well, now we live in communities where I've been in the same house for 10 years. 1.00

02:31:28.000 I barely know my fucking neighbors, dude. 0.99

02:31:30.000 I mean, barely. 1.00

02:31:31.000 There's a few people in my neighborhood that I'm pretty friendly with that I've seen over the times that we've had conversations, but we don't hang out.

02:31:38.000 No one's knocking on my door and coming over for dinner.

02:31:43.000 We have these weird environments that we live in now.

02:31:46.000 And we have this desire to find out what everyone else is up to.

02:31:50.000 And the only real way to do that is through gossip.

02:31:53.000 And when there's no gossip, you just go to the gossip of the kings and queens.

02:31:58.000 And who's the kings and queens?

02:32:00.000 Movie stars.

02:32:01.000 Rock stars.

02:32:02.000 Those people that you see in movies.

02:32:03.000 Super low form of communication, though.

02:32:05.000 Well, but so compelling.

02:32:07.000 So then it becomes, well, if it's so low, why do so many people engage in it?

02:32:11.000 What is the draw?

02:32:13.000 There's some sort of...

02:32:17.000 We're good to go. 0.99

02:32:37.000 The focus on their fucked-up-ness. 0.99

02:32:38.000 Remember when Britney Spears was imploding or whatever it was? 0.99

02:32:41.000 Oh, yeah.

02:32:41.000 Shaved her head and went nutty.

02:32:42.000 And it was an opportunity for people to point and say, look how fucking crazy she is. 1.00

02:32:46.000 The photos of her with the fucking umbrella, wielding it at photographers. 1.00

02:32:50.000 Exactly. 1.00

02:32:50.000 Yeah, yeah. 1.00

02:32:52.000 It definitely makes you, especially when it's that bad.

02:32:56.000 Yeah.

02:32:56.000 Do you remember David Hasselhoff, his daughter, released a video of him unbelievably drunk, scrounging around for a hamburger?

02:33:04.000 Yes, I do recall.

02:33:04.000 I recall that.

02:33:04.000 It was so insane.

02:33:06.000 You see this poor fucking guy in the throes of sickness scrambling up food like that. 1.00

02:33:12.000 I see shit like that as traps. 1.00

02:33:14.000 Like, if I'm on the web, that's like a bear trap to me. 1.00

02:33:17.000 I get stuck in it. 0.98

02:33:18.000 You know, that link bait and shit? 0.98

02:33:21.000 Yeah. 0.98

02:33:22.000 See, the web is consumed in these tidbits, and all you need to do is grip a person on the lowest common denominator, and you win.

02:33:31.000 And it's like, if the consumers themselves don't man the fuck up and see a trap when it's there and not click on it... 0.98

02:33:39.000 I mean, obviously, it's obviously a discussion that you can't get to the bottom of, but it's like you are essentially supporting the kind of shit you don't really like. 0.99

02:33:50.000 I was reading this thing on pornography recently, or watching this thing. 0.98

02:33:53.000 It's a TED Talk on pornography.

02:33:55.000 Somebody sent it to me on Twitter, and they said, this guy's the biggest white knight ever.

02:33:59.000 And I expected it to be just like a Tumblr website where some dude was arguing about being a male feminist or something.

02:34:06.000 Something along those lines.

02:34:07.000 But it was a guy who actually made these pretty intense detailed points about what's the real issue with watching pornography.

02:34:15.000 And it was pretty fascinating because it was really in depth. 0.99

02:34:19.000 And he was talking about a lot of shit that's... 0.97

02:34:22.000 You know, pretty undeniable and uniquely undeniable. 0.99

02:34:26.000 Like, one of the things he was talking about is that a lot of sex in porn is nothing like sex in real life in that there's no hands.

02:34:37.000 And what he meant was there's no caressing and massaging, rubbing and holding and all the things that people do when they make love.

02:34:46.000 They make love.

02:34:47.000 Notice how I say that?

02:34:47.000 I'm very sensitive.

02:34:48.000 Instead, it's like people are doing things at odd angles.

02:34:52.000 He was a little white knight-y, for sure.

