00:04:10.560we scaled um on the charts we're one of the top podcasts in health and wellness
00:04:14.740and health and fitness i would say in in the u.s now wow it's been a real journey that's amazing
00:04:20.840yeah yeah interesting i can't believe how much bigger this i mean it's finally getting popular
00:04:27.260but i guess that's what happens when everybody has a health problem it's like okay nothing i
00:04:32.280really do matters if i'm sick if you don't have your health you have nothing or if a family member
00:04:38.500is sick yeah i lost my dad had al had alzheimer's and so that was one thing that's brutal he passed
00:04:45.820away as well we didn't speak for about nine years but he died and my mom died of you know cancer
00:04:50.640ovarian cancer and then you know essentially turbo cancer so yeah wild yeah okay well that's
00:04:59.100so when you say portfolio does that mean like i because i i don't know what i'm talking about
00:05:04.360does that mean products or people or everything we work with practitioners so dr will cole is a
00:05:09.820client of ours so for him we do like let's say his social and his marketing his brand to brand
00:05:14.120partnerships we have a lot of doctors okay yeah so we represent a lot of doctors clinics supplement
00:05:19.720companies products sleep tech health tech even like we work with restaurants like sweet green
00:05:24.760so we run the gamut and we're also getting aggressively into wellness hospitality because
00:05:29.420there's this whole shift in the industry now that people want to travel and live in this wellness
00:05:33.960bubble. So hotels are moving towards it. Hospitality is moving towards it. Restaurants
00:05:38.280are getting non-toxic. So we're also building that out right now. Oh, I love that. And with me 60
00:05:44.100basically. So we do everything. You can come to us as a brand and we just as a concept and we can
00:05:50.740incubate you, help you with your branding, build out your website, figure out how to scale your
00:05:55.560email marketing database. What is your brand identity? How to get your products built so we
00:06:00.140can do everything soup to nuts. Wow. Yeah. Oh, that's helpful. If you guys aren't on Peterson
00:06:06.040Academy, you're missing out. There are over 25 eight-hour courses on there from people like
00:06:11.520Verveke, Michael Malice, Keith Campbell. My dad has three eight-hour courses out now, including
00:06:18.200Nietzsche, Sermon on the Mount, and Intro to Personality, which is excellent. Brian Keating's
00:06:22.760on there. David Eagleman on Brain Plasticity just came out, which I love. Go to petersonacademy.com
00:06:29.200and come in and see what it's like we have a seven day money back guarantee so you can poke
00:06:33.220around the website look at the courses and get a refund if you want no strings attached
00:06:37.240any age is welcome the courses are university level thanks guys enjoy the rest of the podcast
00:06:43.340so like my dad's on tour all the time i used to try i used to travel way more than i do
00:06:49.060and traveling was such an issue with the environmental sensitivities so we go okay
00:06:54.460what hotel well we probably want a newer hotel because the air quality is generally better not
00:06:59.120always and like are there any floors that don't have rugs because of the like dust allergies and
00:07:03.560everything are there any floors that don't have down is it like if i go into a down hotel room
00:07:08.380and they're shaking out the blankets i'm like absolutely not death yeah oh that's so cool okay
00:07:14.840so why do why dubai and and saudi so dubai is booming right now it is really gunning to become
00:07:22.580like the health and wellness hub of the middle east yeah and i think they're doing a lot of work
00:07:26.580in there um i've heard this little rumor because i was just there for three and a half weeks
00:07:30.140um i heard this rumor that you know the his highness in in dubai is going to do a whole
00:07:36.320push towards health wellness and longevity so they're really gunning to take over the space
00:07:40.580the market is very underdeveloped people are coming in but people don't fully know what
00:07:43.940they're doing the agencies in the middle east are not the standard of the agencies in the u.s we are
00:07:48.540one of the largest consumer markets in the world we're also one of the most sophisticated consumer
00:07:53.540markets in the world. So the way we market scale brands, the way we think of concepts is very
00:07:58.400different. So I was like, why don't we take what we've done here so long for, you know, so many
00:08:02.760years, done it well, we're getting known in the industry for this and take that model and repeat
00:08:07.240it in the buy, in the Middle East. Why Saudi? It's the second biggest growing market. PIF just
00:08:13.640did a whole, and if you're listening to this and you don't know what PIF is, it's a Saudi sovereign
00:08:18.160fund. They've just done a whole investment into women's health. They're trying to build out this
00:08:23.240whole vertical women's health when it comes to your health, your hormones, training, all of this1.00
00:08:27.420stuff. And it's being led by the princess who's in Al Saud and who's the ambassador to the US from0.99
00:08:35.380South Arabia. So there's a huge push coming into health, wellness, longevity, healing. So they're
00:08:42.800really trying to kind of catch up. And I do think they have a lot of potential. And I think Dubai
00:08:47.240is just a booming place to be like it's it's an incredible city it's very multicultural it is safe
00:08:54.180it is so clean Michaela you literally eat off the floor like it's that clean it is super safe
00:08:59.440there's literally no crime and it's a wonderful place to be so and I and I like their vision I
00:09:05.320like what they've done as a country as a region what they're doing over there yeah yeah I really
00:09:10.600like Dubai I've been there a number of times it's fun and it's great and I feel like so I lived in
00:09:15.800the buy back in 2010 to 2013 and i went back after like what it was 10 years now i just went in
00:09:23.140december i was blown away by how much they've advanced even from them and i do feel the buy
00:09:29.200is going to be the city of the future it is very ai focused it's very tech focused they are very
00:09:33.940much about making things easy yeah bringing in technology you're really gunning for that
