The Matt Walsh Show - October 13, 2026


Ep. 1855 - How Scammers Make Money By Infesting The Internet With Bots

Hosted by
Mentioned
Ep. 1854 - Why Did James Talarico Disappear For 10 Days?

Episode Stats


Length

40 minutes

Words per minute

170.29

Word count

6,917

Sentence count

434

Harmful content

Misogyny

11

sentences flagged

Toxicity

9

sentences flagged

Hate speech

10

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
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00:00:52.640 In terms of sheer size, the internet is bigger than ever by any objective metric. There are more than a billion websites in existence right now, I think like 1.5 billion. In 2010, there were just 250 million. And yet, for all the growth, the internet for most people feels much smaller and more restrictive than you probably remember it.
00:01:16.740 personally, if you go back a decade, I was probably checking something like 20 different
00:01:21.440 websites on a regular basis, you know, 10 or 15 years ago, there was a thing called surfing the
00:01:27.300 web, which is a phrase that you don't hear much anymore, but kids that were your, that's what
00:01:31.480 your parents would do. Um, and today I checked maybe two or three websites and I think most
00:01:36.660 people have had a similar experience. We'd been bombarded with so many different apps and so many
00:01:41.420 different websites for more than a decade. And now we've decided that we don't need most of them.
00:01:47.400 So instead of following a dozen different independent bloggers or websites, people are just
00:01:52.640 on social media. They're scrolling Instagram or X, the endless feed that just brings everything
00:01:58.720 to one place. They're talking to AI. And if they want to spend some money, maybe they're subscribing
00:02:03.880 to the Wall Street Journal or the New York Times or maybe a premium sub stack or two. Our information
00:02:10.300 is coming from a very concentrated handful of sources, and therefore we are extremely easy to
00:02:16.540 manipulate in ways that many people don't realize. This is the exact opposite of the original promise
00:02:23.900 of the internet, but that's where we are. So how exactly did this happen, and how significant is
00:02:30.240 the problem really? Well, to answer those questions, we'll begin in Russia, which is still
00:02:35.060 waging some kind of war in Ukraine, a war that, simply based on the fact that it's still going on,
00:02:40.000 we can assume that Russia must be losing. Russia has 10 times the economy of Ukraine,
00:02:46.240 nearly four times the population, and yet they've apparently been on the defensive for quite some
00:02:50.720 time now. In fact, as we've previously discussed, Ukraine has been striking targets deep in Russian
00:02:55.180 territory with total impunity. They've been ignoring the Trump administration, which doesn't
00:03:00.940 want Ukraine to escalate the conflict. And for a very small, notoriously corrupt country, Ukraine
00:03:06.020 is punching well above its weight. And for our purposes, what's worth talking about is that when
00:03:11.040 they're not bombarding refineries and spiking the price of diesel, Ukrainian drones are now going
00:03:17.060 after Russian data centers, which handle a significant amount of automated online activity.
00:03:22.400 In the past few days, Ukraine has bombed at least three data centers belonging to a technology
00:03:26.980 company called Yandex, which is Russia's equivalent to Google, in the sense that in Russia, it handles
00:03:33.060 much more traffic than Google does. The data centers were located within about 100 to 200
00:03:38.200 miles of Moscow. So these were aggressive strikes. The leader of Ukraine, Zelensky, claimed
00:03:44.060 that swarms of Russian bots had been taken offline because of the attacks. In fact, he said that so
00:03:50.780 many bots have been disabled that, quote, a lot of people noticed as they were just sort of casually
00:03:56.140 browsing the internet. This was his victory lap from an event in Warsaw. Watch. When we started
00:04:03.440 responding to Russia's operation against our data centers, and when our strikes reached Yandex
00:04:12.840 data centers, it suddenly became a little easier to breeze on many social media platforms.
00:04:21.140 A lot of people, a lot of people noticed it, and there was less hate, less division, and fewer provocations, because there were fewer bots, and it's pretty clear where those bots were coming from.
00:04:42.880 so i don't know if you happen to notice less hate less division and fewer provocations online
00:04:51.680 i can't say i did i mean all the same basically the same amount of provocation and hate as i've
00:04:58.520 as i've become accustomed to but according to zelensky that's because ukraine has been conducting
00:05:03.380 bombing runs deep into russian territory now even by the standards of wartime propaganda 0.95
00:05:08.800 This is pretty shameless, ridiculous stuff. 0.86
00:05:12.880 On its face is the kind of claim that no one should really take seriously. 0.98
00:05:16.480 He's claiming that if you just keep giving Ukraine more money and more bombs,