02:34:54.000 But it's undeniable that when you take...

02:34:57.000 Don't just have this idea in your head that there might be something wrong with watching porn, but have it so much so that you've concocted a TED Talk and you've presented yourself as this moral alternative, this moral and ethical alternative to all the other men out there.

02:35:11.000 There's certainly a progressive brownie point Sort of a pull of that initiative. 0.90

02:35:18.000 Something regarding the pornography thing though that I think is interesting and maybe a reason why from a discussion standpoint there's something there is because at once upon a time the consumption of porn, I don't know, when I was a kid I guess, I don't know because I sort of missed it.

02:35:36.000 You had to physically go and get a videotape or buy a magazine.

02:35:40.000 Well, I'll tell you, son, because I was around back then.

02:35:43.000 When I was young, they had video stores.

02:35:45.000 And this was before Blockbuster even took off.

02:35:48.000 It was mom and pop video stores.

02:35:50.000 And you would go to these local video stores.

02:35:53.000 And they'd watch you walk into the back.

02:35:55.000 Sometimes you have memberships to these video stores.

02:35:58.000 Remember those? 0.96

02:35:59.000 And you had a card, and they would punch your card, and every tenth video you got a fucking discount or a free video. 0.99

02:36:05.000 You would push beads aside, or saloon doors, and you would go into this area, and it was all dicks and fucking asses, and mostly not really hardcore shit like you're seeing today. 0.99

02:36:20.000 They would actually... 0.99

02:36:21.000 The covers of these...

02:36:23.000 These videos would sort of be concocted knowing that they were going to be placed on a shelf somewhere that someone could kind of just get to as opposed to typing in, you know, suckmycock.com or whatever the hell it is.

02:36:37.000 You're going to go right there.

02:36:38.000 You know what to expect.

02:36:40.000 So American pornography consumption pre-internet, post-internet.

02:36:45.000 Well, I think it's a lot like our gossip consumption.

02:36:48.000 We have access to it.

02:36:49.000 We're going to consume more of it.

02:36:51.000 But the amplification level on porn, I think, is like nothing else.

02:36:54.000 I think it's like both of them.

02:36:55.000 I think both of them have massive amplification levels because of the access.

02:36:59.000 Let's put it this way.

02:37:00.000 Always go to a grocery store and walk out the door with a gossip magazine.

02:37:04.000 Right.

02:37:04.000 Super easy access.

02:37:06.000 The saloon door thing.

02:37:08.000 Yeah.

02:37:08.000 I mean, there's like what to in every town.

02:37:10.000 It was in a corner somewhere.

02:37:13.000 That's true, but a magazine is very finite.

02:37:16.000 You know, maybe there's two or three of them on the shelf.

02:37:19.000 Yeah, that's true.

02:37:20.000 You get from front to back and you have to stop consuming it.

02:37:22.000 There's not a lot of stuff there as far as content.

02:37:24.000 You're right.

02:37:24.000 There are parallels there.

02:37:26.000 I mean, I think probably the pornography one...

02:37:28.000 I think both of them are based on human instincts. 0.98

02:37:30.000 They're both kind of fucking similar. 0.96

02:37:32.000 How about this? 1.00

02:37:33.000 Gossip is porn for girls. 1.00

02:37:35.000 For women. 0.99

02:37:38.000 Huh.

02:37:38.000 But it's not.

02:37:41.000 Yeah, I don't think it is porn for them.

02:37:43.000 I don't know.

02:37:44.000 Well, there's obviously still porn for women. 1.00

02:37:45.000 But I'll tell you one thing you can be sure of. 1.00

02:37:47.000 If there's a man who's really into gossip, that guy's a bitch. 1.00

02:37:52.000 That's a fact. 1.00

02:37:53.000 If there's a man out there who's really into, like, this girl's shoes or that girl's dress and look at her stupid car, like... 1.00

02:38:00.000 I think there's gossip. 0.99

02:38:02.000 I think guys and girls like gossip for the same reason that if you go to a movie and you like Brad Pitt movies, you also want to know what Brad Pitt's doing in real life.

