This Past Weekend with Theo Von

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00:00:56.320 for planned features and network management details today's guest is an entrepreneur he's a renegade

00:01:03.440 he's a business model and he is the head of the ufc um he's from massachusetts and i couldn't be more

00:01:13.360 excited to go a couple rounds with someone today's guest is mr dana white

00:01:20.480 do you feel handsomer as you've gotten more in shape

00:01:48.960 you guys got to deal with celsius yeah it's pretty good yeah it's awesome man so um it's

00:01:55.520 good man we've had a really great year we've um it's been fascinating man all types of just

00:02:00.400 interesting people rappers robert f kennedy um we just had wayne gretzky um i don't know who else

00:02:08.640 you gotta do trump yeah we'd love to get closer i'll get you trump if you want to do them yeah well

00:02:13.760 we had sexy red on and she's from the hood right she has some pretty ratchet stuff she sings about

00:02:18.880 like her vagina stuff but people love her right that's her yeah sexy red is wild she yeah uh and

00:02:26.480 she is actually pregnant as well the best part of it was at the end i was like hey i'm gonna invite

00:02:30.960 you to ufc fight sometimes she's like i'd love to go that would be awesome so the hood would really show

00:02:36.800 up for that what did you think about slap well it's a great question brother um first of all i

00:02:43.520 didn't know i didn't know what being there makes it uh you're like oh my god this is amazing i like

00:02:50.400 how it's bite size in the way that if you want to like hang out with friends and chat you can be

00:02:56.240 talking to your buddy and you know exactly when the action is going to happen right so as whereas ufc

00:03:01.360 you don't want to miss any so true any of the dance that's a really good point so i loved how it

00:03:05.520 was like very digestible like in okay it's like hold on dude chill let's focus this is it um

00:03:12.560 i like the people that were there i thought was really interesting i can't tell when i'm there

00:03:18.080 there's moments where i'm supporting and then there's moments where i'm heckling almost right

00:03:22.880 there's respect for sure but i could like i don't know it was weird like cow like cowboy

00:03:28.720 cerrone's here and he's like knock him out them slides like one guy's wearing sandals you know

00:03:33.120 so i think there's a little bit of a peanut gallery aspect there is um but there is at ufc too though

00:03:39.440 i mean there's a lot of a lot of yelling and shit talking at ufc i think ufc has become a lot more

00:03:45.440 sophisticated over the like the last 10 years yeah but before that it was was it really quite a slap

00:03:51.440 crowd yeah oh well dude i remember when i first heard about ufc it was like the kids who were

00:03:58.400 not gonna finish school we're watching it right it was like they had a vh it would like come in the

00:04:03.920 mail that dude yeah yeah dude yeah that talk about a guy that's become famous just off

00:04:11.600 fucking one picture sitting in the crowd just bleed he works with blood drives now too which is crazy

00:04:17.360 huh no are you serious no i'm not but that would be yeah but that would be actually it's not a bad

00:04:22.240 partnership dude i'd fucking i'd pour a 12 ounce o negative for that guy if you asked me to

00:04:27.840 that guy's an animal i'll tell you something fascinating about the slap content so there's a

00:04:32.960 there's a woman named amy kaplan and she's she's a media member right and i don't know who she writes

00:04:38.480 for but she comes to everything ufc slap she supports whatever right so when she showed up to slap

00:04:44.400 on um on wednesday she had 20 followers on tiktok so she posted the the the video of sheena the

00:04:52.800 women's one oh yeah knocking her out right now it's at 1.6 million views and she has 3600 followers

00:05:00.880 off one post from slap how crazy is that this is the one right here yeah you should you should have

00:05:07.920 cut that up and put it out that's all the all the influencers that come they love it because the

00:05:12.880 content's so powerful listen to me if you take the nfl the nba major league baseball the nhl ufc

00:05:21.760 wwe nascar formula one pga and a couple other ones you combine all their numbers together on social

00:05:28.240 multiply them by four they don't do what power slap does no way fucking fact and when you when

00:05:33.680 you post this content it is unbelievably powerful man yeah other things that i thought really about it

00:05:40.240 i liked how i wish i knew some of the fighters better i know some of that takes time and getting

00:05:45.440 to know them right 100 this is only our fifth ever event it's been around for eight months

00:05:49.840 and yeah no this thing's a fucking juggernaut though man but i dug it dude i'm sitting there

00:05:54.000 with my buddy sheldon sore and uh we're like holy shit dude this is so much fun like i i was like i was

00:06:01.120 excited to come back it i'm not gonna say it surprised me but it did when the guy like almost got a haircut

00:06:06.000 off of his yeah he has that beard you don't even know if he has a chin you're like what if that dude

00:06:09.820 doesn't even have a chin and he's just fucking out here that's one of the things we've been talking

00:06:15.480 about you know it's some of these beards are so big it's not where the hell their face is i agree