00:05:20.760 then he can fix the Internet by blowing up stuff in Russia. 0.64
00:05:25.640 Now, credit where it's due, he knows his audience. 0.77
00:05:27.720 He knows how to manipulate Westerners into giving him exactly what he wants.
00:05:31.420 Ever since Donald Trump very unexpectedly won the 2016 election,
00:05:34.820 a critical mass of Americans have been primed to believe that the Russians can hack anything they
00:05:40.700 want. They can hack elections. They can hack Facebook memes. They can basically mind control
00:05:45.840 us anytime they want with their, you know, amazing hacking skills. It's much easier for Democrats to
00:05:52.760 just blame Russia for everything than it is to assess their own failures. So that's what they
00:05:57.260 decided to do. And now Zelensky is once again taking advantage of this derangement by presenting
00:06:03.200 three random Russian data centers as a kind of ground zero for online hate and division.
00:06:11.080 You know, the ongoing concern about data centers in some corners of the country and broader
00:06:14.980 concerns about AI in general, prying people to take this seriously as well.
00:06:21.360 So this is going to be a big theme heading into the elections next month.
00:06:25.580 It's probably going to be a theme in every American election for the foreseeable future.
00:06:29.400 And that's because there's a fundamental truth underlying the obvious lie that Zelensky is peddling, which is that nobody trusts anything they see online anymore.
00:06:41.400 And for good reason, you shouldn't.
00:06:43.980 Even when you remove AI from the equation, which you really can't, it's a big part of the picture, it seems like pretty much every influencer and online commentator has been taking money without disclosing it.
00:06:55.320 This is from a deep dive the Wall Street Journal published earlier this year, quote,
00:06:59.400 Last summer, Donald Trump's 28-year-old former campaign aide Alex Brusiewicz had some new advice for the president, reclassify marijuana as a less dangerous drug.
00:07:10.780 Nearly 70% of Republican voters support Trump on this. No brainer, he said to more than 640,000 followers on X.
00:07:18.360 What Brusiewicz left out of the post, a political action committee funded by legal marijuana's biggest players had just paid him $300,000.
00:07:25.320 dollars. Israel made plans over the past summer to spend $900,000 on an influencer campaign
00:07:31.360 with a U.S. audience, according to disclosure documents. As Israel fights negative sentiment
00:07:36.740 on the right, Prime Minister Benjamin Netanyahu met with conservative social media stars on at
00:07:41.020 least two of his visits. The solar energy and health industries have paid thousands of dollars
00:07:45.840 to influencers to support their interests, according to people who have been offered
00:07:49.360 or participated in such deals. Qatar, beverage interests, and others have courted those
00:07:54.560 with online political followings.
00:07:57.980 Now, they go through many more examples.
00:07:59.960 Just a couple of years ago, the DOJ presented evidence
00:08:01.860 that Russian operatives had secretly been funding Tenet Media,
00:08:06.360 which was an up-and-coming media organization
00:08:08.680 that was appearing everywhere all of a sudden,
00:08:11.860 although it was never proven in court
00:08:13.040 that they knew the money was coming from Russia.
00:08:15.560 We cited Tenet's reporting once or twice on the show.
00:08:18.500 For the most part, they were doing legitimate work.
00:08:20.660 But behind the scenes, according to the DOJ,
00:08:23.760 they were taking a lot of money from foreign sources, far more than you would think.
00:08:27.960 You were talking millions of dollars for a relatively small outfit. Then there was the
00:08:33.760 soda debacle of 2025, where you may remember a lot of conservatives with big social media accounts
00:08:38.540 suddenly became mysteriously advocates for food stamps to cover soda purchases. It was a strange
00:08:46.700 position, since any actual conservative would support abolishing the food stamp program altogether.
00:08:53.480 No conservative is sitting around worried about making sure that poor people can get soda for free.
00:08:58.580 We don't need food stamps at all because poor people aren't starving. 0.99
00:09:02.480 If anything, they're too fat.
00:09:03.960 Something like two-thirds of food stamp recipients are overweight.
00:09:06.220 But in this case, a bunch of alleged conservatives came out and pushed for food stamps to cover soda
00:09:13.620 in the face of possible regulations that would have restricted SNAP for that purpose.
00:09:18.260 Watch.
00:09:18.520 something peculiar happened this weekend a handful of conservative influencers all defended
00:09:26.060 big soda people who make sugary drinks they said the make america healthy again movement is out of
00:09:33.740 line trying to cut soda and other junk food out of snap benefits arkansas among other states wants
00:09:39.240 to ban the use of food stamps for junk food and you can see here all of the posts and they're all
00:09:45.420 parodying the same talking points and are oddly similar. Why? Well, former swimmer turned women's