00:09:39.200I went to buy a SIM card, a local SIM card. This is how seamless the process was. I went to the
00:09:45.880local store and I literally walked in. There were machines. You give your ID, you put it into the
00:09:50.620machine, you push in a number. It's automated. Everything is electronical. Over here, you go to
00:09:56.140a T-Mobile or an AT&T, you're literally standing in line for an hour and a half trying to see
00:09:59.660somebody. And I'm like, we are supposed to be a progressive first world country. Why have we not
00:10:04.460adapted technology more into our day to day yeah i wonder if it's just because our like the american
00:10:11.980culture it's not that old but it's older than what's going on in dubai you know at least the
00:10:17.560kind of more up-to-date part and there's so much red tape coming from canada going from canada to
00:10:23.620the u.s is like oh everything's easy in the u.s and then you go from the u.s to somewhere like
00:10:27.900dubai and it's like oh there's like more they're like there's a higher percentage of entrepreneurs
00:10:32.420and things are easier to get done because there's less red tape i also think it comes down to a
00:10:38.000cultural mentality i think we have thought for a long time i'll talk from an american perspective
00:10:42.220that we're better than everybody else we're greater than everybody else so we don't maybe
00:10:46.580have the same push to prove ourselves the way the middle east does who is a newer generation
00:10:51.260that's a newer culture so they're gunning to be the best because they haven't seen themselves as
00:10:57.400the best yeah yeah we get for sure and i think in a larger setting completely outside of just
00:11:03.980talking about health and wellness america unless it shifts its narrative to try to level itself up
00:11:08.460to the where you know to be the great again we're going to lose out long term because you have other
00:11:13.560countries like china coming through yeah that are hyper advanced you even look at the way1.00
00:11:17.940chinese children what they're learning in montessori versus american kids it's a world
00:11:23.440of difference the way they're learning the way they they still practice the way they're training0.99
00:11:29.040their brains we are putting our kids onto screens our children's brains are going through mush
00:11:34.980um they're chronically inflamed we're feeding them processed foods 73 percent of the american
00:11:40.860diet is processed food yeah that's insane so that's so bad i shouldn't even be laughing at
00:11:47.220that that's crazy and you know people like you and i are you know we have options we do our
00:11:52.580research and stuff but a lot of people don't and so we have to really sit back and think about if
00:11:57.720we want America to you know make being making America great it also comes down to how are we
00:12:04.480preparing with technology with advancement with food with nutrition with education and making
00:12:10.120sure our country is set up for the next you know century yeah yeah for sure I think things are
00:12:16.680changing though and I'm super excited about this change I'm just excited to be in a place in a
00:12:22.460time like today i know it's fun huh i can't believe people are talking about health as if
00:12:27.640it's cool instead of just being like you quack you quack you're like out there you know when i
00:12:33.100and i said this the other day if i had said the word turbo cancer in 2022 when my mom died and i
00:12:39.840knew what it was if i had dared said it on a podcast if i dared brought it up in public people
00:12:44.700would look at me like i had three heads but with this whole maha movement and bobby kennedy and
00:12:50.320all these incredible people around him, they have given people like us a voice and allowed us to
00:12:55.560question and ask, be curious and also look further into what's really happening with our health.
00:13:01.520Okay. So on the turbo cancer front, so my mom had cancer that she like narrowly escaped from0.93
00:13:10.080and it was the same. It was, I like, I'm, I've, I haven't heard of, I've heard of turbo cancer.
00:13:16.480I don't know what it is. So I want to get into that. I just assume very fast growing,
00:13:20.020which was very aggressive hers was like super rare and then it was like you have eight months1.00
00:13:24.780it was like sorry what like what when when does that happen so is that that's what a turbo cancer
00:13:31.320is it's just like cancer that comes on super fast it's very aggressive and by the time you do get
00:13:35.960diagnosed with it it's pretty far gone and my mom that's what happened so she wasn't even leaving
00:13:41.700the house she lived in london because that's where i grew up for 17 years so she was there
00:13:45.400and she wasn't even leaving the house because obviously the uk was completely shut down i mean
00:13:49.800i lived in miami that opened within two months but the uk had very strict you know hard restrictions
00:13:54.940yeah like canada yeah everything was like turned upside down she's not leaving the house but for
00:14:00.360some reason her gp thought she should get vaccinated and boosted but i was like why this
00:14:05.920woman's already been compromised once she's obviously in remission from cancer and she's
00:14:10.040been clear for a while why would you do this to her and for some reason they gave into the fear
00:14:15.260mongering whatever Michaela literally she got the she got the booster it was I think December 2021
00:14:22.060or January 2022 and within we were told at that point a month into we were told she has six months
00:14:28.960she died within 90 days of that literally 90 days that's crazy yeah oh my gosh that's terrible and
00:14:39.180my sister she lived with my sister and I was always because I had a lot of health issues growing up
00:14:45.260And then I moved to America. And it's probably one of the best things that happened to me because I lived with family and, you know, lived in Dubai and lived in the UK for so long. When I moved to America 11 years ago now, I was kind of never lived here. You know, I'm born American, but I'd never lived here prior. And I had to come here and make a life for myself from scratch.
00:15:02.940And during that process, because I had the freedom to not have, you know, my family in
00:15:07.280my ear and people I've known in my ear, I started discovering things and figuring things