02:38:11.000 Is he doing drugs?

02:38:13.000 But that's only if you like someone who's a movie star.

02:38:16.000 When you talk about Kim Kardashian and her family, they don't do anything.

02:38:21.000 Well, Kanye is one of the biggest rappers ever. 0.99

02:38:24.000 He's a recent addition to that fucking circus. 1.00

02:38:26.000 I'm going to use this opportunity to go pee. 1.00

02:38:28.000 Before that, yeah, please do.

02:38:29.000 Before that, there was nothing.

02:38:32.000 I mean, if you stop and think about it, she contributed nothing.

02:38:36.000 All she was doing was being a point of gossip. 1.00

02:38:39.000 So, in that sense, she's a way bigger gossip star than any Angelina Jolie story.

02:38:45.000 You know, if you looked at the number of people that are paying attention to Kim Kardashian versus paying attention to Angelina Jolie, I'd be willing to bet it like 5 or 6 to 1 in Kim's favor.

02:38:55.000 So I think it's more of a, ooh, look at her.

02:38:58.000 And if you can do things to keep eyes on you, that's your business.

02:39:03.000 Whether it's hate or love, your business is to keep that sort of weird gossipy energy up, you know?

02:39:11.000 Yeah, I mean, I go to it every day to watch.

02:39:13.000 What do you go to watch?

02:39:15.000 To TMZ and stuff like that. 0.99

02:39:17.000 I love that shit because it's just like, oh my god, look what happened here, look what happened there. 0.99

02:39:22.000 And it's just because you watch them on TV and you watch them in movies and make-believe world. 1.00

02:39:28.000 And so it's weird seeing them outside of make-believer. 1.00

02:39:31.000 I'm like, oh shit, Tom Cruise has got AIDS. You can't say that! 1.00

02:39:37.000 Allegedly.

02:39:38.000 That's not even true.

02:39:39.000 Scientologists cured him of it.

02:39:41.000 He wore that big gold medal around his neck.

02:39:43.000 By the way, do you follow Yoko Ono on Twitter?

02:39:46.000 Of course I don't.

02:39:47.000 Should I? Yeah, of course.

02:39:49.000 Write down a sad memory, put it in a box, burn the box, and sprinkle the ashes in a field.

02:39:54.000 Give some ashes to a friend who shared the sadness.

02:39:56.000 Oh my god.

02:39:58.000 Yeah, your friend who had a sad memory.

02:39:59.000 Here's some ashes.

02:40:00.000 That's rude. 1.00

02:40:01.000 Meanwhile, she has 4.7 million fucking Twitter followers. 1.00

02:40:06.000 That's hilarious. 1.00

02:40:07.000 That shows you how Twitter is crazy. 0.99

02:40:10.000 Yoko Ono has more than 4 million Twitter followers because she used to fuck one of the best musicians ever. 0.99

02:40:17.000 That's hilarious. 0.99

02:40:18.000 Look at this one.

02:40:20.000 Imagine what would happen to your room when you move away.

02:40:23.000 Imagine if there is anything in the room that you could take with you when you die. 1.00

02:40:28.000 Shut the fuck up. 1.00

02:40:30.000 Just shut the fuck up. 1.00

02:40:31.000 How many retweets? 1.00

02:40:32.000 How many retweets?

02:40:33.000 Call your answer phone every day and complain and moan about your life and people around you.

02:40:38.000 Listen to the tape at the end of the year.

02:40:41.000 What?

02:40:42.000 Wow.

02:40:43.000 She doesn't even know how to say voicemail.

02:40:45.000 Call your answer phone. 0.98

02:40:46.000 That's not an answer phone, dummy. 1.00

02:40:48.000 It's goddamn voicemail. 1.00

02:40:49.000 What planet are you living on? 1.00

02:40:50.000 You can't agree to the same descriptives?

02:40:53.000 Could that be a translation thing, maybe?

02:40:55.000 What?

02:40:55.000 She speaks English!

02:40:57.000 Well, sort of. 1.00

02:40:58.000 What the fuck? 1.00

02:40:58.000 She speaks... 1.00

02:40:59.000 She's been around...