00:09:50.880 rights activist Riley Gaines let us know why. She posted on Twitter in response to this,
00:09:56.920 quote, they offered to pay me to post a big fat heck no. Robert F. Kennedy, now Secretary of
00:10:02.440 Health and Human Services, thanked her. It's troubling that some companies now think they
00:10:06.040 have a right to demand taxpayer money to poison our children. Podcast host, investigative reporter
00:10:10.760 Nick Sorter unveiled all this on Twitter, claiming the company Influencible is behind it all,
00:10:18.020 paying MAGA influencers to post in favor of the soda companies.
00:10:22.980 So this is an incredibly common routine. It plays out constantly on social media,
00:10:27.240 very widespread. In this case, they got caught, but usually it goes undetected.
00:10:32.820 And what happens is that some powerful industry, in this case, the soda companies,
00:10:36.060 see an opportunity to earn some corporate welfare by manipulating public opinion.
00:10:39.800 and here they want poor people to be able to use their SNAP benefits provided by taxpayers to buy
00:10:45.720 soda because that means the soda company will earn more money, obviously. But there was a plan
00:10:50.640 to make soda ineligible for SNAP, so soda companies decided to engage in some lobbying
00:10:54.640 and rather than disclose what they're doing up front, they paid social media influencers under
00:10:59.080 the table, apparently using a cutout, some third-party influencer firm, so that the soda
00:11:04.320 companies themselves are not implicated. And after all, advertising is always more effective if people
00:11:09.100 think that it's organic. And the problem with these social media campaigns is number one,
00:11:13.460 they aren't cheap. If you want a big influencer or even a medium-sized one to read your script,
00:11:20.600 they'll often charge tens of thousands of dollars at a minimum. And secondly, as we saw in this case,
00:11:26.400 they carry a lot of risk. The risk of exposure is fairly high. And on top of that, people are
00:11:30.180 getting more familiar with how influencer campaigns work. So the effect, the marketing
00:11:33.700 is losing its effectiveness. People are starting to realize that these influencers aren't actually
00:11:39.080 offering their authentic opinions, it turns out. Big shocker. And that's where AI comes in.
00:11:45.120 And this is the reason that bots can be so powerful. Now, if you're a marketing firm,
00:11:48.740 instead of spending a million dollars for a handful of influencers to send a few tweets,
00:11:54.420 it makes more sense to spend half that money and hire a swarm of bots. Those bots will engage with
00:12:00.840 other people and promote your product in conversation without those people even
00:12:04.700 realizing what's happening, this is becoming the default way that these operations are run.
00:12:09.780 So when Zelensky claims that his bombs are putting an end to this insanity, whether that's true or
00:12:13.920 not, a lot of people want to believe that it's true because the problem underlying it is obviously
00:12:20.480 a real problem. They'll support anyone who's going to bomb this technology into the stone age.
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00:13:31.620 The midsummer elections are here, and if the DSA Democrats win, they'll push a radical socialist agenda and drown President Trump in endless investigations.
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00:14:15.360 by any candidate or candidate's committee.
00:14:18.020 But while Zelensky is obviously overselling vastly
00:14:22.000 what Ukraine's drones actually accomplished,
00:14:24.800 the bombing campaign does raise
00:14:26.180 a couple of interesting questions.
00:14:28.800 You have to wonder, was there any noticeable decrease
00:14:31.860 in fake online traffic as a result
00:14:33.800 of the destruction of these data centers?
00:14:35.800 I'm talking about AI-generated replies
00:14:37.800 on sites like X, Reddit, and Instagram.
00:14:40.260 And even if most people wouldn't have noticed it,
00:14:43.140 did the destruction of these data centers have any impact on traffic on these websites?
00:14:48.660 That's the first question we need to answer.
00:14:50.580 And the second question is, hypothetically,
00:14:52.460 if we eliminated every bot farm and data center in the entire country,
00:14:56.720 what would the internet look like?
00:14:59.180 I'm not necessarily saying we should do that,
00:15:01.220 but as a thought experiment, it's a question that's worth answering, 0.66
00:15:04.060 even aside from the wisdom of Ukraine's bombing campaign.
00:15:07.960 So as to the first question,
00:15:09.080 the practical effect of this particular attack by Ukraine,
00:15:11.500 The truth is, it's difficult to measure. Pretty much everyone who's attempting to answer the question has a conflict of interest.
00:15:17.620 As the tech website Mashable notes, much of the buzz about the drone attacks affecting bot traffic traces back to a report from U24 Media,
00:15:25.600 the media arm of United24, which is a platform run by the Ukrainian government.