00:06:21.620 that's hilarious but i kind of love that aspect of it it's a little bit of camouflage dude where some

00:06:26.820 guy rolls out there with a naked chin some little fucking nudist you know yeah you're like this guy's

00:06:31.680 gotta calm down this pervert put some grow a beard man did you did you make it up to red rock after

00:06:36.760 no i didn't it was fucking mayhem up there really yeah we go to the high limit room after and big

00:06:43.000 party up there at red rock after the thing and everybody's gambling and all this shit but we had

00:06:48.600 done this thing we did a sweepstakes where somebody would get the opportunity to come in and gamble with

00:06:54.080 me and steve will do it right so we sit down at the table you couldn't fucking write this you

00:06:58.980 couldn't write this you sit down at the table i give the guy five grand we start gambling and he

00:07:04.920 just leaves with it we start gambling and uh me and hunter were just talking about i had hunter was

00:07:11.200 his coach hunter was kind of coaching him over there on the side and hunter said the guy was so nervous

00:07:17.640 he's like you know at one point he got up to what hunter eight grand wow he was up to eight thousand

00:07:22.880 dollars he had won he was in the fucking perfect seat at the table up to eight grand he's up to nine

00:07:28.300 grand now and and and i said listen you don't have to stay here you can you can leave whenever

00:07:33.520 you want whatever he's asking 100 questions like dana doesn't care if you want to leave oh yeah you

00:07:38.040 can quit when you want to so he says okay this is my last bet then win lose or draw this is my last

00:07:43.700 bet he puts it up steve will do it throws a thousand up on it underneath the guy put up like four or five

00:07:48.540 hundred steve puts a thousand under it he hits a fucking blackjack and wins i mean you couldn't write

00:07:54.320 a better fucking story than that so the kid leaves there with almost 10 g's and uh you know he won

00:07:59.540 the sweepstakes come gamble with us and actually got the experience slap got to go to the party after

00:08:04.340 and actually won 10 grand and win wow yeah that's incredible i love doing fun shit like that yeah

00:08:09.460 dude you know what you do a great job of that i'll say like i tune like and even now just being in the

00:08:14.040 facility and seeing like the kitchen where you guys shoot the uh fuck it friday and stuff i'm like man

00:08:18.600 that's pretty brave were you concerned about it at all at first like just putting yourself out there

00:08:22.540 like that because i think there's always this wall between like is it you know when people step into

00:08:28.100 like putting themselves out into social media yeah no i i don't care i've been doing it for so long

00:08:33.000 and i mean uh i mean i was doing these video blogs before this whole influencing thing was a thing

00:08:38.660 you know what i mean i used to do video blogs on youtube they would follow us around in the plane

00:08:43.960 going to events and all the behind the scenes type stuff so i i've been doing this for a long time

00:08:48.960 it doesn't bother me yeah what um what kind of tunes do you listen to what kind of music do you

00:08:54.220 listen to i'm into i'm into so many different types of music i like uh i mean my all-time favorite

00:09:01.800 bands are rage against the machine the beastie boys and the red hot chili peppers um but i listen to

00:09:07.740 everything i listen to 80s music listen to 70s music i listen to uh rap i listen to you remember your

00:09:14.600 first concert you ever went to the first concert i ever went to is kind of weird it was berlin

00:09:19.860 i went to berlin it's a band yeah oh yeah i'm not familiar with them okay no more words you know

00:09:25.200 oh yeah wait no more words play a beat of it no more words no more words i'm thinking more than

00:09:34.880 words i'm actually going to the cult tonight the cult's in town i'm going to the cult

00:09:38.980 and they're british huh yeah oh yeah

00:09:42.240 you know the cult yeah kind of you know who i know

00:09:48.620 who'd you go with i go okay i get a little bit of an energy now for what's going on there

00:09:56.900 will you stop it was michael bisping the dj you know he used to be a dj

00:10:00.320 i didn't know that dude he has a great story about uh somebody um stole his records when i isn't this

00:10:08.620 right isn't michael bisping somebody stole his records right he's the fucking dj right like the

00:10:13.260 last guy you want to steal from right some one guy some one-eyed fucking you know music maniac

00:10:18.680 running skrillex you know so he fucking he finds out who the dude is right the guy denies it he

00:10:26.660 pops the trunk and the records are in the fucking trunk dude and i think he put the dude in the

00:10:31.260 trunk did he really i think that's how it ended but yeah uh anyway he was a dj but um no i wasn't

00:10:36.820 familiar with them my first i did see duran duran recently though i did too did you great yeah i

00:10:41.740 thought it was pretty good man great yeah i was very impressed with how good they were i love live

00:10:46.700 music so i go to lots of concerts there's this there's this kid so funny we say the cult i'm going