02:41:00.000 She's been speaking English longer than I've been alive.

02:41:02.000 Okay?

02:41:04.000 Yeah, but people never really fully grab it if they didn't, you know?

02:41:08.000 I don't understand how people could be in this country for so long and communicate with people.

02:41:13.000 Like, I have people in my life that I know that work in certain places that I visit that speak Spanish mostly, and I've been communicating with them for years, and they still don't know how to talk English.

02:41:24.000 I've met them for years.

02:41:25.000 How hard is it, man? 0.97

02:41:27.000 Is it that fucking hard? 0.99

02:41:29.000 My daughter's four and I can talk to her. 1.00

02:41:32.000 I've known you for 15 fucking years. 0.99

02:41:34.000 I've been coming to this place and I still can't understand you. 0.99

02:41:36.000 But that exposes this thing we were talking about earlier about how when you're young, you have...

02:41:43.000 Capabilities to learn that will never be replicated again.

02:41:46.000 That's not true either because I know people that have picked up languages late into their 50s and they're fucking awesome at it.

02:41:52.000 There's always going to be outliers.

02:41:54.000 There's going to be special people.

02:41:55.000 But the average immigrant It's never going to sound like a fluent person who grew up here. 1.00

02:42:01.000 Yeah, but that's mostly because they keep themselves in communities that are other immigrants and they speak their native language.

02:42:08.000 Yeah, that helps it.

02:42:09.000 They don't attempt to do it.

02:42:10.000 But if you've immersed yourself in whatever culture, Spanish culture and want to learn how to speak Spanish.

02:42:15.000 Right.

02:42:16.000 I know people that have learned in their adulthood, learned how to speak Spanish.

02:42:19.000 They speak perfect Spanish.

02:42:20.000 Right.

02:42:21.000 They just chose to do it.

02:42:22.000 It's not impossible to do.

02:42:24.000 It's all just a matter of focus.

02:42:26.000 If you can get good at swimming into your 30s...

02:42:28.000 You'll see very few Western people learn how to speak Asian languages.

02:42:33.000 Right, but I think that is more of a time and interest thing than it is of an ability.

02:42:38.000 I sense a challenge here.

02:42:40.000 I'm not doing it.

02:42:41.000 I have no time and I have no interest.

02:42:43.000 See, I just sort of proved my point.

02:42:45.000 Well, yeah, but I don't know.

02:42:46.000 I think a lot of people like to walk around, too, and say, hey, I learned another language, and who's testing it?

02:42:51.000 I'm not testing their theory.

02:42:52.000 I go, okay, fine.

02:42:53.000 You can tell somebody you're hungry in another language.

02:42:55.000 Good, great.

02:42:56.000 Right.

02:42:56.000 Who's really patrolling that?

02:42:58.000 Well, there's a Canadian comedian.

02:43:00.000 I don't know his name, but he learned Chinese.

02:43:04.000 Learned Mandarin, I think it was.

02:43:05.000 And went to China and started doing stand-up in Chinese.

02:43:09.000 And there was a video that they put online.

02:43:11.000 It was fascinating.

02:43:13.000 A white guy.

02:43:14.000 Yeah, a white guy.

02:43:15.000 The accent was amazing.

02:43:17.000 Obviously, I don't know whether or not he sang.

02:43:19.000 He was talking like he was from China.

02:43:24.000 I'm sure.

02:43:25.000 I mean, if you're going to put somebody into a test to figure out if they're actually fluent in the language, put them on a stage in front of a bunch of people and see if you can make them laugh.

02:43:33.000 If the guy was able to put that together, I'd say he's probably pretty fluent.

02:43:36.000 Well, I think there's also a situation where he just recognized that there was a big market that wasn't being tapped into.

02:43:42.000 Like, there's millions of people.

02:43:44.000 They have this new freedom now.

02:43:46.000 Billions.

02:43:47.000 Yeah.

02:43:47.000 Billion.

02:43:48.000 How many billions are in China?

02:43:49.000 One.