00:15:31.920 U24 reported that automated web traffic from Yandex's network fell immediately after the first drone attack on October 8th
00:15:38.500 and nearly disappeared after the third attack on October 11th.
00:15:44.440 And you can see the chart on your screen.
00:15:46.580 The chart shows automated traffic plummeted to just 0.3% of its peak
00:15:51.740 as compared with 88% at the same hour from a week earlier.
00:15:56.340 Even when you keep in mind that correlation isn't causation,
00:15:58.700 that seems like a smoking gun.
00:15:59.780 But if you understand what the numbers mean, it's not that remarkable at all.
00:16:04.980 As Mashable reports, quote,
00:16:06.880 The catch is that automated traffic and Russian propaganda bots aren't the same thing.
00:16:12.200 Automated traffic is any request sent to a website by software rather than a person.
00:16:16.460 Most of it is mundane.
00:16:18.420 Search engine crawlers indexing pages or monitoring tools, checking whether sites are up.
00:16:23.720 Because Yandex runs Russia's biggest search engine, its network constantly sends out crawlers to index the web.
00:16:30.160 Knocking its data centers offline would bring traffic to a halt, regardless of whether a single troll account went quiet.
00:16:36.880 Okay, so we're back to square one. The fact that automated traffic decreased does not by itself tell us anything about bot activity, necessarily. I saw a few other armchair attempts at crunching the numbers, including this analysis, which happens to show that traffic plummeted on various subreddits following the bombings.
00:16:56.920 and this looked convincing too at first glance but when you zoom out you realize that it's highly
00:17:03.620 misleading they looked at a thousand subreddits and found that only 90 of them had a drop in
00:17:09.140 activity over a three-day period and as the account reddit lies has pointed out there's
00:17:13.780 nothing remotely unusual about that uh reddit lies monitors reddit all the time as the name
00:17:18.220 implies so they have some experience here sometimes there's a big event that everyone's
00:17:22.340 talking about in that community. And then the next day, traffic falls off a cliff. For example,
00:17:26.920 one of the subreddits, which focuses on Czech politics, experienced a 20% drop after the
00:17:32.220 Ukrainian bombings. But the Czech Republic was also holding elections right before the bombing.
00:17:36.340 So you'd expect a spike followed by a sudden crash. And that's what happened here. A researcher
00:17:41.620 named Valdemar Osted has confirmed that according to his analysis, nothing unusual happened
00:17:47.400 on Reddit. The gray boxes are the normal expected range for posting levels. Everything was exactly
00:17:54.480 what you'd expect on the right-wing end of the spectrum. I also saw someone else post this chart
00:18:00.980 supposedly showing that on X, references to free Palestine dropped after the bombings.
00:18:08.040 And you can see it there. But again, we have no idea whether this is normal noise or not.
00:18:13.380 At a minimum, as expected, we can conclude that there's no objective basis for what Zelensky is
00:18:19.160 claiming, which is not a great shock. But that leads us to the more interesting question, which
00:18:24.160 is what would happen if we actually could somehow eliminate the ability of bots to communicate with
00:18:30.820 us on the internet? What if we could revert back to the internet of the 1990s and early 2000s when
00:18:36.320 AI-powered bots simply didn't exist, or at least didn't remotely resemble what we have now?
00:18:43.380 To get a sense of how much things have changed, a woman named Ellie May recently conducted 0.89
00:18:48.720 something of an unscientific experiment on Instagram.
00:18:52.680 At the height of the Lindsay Clancy hysteria, she posted the following video on Instagram.
00:18:58.720 Here it is.
00:19:00.500 If you think anything about this trial, listen to this, because Lindsay Clancy is a person. 0.88
00:19:07.020 There was just a mistrial.
00:19:08.520 reddington represented her and i'm just saying words with emphasis and a certain cadence to see
00:19:15.060 what the algorithm picks up and whether or not bots will drop in to say hello because justice
00:19:21.520 women it's unfair men men patrick clancy innocent guilty the judge is a man the prosecution woman
00:19:32.160 Voting rights, 19th Amendment, children, the second floor window, SSRIs, unalived.
00:19:39.440 Winter, snow, wet, temperature, spinal injury, exercise bans, Lindsay Clancy, wheelchair.
00:19:48.100 Honestly, when it comes to the quality of female-created Lindsay Clancy content on Instagram, 0.59
00:19:52.500 this is probably in the top 5%, maybe even top 1%. 0.66
00:19:55.540 There's more depth and intellectual horsepower on display in this footage 1.00
00:19:58.880 than the vast majority of content that women were uploading unironically throughout the trial. 1.00
00:20:04.240 You know, so low bar, but still, she does a great job with it. Maybe she could have thrown in a few 1.00
00:20:08.740 more references to astrology, but otherwise, you know, pretty much dead on. But the point is,