00:10:51.840 to the cult tonight i see the cult all the time big cult fan too cult's one of my favorite bands of

00:10:57.020 all time so i uh i i go to the cult and some band called dez rocks is opening for him i never heard

00:11:05.440 of him and uh so i said ah let's just go walk around we'll come back later i come back and they

00:11:09.820 have a couple songs left i was blown away really by how good they were there's right i was so blown

00:11:16.160 away that i jumped on on a plane the next day and saw him again in san diego yeah and i saw him in

00:11:21.940 utah now most of the music that you see for ufc and power slap is dez rocks no way when we do the

00:11:29.220 commercials like the commercials yeah all the hype pieces i use his music oh it's amazing man

00:11:34.940 yeah he's he's incredible he's playing the troubadour in la uh next sunday oh sweet i think i'll be out

00:11:42.080 there then let's go you're gonna go i'm gonna fly in for you are yeah you want to go yeah i have to go

00:11:47.160 now but yeah i'll go fuck yeah let's do it um i'll go and uh i'm going i think you guys are going to

00:11:52.980 the motocross on sunday yeah no uh with john shahidi are you guys doing that thing i'm doing

00:11:57.920 nitro circus i'm doing nitro circus tomorrow i'm gonna go oh it's tomorrow it's tomorrow in anaheim

00:12:02.700 yeah yeah i have a show i actually i'm meeting trump tomorrow morning for breakfast on his plane

00:12:07.920 wow his plane is landing here we're gonna have breakfast on his plane then i'm jumping on our

00:12:12.860 plane and going to uh to nitro circus oh that's gonna be fun yeah i wanted to be over there what does

00:12:19.460 trump have for breakfast you think if you have breakfast i'll tell you tomorrow okay okay

00:12:23.420 i'll tell you tomorrow all right what uh what would your walkout song be you think if you were a fighter

00:12:28.280 oh shit there's so many good ones to choose from i know i sort of lived vicariously through the

00:12:36.140 through the athletes over the last you know however many years because i picked a lot of the songs for

00:12:40.580 a lot of these guys to walk out to yeah do some of them just not want to pick it some don't even

00:12:44.180 give a fuck could care less like they could die they're not even going to know what music's on the

00:12:48.920 way there nope oh yeah most most of them didn't even care in the early days and you can't die on

00:12:54.420 it with hillary duff when you're going to the fucking war yeah no most of the music that was

00:12:59.060 picked back in the day was done by me and um but but the walkout song's important it's a big deal

00:13:04.740 it's one of the things that if if you're not a big star already and the song comes on and people

00:13:09.440 connect with the song and like it they're like oh who's this guy it's a big deal yeah bobby green i

00:13:14.200 think does it pretty well i noticed he'll kind of change his up and he brings so much energy you

00:13:18.260 know but i think you can feel his energy when he's coming in uh poirier has that james brown

00:13:22.460 you know some of these fighters come up with songs that i would never dream of could be a cool

00:13:29.020 walk-in song yeah yeah the walk-in song is is a fun but very important part of the the live event

00:13:36.280 yeah i think so man i want to yeah and i want to say too man just your bravery and doing and keeping

00:13:41.820 things going during the pandemic it changed everything it gave a lot of people a feeling like that there

00:13:46.720 was still somebody that could do something different it gave a lot of people a feeling

00:13:50.360 that like um everybody wasn't subject to uh kind of like the privatized tyranny that's kind of going

00:13:58.320 on yeah you know and um i agree with you and man it made it made me so much more of an involved fan

00:14:03.960 dude that's awesome well i appreciate it listen the pandemic never made sense to me and and again

00:14:09.420 because of my close relationship with abu dhabi you know i knew over there that they were doing testing

00:14:15.060 and they were doing all this stuff and like if they can do it why can't we do it over here

00:14:18.760 yeah and why couldn't we create you know this space you know they ended up calling them the bubble

00:14:24.320 but this space where you know everybody was tested you knew everybody was clean and we couldn't put on

00:14:30.140 an event we did it in jacksonville we did it in abu dhabi and you know i'm one of these guys i love this

00:14:36.680 country i i love america uh this country has obviously been very good to me my family and uh a lot of my

00:14:44.200 friends and employees we don't just fucking roll over and hide in this country man this whole

00:14:50.380 pussification of america and everybody you know fucking scared of everything and whatever i was like

00:14:56.620 if this is as bad as they think it is or they're saying it is you're fucking dead anyway yeah we're

00:15:02.680 gonna die you don't want to die yeah just wearing a mask they can't even see your face yeah

00:15:07.140 dying a mask hiding in your house oh hell no so what do you think your walkout song would be

00:15:12.900 look can it just be the cult sure i do the call i do the cult uh i do the cult she sells sanctuary

00:15:18.640 um or listen you know when you can never go wrong with a walkout song acdc yeah you never go wrong