02:43:50.000 At least one.

02:43:51.000 At least one, yeah.

02:43:52.000 So, all these people that...

02:43:54.000 They don't have access to stand-up comedy, you know, in their language.

02:43:58.000 Really?

02:43:58.000 There's no such thing as Chinese stand-up comedy?

02:44:00.000 I wouldn't say there's no such thing, but it's certainly not nearly as popular as English-speaking comedy is in Canada. 0.98

02:44:07.000 So there's a lot of goddamn Canadian comedians. 0.97

02:44:10.000 Sure. 0.99

02:44:10.000 Like, if you wanted to learn stand-up comedy and you wanted to perform it in Canada, there's many, many, many, many venues, many places to do it. 0.99

02:44:17.000 Of course.

02:44:17.000 But there's also many comedians.

02:44:20.000 Whereas if you wanted to learn Chinese and just tap...

02:44:23.000 I mean, maybe his motivation to learn Chinese was totally unrelated to his doing stand-up in Chinese.

02:44:28.000 He might be just a person like...

02:44:30.000 My friend John was super into languages.

02:44:32.000 He spoke like five different languages.

02:44:33.000 He just loved learning languages and he would practice them with people that spoke it.

02:44:38.000 It could be that.

02:44:39.000 But also, it's like the amount of competition that you have over there is probably none.

02:44:44.000 Yeah, there's a huge advantage.

02:44:46.000 Well, there's a huge advantage to being white over there in general. 0.95

02:44:49.000 I know a couple buddies went over there to teach English in Korea, and it's like, you're a stud, you know?

02:44:54.000 Because you're the guy, you know what I mean?

02:44:56.000 You're the guy that they see on TV, you know?

02:45:00.000 You're Tom Cruise for a minute.

02:45:01.000 Really?

02:45:02.000 Yeah, because they're really homogenous societies.

02:45:06.000 Like, you walk around Japan, you're not seeing this mix-up of ethnicity that you have in North America.

02:45:12.000 We have a very strange cultural experience compared to the rest of the world.

02:45:17.000 Yeah, that kind of makes sense.

02:45:19.000 It kind of makes sense in the fact that there's so much content, again, that gets distributed by Americans.

02:45:25.000 But that's also why it's really crazy in Korea, the amount of people getting surgery to change their appearance to a Western appearance.

02:45:33.000 That's crazy.

02:45:33.000 Woo!

02:45:34.000 Boy, we've gotten into it a few times on the podcast.

02:45:37.000 We won't get into it again because we shared a bunch of links and a bunch of images.

02:45:40.000 But it's apparently as popular as braces.

02:45:45.000 That people get some serious plastic surgery.

02:45:49.000 In India, they try to get lighter skin as well.

02:45:51.000 You know what they use in a lot of those places?

02:45:54.000 They use some sort of an injection.

02:45:57.000 Yeah, I heard about it.

02:45:59.000 Chemical.

02:46:00.000 Hold on a second.

02:46:00.000 I've said it before and I know what it is.

02:46:02.000 Philippines, they do it?

02:46:03.000 Yeah, yeah, yeah, yeah.

02:46:04.000 Lighter skin.

02:46:05.000 I forget what it's called.

02:46:07.000 It's actually also an amino acid or something like that.

02:46:10.000 Yeah, but it's harmful, right?

02:46:12.000 It's actually a good thing for you.

02:46:15.000 It's healthy if you take it as a dietary supplement. 0.99

02:46:20.000 What the fuck is it called? 0.99

02:46:21.000 Glutathione. 0.99

02:46:22.000 Glutathione, which is...

02:46:24.000 Glutathione is...

02:46:27.000 What is it originally used for?

02:46:30.000 I forget what it's originally used for.

02:46:31.000 But it's also been shown to aid in the body's absorption of alcohol.

02:46:36.000 So Dr. Mark Gordon, who had been on my podcast before, told me that it would greatly decrease the effect that alcohol is on your body.

02:46:45.000 That glutathione helps in some way to digest alcohol.