00:20:15.600 she's trying to attract bots to comment on her video. She was weeding out humans to see how many 1.00
00:20:20.460 bot replies she would get. And very quickly, some unusual replies rolled in. And we'll put them up
00:20:28.500 on the screen right now. Quote, don't give a crap about her disability, more so about her children. 1.00
00:20:36.080 Retard. Liberal white women in Dahmer glasses. Where's the footage from the police body-worn 1.00
00:20:41.820 cameras? Why didn't the police arrest Patrick? Why hasn't Patrick's phone examined? Why wasn't
00:20:47.280 his phone examined? We'll be forced to repeal the 19th Amendment. And they continue from there. 0.97
00:20:53.760 Now, why this is both entertaining and kind of depressing at the same time, we do have to concede
00:20:57.380 that there's a pretty big problem with this experiment,
00:20:59.800 which is that she just sort of assumes
00:21:01.760 that all of these responses must be from bots
00:21:04.140 simply because they have nothing to do with her video.
00:21:08.840 But as someone who's been uploading videos online,
00:21:12.720 you know, long before the current AI bot epidemic,
00:21:15.940 I have to take some issue with this methodology.
00:21:18.720 You know, based on my extensive experience,
00:21:20.920 she is vastly underestimating the number of people
00:21:23.440 who are actual people and will respond to a video
00:21:26.980 with very passionate and lengthy responses
00:21:29.800 that have nothing to do with anything
00:21:32.520 because they haven't watched it.
00:21:35.840 That's not to say that most people
00:21:37.140 don't watch the full videos.
00:21:38.960 We have the metrics on that,
00:21:40.740 at least in the case of our videos,
00:21:42.240 and the average viewer does indeed watch most of the show.
00:21:45.220 But when you're talking about people who leave comments,
00:21:47.460 that's a demographic that's hit or miss.
00:21:49.700 And as far as watching the actual content of the video,
00:21:52.800 it can kind of go either way.
00:21:54.300 People will leave comments
00:21:55.240 because they want to get something off their chest.
00:21:57.640 So they go to the first video
00:21:59.320 that's tangentially related to something
00:22:01.040 that they're upset about,
00:22:01.980 and they'll just let loose.
00:22:03.960 People will leave comments
00:22:04.980 because they're heavily intoxicated
00:22:06.460 and they think they're writing
00:22:08.340 the State of the Union address,
00:22:09.500 which will be personally delivered word for word
00:22:11.560 to the President of the United States.
00:22:14.260 People will leave comments
00:22:15.440 for all kinds of reasons
00:22:16.440 that would shock and horrify
00:22:18.340 the typical God-fearing American,
00:22:20.400 not to disparage the good name
00:22:22.440 of many people who comment on my videos
00:22:24.180 because most of them are great, but there's a very vocal minority of lunatics that drift from
00:22:29.020 YouTube video to YouTube video, like a swarm of locusts. And they're totally unbothered by the
00:22:33.520 content of whatever they're responding to. And with respect to the internet lady running this 0.93
00:22:37.840 experiment, she doesn't appear to have considered that possibility. You know, there's always the
00:22:43.940 possibility that human beings can be very stupid. And there's, there's always that. You can never 1.00
00:22:48.940 discount that. You got to factor that in. You got to, you got to bake that into the equation
00:22:53.160 whenever you're doing a, in any kind of experiment like this, but there's no question that as a
00:22:57.320 general matter, she's making a legitimate point from my perspective. And this is anecdotal,
00:23:03.600 but I think many people would relate. If I go to just my X feed, um, it feels, which is one of the
00:23:10.020 two or three places I go on the internet now feels like 95% of the feed is fake now. And maybe it's
00:23:17.720 not that high in reality. It's probably not 95%. But if you go there, you go to any social media
00:23:23.840 or you read the comments under anything, it does appear that a huge number of them are fake.
00:23:31.760 Comments are fake. Posts are fake. Bots will come up with some irrelevant or idiotic take,
00:23:38.000 and then another bot will respond to it. So you've got fake posts and then fake comments 0.96
00:23:45.240 responding to the fake posts. So you've got bots talking to bots all over the place.
00:23:50.300 And this happens millions of times every day. You know, it's a particularly big problem on
00:23:55.820 Facebook where this image here was posted. Check this out. So it's, you know, I don't want to,
00:24:04.160 I mean, I've done my own assessment of this very scientifically, and I can tell you that
00:24:09.980 this appears to be AI generated. So this is a, an AI generated picture of a wounded soldier
00:24:16.160 in a wheelchair with the sign that says, today's my birthday. No one loved me because I'm poor.
00:24:25.780 And he appears to be sitting, where is he? Like he's in some kind of control room.
00:24:30.560 He appears to be in some kind of control room over at NASA or something.
00:24:35.480 I mean, that, that picture makes more sense if he's on the street corner.
00:24:37.640 um but so he's in a he's in a control room somewhere in his uniform in a wheelchair with
00:24:45.520 a cardboard sign saying today's my birthday no one loves me because i'm poor and the hashtag
00:24:51.500 on this post naturally includes wonder woman kylie jenner christian bale and at angelina jolie
00:24:57.760 now this post that you see there obviously completely fake and nonsensical
00:25:04.780 racked up more than 290,000 likes and 49,000 comments.
00:25:13.520 And yes, most of those likes and comments are fake as well.
00:25:18.940 It's an endless cycle and it's compromised many different websites from Quora to Reddit to pretty
00:25:24.240 much every other social media platform. You've got these conversations that are happening on
00:25:28.980 these sites between thousands of accounts, and there might not be a single real person
00:25:34.380 there at all. Then you have the many different AI slop accounts that post fake photos of
00:25:40.840 celebrities doing something incredibly generous or selfless. Peyton Manning is one of the more
00:25:47.780 prominent athletes in this genre for some reason. The point isn't simply to trick boomers, although
00:25:53.780 there's plenty of that going on. And once again, as we talk about, you can't discount the 0.91
00:25:58.720 possibility that people are stupid. When you see posts like this, a lot of the comments are fake. 1.00
00:26:03.220 A lot of the people that are, you know, a lot of the accounts that are responding are not people
00:26:06.680 at all. But then you also have people who genuinely will look at an image like that and not know that
00:26:13.880 it's fake. And I don't know what's more disturbing. You go back to the wounded warrior. I don't know,
00:26:21.460 50,000 comments. What's more disturbing if 50,000 people actually believed that and thought it was
00:26:29.480 real or if 50,000 bots are responding? I don't know which is worse, honestly. I think it's just
00:26:35.320 kind of a combination. It's the worst of all worlds. But the idea is also to scam Facebook's
00:26:41.140 algorithm into thinking that these are legitimate views so the account owner gets the advertising
00:26:46.100 revenue from the posts. And this is a totally hands-off process now. You could program AIs
00:26:52.100 to go out and create these posts for you all day across every platform you can think of.
00:26:59.580 Realistically, there's no way to stop the flood of constant garbage.
00:27:05.660 Five years from now, the entire internet is just going to be that. A year from now, maybe.
00:27:12.660 It's going to be totally unusable, and there doesn't appear to be any real plan to stop that from happening.
00:27:18.640 Every year, the holiday shopping season starts earlier and earlier.
00:27:22.640 We used to wait until Thanksgiving, and now Halloween candy shares an aisle with artificial Christmas trees
00:27:27.620 because the retail calendar has abandoned all restraint.
00:27:31.500 Somewhere right now, an inflatable reindeer is on sale, and it's still October.
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00:28:18.980 Head to PolicyGenius.com slash Walsh to compare life insurance quotes from top companies and see how much you can save.
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00:28:28.740 Now, we've all heard the radio ads about owing the IRS money.
00:28:32.580 they try to scare you and frighten you in the calling. Well, tax relief advocates is different.
00:28:39.060 If you owe the IRS $5,000, $50,000, or $500,000, TRA has a solution to resolve your tax problem.
00:28:47.180 Don't lose hope. TRA could reduce or even eliminate what you owe. Their passion is taxes
00:28:52.040 and helping regular people and businesses fix their IRS mess. They have over 1,000 five-star
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00:29:07.220 don't wait. Go to tra.com. It's tra.com or call 800-575-1753. Again, that's 800-575-1753. Tax
00:29:18.020 relief advocates, real solutions for real people. Just the other day, the DOJ announced that a 54
00:29:24.760 year old man named Michael Smith has been sentenced to 18 months in prison for running
00:29:29.280 a scam, kind of like this, from 2017 to 2024. So he was doing this for seven years before
00:29:36.340 he was caught. Started doing this back when the AI and bot technology was nothing like
00:29:41.820 what it is now, so it's only getting worse. But here's what he did, according to the DOJ's
00:29:45.800 press release. He targeted Amazon Music, Apple Music, Spotify, and YouTube Music in particular.
00:29:51.600 Quote, first, Smith created thousands of fraudulent accounts on the streaming platforms, the bot accounts, that he could use to stream songs.
00:29:59.800 Second, he used software to cause the bot accounts to continuously stream purported songs that he owned, which were generally created using super intelligence.
00:30:08.880 Artificial intelligence. I'm not doing the super intelligence thing.
00:30:12.320 I'm not respecting the AI's pronouns that Donald Trump has assigned to it for some dumb reason. 0.88