02:46:51.000 It's an antioxidant in plants, animals, fungi, and some bacteria, preventing damage to important cellular components caused by reactive oxygen species such as free radicals and peroxides.

02:47:05.000 So, somehow or another, they inject this stuff into their body and it makes you turn more pale in some strange way.

02:47:16.000 Is that the stuff Michael Jackson was on? 1.00

02:47:18.000 I don't know what the fuck they do. 0.99

02:47:20.000 And they actually have pills, too. 0.99

02:47:23.000 I don't know.

02:47:24.000 Skin whitening at home.

02:47:26.000 Hmm.

02:47:27.000 There's a video.

02:47:28.000 There's a video how to whiten your skin.

02:47:30.000 After eight weeks, I managed to get my skin a few turns whiter and also got rid of my freckles.

02:47:35.000 Whoa, what else are you doing?

02:47:36.000 What are you doing to your eyes? 1.00

02:47:37.000 What are you doing to your fucking brain? 1.00

02:47:39.000 What's going on there? 1.00

02:47:41.000 I don't know, man.

02:47:42.000 Like, that's a really far end of the spectrum kind of scenario in which you can immediately see the Western influence on the rest of the world in a physical way.

02:47:54.000 Well, how about people that tan, though?

02:47:56.000 What about people that get nutty and they don't feel comfortable unless they're super, super tan?

02:48:03.000 How many people are into that?

02:48:04.000 A lot.

02:48:05.000 I love tanning.

02:48:07.000 Remember that tan lady that was on TV? She was insanely dark. 1.00

02:48:12.000 She even took her daughter tanning and burned her daughter. 1.00

02:48:15.000 Is there such a thing as white people trying to look like some other race? 0.96

02:48:19.000 There's such a thing as white people trying to look darker, for sure. 1.00

02:48:22.000 Well, darker, but you know what I mean?

02:48:24.000 Eye surgeries or... 1.00

02:48:26.000 Ah, fuck. 1.00

02:48:26.000 I guess everyone... 1.00

02:48:27.000 Well, a Brazilian guy just got an operation recently to look Korean. 1.00

02:48:30.000 Get the fuck out of here. 0.99

02:48:31.000 Yeah, yeah. 0.99

02:48:31.000 It was a big news piece. 0.99

02:48:33.000 Wow.

02:48:33.000 Got some plastic surgery.

02:48:34.000 There's enough people on the planet, I guess.

02:48:37.000 For sure.

02:48:37.000 Everyone's tried something.

02:48:39.000 Not only have they tried it, there's probably a forum about it.

02:48:41.000 There's a Reddit subforum.

02:48:42.000 Yeah.

02:48:44.000 It's nasty.

02:48:45.000 Look, people are...

02:48:46.000 And also, it's like what we were talking about before.

02:48:48.000 There's a lot of people that are just not comfortable with who they are.

02:48:51.000 So they think that maybe if I look Korean, I'd feel better.

02:48:54.000 Maybe if I was a few shades whiter, I'd feel better. 0.99

02:48:58.000 Maybe I was tan.

02:48:59.000 I think it gets particularly strange or interesting when it's a huge group of people that are doing it.

02:49:06.000 You know what I mean?

02:49:07.000 When you have a trend, when it sort of changes.

02:49:11.000 Yeah, and that's also what we're talking about.

02:49:13.000 It's like, where's the content coming from?

02:49:15.000 Most of it's from the West. 0.90

02:49:16.000 These features, this Brad Pitt face that you're seeing on your big screen over and over again, sort of making you want, why are my eyes so small?

02:49:27.000 But that's crazy!

02:49:28.000 The physical manifestation of influence.

02:49:30.000 The physical manifestation.

02:49:32.000 Wow.

02:49:32.000 But isn't it all the physical manifestation of influence when it comes to cultural ideas?

02:49:37.000 Yeah.

02:49:37.000 What do you choose to wear?

02:49:38.000 What are your clothes?

02:49:39.000 How about you put a plate in your lip?

02:49:41.000 How'd that get started?