00:30:16.740 Anyway. Third, Smith collected royalties based on the fraudulent streams that he orchestrated his own bot accounts to conduct. Smith spread his automated streams across thousands of songs to avoid anomalous streaming as to any single song, which would likely cause the streaming platforms to discover his scheme.
00:30:33.920 At times, Smith was using as many as 10,000 bot accounts at once to fraudulently stream music,
00:30:39.760 and he used fake email accounts and fraudulently obtained debit cards to create the bot accounts.
00:30:44.000 To obtain the necessary number of songs for his scheme to succeed,
00:30:47.880 Smith turned to super intelligence, otherwise known as artificial intelligence,
00:30:52.360 which he used to create hundreds of thousands of AI-generated songs for which he could manipulate the streams.
00:30:59.000 Smith's hundreds of thousands of AI-generated songs were streamed by his bot accounts billions of times.
00:31:04.880 Yes, billions of times.
00:31:08.480 So his only mistake was getting too greedy.
00:31:10.980 Otherwise, nobody would have suspected anything.
00:31:13.700 To give you an idea of how brazen this was, in the month of April 2023,
00:31:19.100 Taylor Swift's entire catalog received 9.3 million streams on YouTube music from family planned streams.
00:31:28.600 That same month, according to DOJ, Smith's bot accounts used family plans to fraudulently stream his AI-generated music 80.9 million times on YouTube Music.
00:31:40.780 As a result, he collected more than $8 million in royalties.
00:31:45.400 This is why if you use Spotify's Discover Weekly playlist, you keep coming across terrible covers all the time.
00:31:54.360 Most of them are made with AI for the sole purpose of scamming the system.
00:31:59.840 And because of these scams, the service gets noticeably worse for everybody.
00:32:04.320 We're seeing this play out all over the internet.
00:32:07.020 It is a gold rush for scammers.
00:32:09.620 And meanwhile, people who actually create good content, actual humans are being drowned out.
00:32:14.960 It's harder than it's ever been to get a real audience.
00:32:19.160 And again, there's no plan in place to do anything about this, really.
00:32:23.960 other than to rename AI, to call it super intelligence.
00:32:28.320 Maybe if we flatter it, it won't kill us all.
00:32:31.960 Maybe that's the plan.
00:32:33.140 Good idea.
00:32:33.820 That'll solve it.
00:32:36.140 As best I can tell at the moment,
00:32:37.400 and maybe this is self-serving to say,
00:32:39.760 but I think it's true,
00:32:41.680 the only way to survive right now,
00:32:44.000 if you're creating content,
00:32:47.440 maybe is to create actually good content,
00:32:51.380 and particularly with writing, great writing.
00:32:53.960 This is one thing that the AI, AI has gotten very sophisticated in a lot of ways very quickly.
00:32:59.080 It still can't write for, I mean, it can't, it cannot write at all.
00:33:03.880 And if you're even vaguely intelligent, you can spot AI writing from a mile away.
00:33:08.680 Now, if you're a media organization that wants to continue existing in a few years,
00:33:12.560 this is non-negotiable.
00:33:14.260 You need good writing.
00:33:16.020 And the problem is that most writers, even human writers, are generally god-awful.
00:33:21.020 And we kind of talked about this last week.
00:33:22.400 They're only going to get worse as human writers who are already, many of them, especially on the internet, are really bad.
00:33:28.120 And now they're reading a lot of AI-generated content and they're using AI more and more.
00:33:32.340 And so their writing skills are getting worse and worse.
00:33:35.240 That's why the phenomenon of the viral article, which used to be a thing, is dead now with rare exceptions.
00:33:41.820 There was that Boston Globe article about the lesbian bar, the one we covered on the show a couple weeks ago.
00:33:46.780 That was a massively viral article.
00:33:48.420 It's the first one that I can remember in months.
00:33:52.400 And one of the things that made it a viral article is that aside from the fact that the
00:33:55.740 story they were telling was so ridiculous and funny, it was good writing. Whoever wrote,
00:34:01.360 I forget the author's name, but whoever wrote that was actually good writing, good human writing.
00:34:08.020 This is a change that I've seen up close because I was an independent blogger in the early 2010s,
00:34:12.500 which was a reputable career back then. Well, not reputable, but it was a career and it was a thing
00:34:17.680 you could do. And all I did was write blog posts. And in doing so, I made enough money to support
00:34:23.280 a family. I'd get four or five million views on a single viral post easily. Even with a base of,
00:34:31.560 you know, my follower base, mostly on Facebook, was very small compared to now. It was like maybe
00:34:37.980 50,000, 60,000 followers. That was enough because you actually had access because, you know,
00:34:43.060 50 or 60,000 followers, they were all humans, first of all, they were real people. And you
00:34:49.720 could access like all of them. It isn't like it is now where you've got a bunch of followers, but
00:34:54.460 through the algorithms, you only really, only about 0.1% of them will see what you post.
00:34:59.100 Back then you have 50,000, 60,000 followers. All of them will see your stuff because they're
00:35:03.660 following you. And, um, you know, I had a post that would go viral once a month, sometimes more
00:35:08.940 frequently than that. And now that's impossible. Somebody with my exact perspective and skill set
00:35:14.400 writing the same kind of stuff today would have an infinitely more difficult time getting noticed.
00:35:19.620 And if they did get noticed, there's no way they could scratch out a career just writing long
00:35:24.780 articles or commentaries that just doesn't exist anymore. You might remember Matt Drudge. Remember
00:35:30.180 how in January of 1998, he blew open the Monica Lewinsky scandal because Newsweek had spiked the
00:35:36.600 reporting on it. They didn't want to run the story because they couldn't verify the authenticity of
00:35:41.780 Lewinsky's conversations with Linda Tripp. So Drudge just went ahead and published it himself.
00:35:46.740 And here's how the BBC covered that development at the time, all the way back in the ancient past.
00:35:51.960 Quote, holding the story wasn't an issue for Matt Drudge, the maverick internet reporter
00:35:55.900 who authored the story. Mr. Drudge proudly admits he has no editor but himself. On Saturday, he
00:36:01.300 published the story to the web's worldwide audience. Plus, according to his own calculation,
00:36:06.600 is more than 85,000 subscribers. By the early hours of Sunday, the news had hit internet news
00:36:12.840 groups. It moved from alt-current events Clinton-Whitewater to alt-impeach Clinton and then
00:36:18.900 to more mainstream political discussion groups. An early interview about the scandal, former Clinton
00:36:23.240 aide George Stephanopoulos dismissed the report. And where did that come from? The Drudge Report?
00:36:28.640 You know, we've all seen how discredited that's been. This was the moment it became clear to
00:36:33.400 Everybody that the mainstream press has lost its ability to control the national narrative for the first time.
00:36:37.840 The Internet gave everybody the ability to become, you know, a blogger and reach an audience of millions.
00:36:43.000 Anyone could reach an audience. And therefore, as the scandal broke, people were wondering what the media would look like in 30 years.
00:36:50.020 Would many more websites like the Drug Report spring up challenging the established narratives?
00:36:55.220 Well, you know, and people wonder, would people still be making those little geosites pages about their pets and sharing them with their friends and family?
00:37:04.260 How advanced would those websites be in 30 years?
00:37:07.340 People could only imagine.
00:37:08.480 Well, what they didn't expect was that 30 years later, all of this creativity, most of it, all of the value of surfing the web, as they called it at the time, would be replaced in large part by a flood of AI slop and scams designed to manipulate the algorithm.
00:37:27.420 They probably didn't imagine that 30 years after Drudge took down the mainstream press, Drudge itself would be limping along like a hollowed-out husk of its former self, endlessly aggregating pointless stories that nobody cares about anymore.
00:37:42.140 And nobody thought that 30 years later, with more websites and podcasts available than ever before, most people would go back to relying on just one or two sources for their daily news and information.
00:37:53.740 Now, whatever you call this phenomenon, dead internet theory, as the term that's used now,
00:37:59.640 or anything else, it's obviously real. And over in Ukraine, Zelensky has clearly concluded that
00:38:06.140 any politician who promises to bomb our way out of it, even if he's lying, is going to be immensely
00:38:12.120 popular as a result. He's determined that military action in the form of drone warfare is a palatable
00:38:17.580 solution to the dead internet. Is he right about that? Well, it's really not clear at the moment,
00:38:24.420 but until someone provides a viable alternative, it's the solution that a lot of people are going
00:38:29.060 to support. Many more bombs will fall. Many more data centers will inevitably be destroyed.
00:38:34.740 Many more bot farms incinerated. We'll continue our march backwards through what they used to
00:38:41.000 call the information age, but on the bright side, you know, a random guy talking to a camera in his
00:38:46.260 car will have a much better chance of finding an audience, earning a living. That's a trade that
00:38:52.360 many young men would happily make at this point. And as someone who knows a lot about broadcasting
00:38:56.720 from a car, I can't blame them. That'll do it for the show today. Thanks for watching. Thanks
00:39:01.940 for listening. Talk to you tomorrow. Have a great day. Godspeed.
00:39:04.780 now we've all heard the radio ads about owing the irs money they try to scare you and frighten you
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00:39:59.340 Again, that's 800-575-1753.
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