02:49:42.000 You got a bone through your nose? 0.99

02:49:43.000 Who the fuck else has a bone through their nose? 1.00

02:49:45.000 Is that your thing? 0.99

02:49:46.000 You're the only guy?

02:49:47.000 No, it's a tradition. 1.00

02:49:48.000 Well, who the fuck? 1.00

02:49:49.000 We look great. 1.00

02:49:49.000 We have bones in our nose. 1.00

02:49:50.000 You do not look great.

02:49:51.000 Come here.

02:49:52.000 Yeah, so ultimately we all do things because of other people and what they're doing.

02:49:56.000 Well, there was a thing on this television show where this guy was going to Africa.

02:50:02.000 And he was visiting with these people that are regularly being around crocodiles.

02:50:09.000 And they have these markings that they scar their skin in the form of a crocodile, like crocodile ridges.

02:50:16.000 And they have them across their bodies. 0.99

02:50:17.000 Really crazy shit. 0.99

02:50:19.000 And they sort of mimic the skin of a crocodile. 1.00

02:50:22.000 Whoa.

02:50:23.000 Yeah.

02:50:24.000 It's just a coming-of-age thing with men.

02:50:27.000 They do this, and it sort of represents strength, and they cover themselves with these crocodile scars.

02:50:33.000 It was so weird to look at these keloid scars all around this guy's body, and this had somehow or another become a part of their culture, like war paint or weird facial paint. 0.96

02:50:44.000 Or how about what we think of as normal, when a woman wears ridiculous lipstick and blue-colored eyeliner and, you know, lashes... 1.00

02:50:53.000 I gotta say, I'm happy as hell that that's not us. 0.86

02:50:56.000 That we don't have to do it? 0.80

02:50:57.000 Like, our sex.

02:50:58.000 That we don't have to do it?

02:50:58.000 If you've ever watched it going down...

02:51:02.000 The way he's saying it, like a fucking assault. 1.00

02:51:05.000 Like, a woman's getting beat up by her makeup. 1.00

02:51:08.000 Your watch going down, bro.

02:51:09.000 It's hard to watch.

02:51:10.000 It is. 1.00

02:51:11.000 You can't just get out of bed and get to your shit. 1.00

02:51:14.000 You can't just move on with your life. 1.00

02:51:16.000 Like, I put no thought...

02:51:17.000 I mean, not no... 0.94

02:51:18.000 I mean, I gotta look in the mirror and make sure I'm not fucked up or for some reason, you know, but... 0.88

02:51:22.000 The idea that there's preparation just to leave the house. 0.92

02:51:27.000 Facial preparation. 0.74

02:51:28.000 Yeah.

02:51:28.000 And some women, if they don't have their makeup on and another girl is around and she has her makeup on, they get, like, upset.

02:51:35.000 Like, God, I should have put my fucking makeup on. 0.99

02:51:37.000 Yeah, yeah, yeah. 1.00

02:51:37.000 God, I didn't put my makeup on. 1.00

02:51:39.000 You should have told me. 1.00

02:51:39.000 Bitch has her makeup on. 1.00

02:51:40.000 Look at her lips. 1.00

02:51:41.000 They're crazy colors like from space.

02:51:43.000 Look at her eyes.

02:51:44.000 She closes her eyes.

02:51:45.000 You see the heavens.

02:51:46.000 She's winning.

02:51:47.000 The heavens in her eyelids. 1.00

02:51:48.000 God damn it. 0.99

02:51:49.000 Her skin is perfect. 1.00

02:51:50.000 It's covered in fucking powder. 1.00

02:51:51.000 How dare she? 1.00

02:51:52.000 Skin colored powder all over your face.

02:51:53.000 Yeah, we lucked out, man.

02:51:54.000 Look at her nails.

02:51:55.000 We lucked out in all kinds of...

02:51:58.000 Except war.

02:51:59.000 How about urinating? 0.83

02:52:01.000 That's awesome.

02:52:02.000 Except we die in war more often.

02:52:03.000 We have jobs that are far more dangerous.

02:52:06.000 We're more likely to be murdered. 0.99

02:52:08.000 There's a lot of shit that's not so hot about being a dude. 0.99

02:52:10.000 You know what else? 0.99

02:52:11.000 You have to be tough, to a degree.

02:52:14.000 Do you think so?

02:52:14.000 Let's put it this way.

02:52:16.000 Let's say, growing up, there's going to be circumstances in which you could be physically threatened, and that's socially acceptable.

02:52:24.000 For a woman, it's really never...

02:52:27.000 Unless you're being threatened by another woman.

02:52:29.000 Or unless it's an actual crime.

02:52:31.000 But if two boys who are 10 years old decide to duke it out, it's not a crime.

02:52:36.000 You know, I think that's a lot of it.

02:52:38.000 There's a real problem with people and violent interactions that could...

02:52:44.000 A lot of the problems could be resolved with the introduction of martial arts early in people's lives.

02:52:49.000 The amount of actual violence that you see...

02:52:54.000 Other than sparring, in an actual martial arts environment, it's almost non-existent.

02:53:00.000 It's very, very rare.

02:53:01.000 In a rare gym, we see people arguing or fighting.

02:53:04.000 Most of the time, it's just you're getting it all out.

02:53:07.000 You're getting it all out of your system.

02:53:08.000 I agree with that, but I think maybe what I should have said was this idea that a man needs to stick up for himself.

02:53:15.000 The Chicago stuff I was talking about earlier, they had like 50 murders last month or something crazy, and I guarantee they're all men shooting men.

02:53:24.000 Yeah, but that's a poverty, crime, gang, drug war going on.

02:53:29.000 Yeah, that's true.

02:53:30.000 Well, there's actually a lot of girls that are involved in gang crime as well in Chicago. 1.00

02:53:33.000 I'm sure, I'm sure. 0.84

02:53:34.000 There was a big article recently about this one girl who died, and she was like 19 years old, and she had all these photos of her online with guns, holding up guns and shit, making gang signs.

02:53:43.000 I'm sure that's there too, but I think the tough guy thing is a thing. 0.61

02:53:46.000 It's definitely a thing.

02:53:47.000 It is.

02:53:47.000 It's a jungle out there.

02:53:48.000 We're out of time, dude. 1.00

02:53:49.000 We fucking killed it. 1.00

02:53:51.000 Yeah. 0.99

02:53:51.000 Hey, thanks again. 0.99

02:53:52.000 Lots of fun.

02:53:53.000 Thank you.

02:53:53.000 Both things we did today were really fun.

02:53:55.000 Fantastic.

02:53:55.000 I can't wait to see it.

02:53:56.000 It was fun to smash shit, and it was fun to do podcasts with you. 0.96

02:54:00.000 Again, we've got to do this more often. 0.99

02:54:01.000 Big time. 0.99

02:54:02.000 We can never run out of shit to talk about. 1.00

02:54:03.000 No, never. 0.99

02:54:03.000 Thanks to Squarespace. 0.99

02:54:04.000 Go to squarespace.com and use the code word Joe for 10% off your first purchase and for a free trial.

02:54:13.000 That's squarespace.com.

02:54:14.000 The code word is Joe.

02:54:16.000 Thanks also to our new sponsor, Untuckit.

02:54:19.000 Untuckit.com.

02:54:21.000 U-N-T-U-C-K-I-T.com.

02:54:24.000 Go there, use the promo code ROGAN and get 10% off.

02:54:29.000 Shipping is free both ways.

02:54:31.000 Thanks also to Onnit.com.

02:54:34.000 O-N-N-I-T. Use the code word ROGAN and save 10% off any and all supplements. 0.98

02:54:39.000 Much love, you dirty bitches, and we'll see you tomorrow. 1.00

02:54:41.000 Mwah! 1.00

02:54:55.000 I thought it was intentional at first.

02:54:57.000 It was intentional.

02:54:58.000 Oh, you were?

02:54:59.000 It's from the Snoop Dogg jam.

02:55:01.000 Don't do that.

The Joe Rogan Experience - July 15, 2014

Joe Rogan Experience #521 - Lewis, from Unbox Therapy

Episode Stats

Summary

Transcript