00:15:26.280 with acdc i'm trying to think of an acdc song i'm a little back in black yeah for those about the rock

00:15:33.160 oh that's the shit my brother used to beat the shit out of me all that music exactly oh did i some

00:15:39.600 good ass whooping music oh i still i have a floating rib that was originally not floating

00:15:43.760 uh because of half of alice and change's second album

00:15:47.900 big alice and change fan bro we would lose bro one time i go over to perry farrell's house right i

00:15:57.120 relapsed first of all i relapsed at a one-year-old's birthday party so obviously i've had some tough times

00:16:02.520 but um i a friend of mine who's in jail now i think but at the time he had a child a friend of

00:16:09.280 mine had a party at perry farrell's house because he had a nice home and it was a one-year-old's

00:16:13.540 birthday and i go in and i didn't know who perry farrell was i'd listen to him you know i just

00:16:18.300 couldn't recognize him right and then i'm just there's this dude kind of just mumbling around

00:16:22.320 by this big bookcase and i go there i'm fucking talking to the dude about these different books

00:16:27.260 and it ended up being him uh anyway the story's anticlimactic but yeah i met him at a one-year-old's

00:16:32.020 birthday party neither one of us knew the child which i think also made it weird and we talked

00:16:35.360 about that a little it's weird to be at a really small kid's birthday and pretend that he's bigger

00:16:40.860 or something right you know um what is that nick shinead oh that's shinead yeah yeah yeah that that

00:16:48.120 that's that that's a good one you know it was fascinating too because it's a big shinead big shinead

00:16:54.720 fan and uh i actually didn't go to my high school 10-year reunion because shinead o'connor was playing at

00:17:01.460 the hard rock i went to see shinead o'connor instead and um then to meet her and go through

00:17:07.680 this whole thing with connor and she was such an incredible performer and had such a great voice

00:17:14.080 and i think this kind of goes to what you were talking about about putting yourself out there

00:17:19.140 you know she ripped up that picture of the pope on saturday night live that night

00:17:22.700 and she got fucking just attacked by everybody i mean everybody just started coming after her

00:17:29.900 and she got beat on for so long that she actually got to the point where she would have terrible anxiety

00:17:38.560 when she would go out and try to perform wow so leading up to that connor walkout it was uh we didn't

00:17:46.080 know if it was going to happen or not happen live even though she was there and we had done the deal

00:17:50.460 with her to come but um yeah i adored her she was a really good person i liked her a lot

00:17:55.980 and uh it's sad to see her go but i was a huge shinead fan did you like give her a pep talk before

00:18:01.280 is there any kind of communication like that hundred percent i absolutely did yeah i can imagine i can

00:18:06.840 totally relate to what you're saying is if if the you think the media especially are people some people

00:18:11.340 are on your side and how they would be so scary especially if you're a singer to go out there

00:18:14.840 yeah it's it's listen when when you're out in the public and whatever the thing is with me is i

00:18:19.260 don't give a fuck i don't give a fuck yeah give a shit what anybody says or what anybody thinks i have

00:18:25.380 this mindset i know exactly who the fuck i am i have my circle of people that i hang around with who

00:18:32.580 know me and know what i'm about and whatever and uh anybody else who doesn't like it or doesn't want

00:18:38.920 i'm fucking bad okay were you always like that do you always like that wow i was always like that

00:18:46.080 because that's the part that i think these days it gets a little bit harder to create like i mean i

00:18:50.420 work for myself right and so um it's nice to have your own space where you don't have to answer

00:18:56.180 anybody you have to answer to advertisers sometimes but at this point you can also sell direct to

00:19:00.120 consumers you can say fucking sayonara to advertisers if you need to i will never ever answer to a

00:19:06.940 fucking advertiser never yeah i've been through it believe me yeah listen this is really easy

00:19:13.980 fucking solution pay me what you owe me and you go your way and i'll go mine pretty easy fucking

00:19:20.500 solution that's it yeah yeah don't you can't ever let these these fucking people hold you hostage or

00:19:28.140 try to you know try to change who you are or what you stand for or um try to try to uh determine how

00:19:37.480 you're going to run your business yeah fuck that shit do you think that that is becoming more the

00:19:43.740 commonplace or that it got to be the commonplace and now we're getting out of that i think it it needs

00:19:49.180 to be the commonplace you cannot you cannot be held hostage by advertisers i mean uh dave chapelle

00:19:56.140 has this great um comedy thing that he was doing and he says uh you know everybody asked me why i

00:20:03.940 don't have a tennis shoe and you know i've been offered tennis shoe deals you know i don't have

00:20:08.680 a tennis shoe because as soon as you do something they don't like take the tennis shoe away it's gone

00:20:13.400 and all that shit and you know what i mean he's right that's why i don't fuck with hollywood a lot

00:20:17.480 man i don't do a lot of shit they say come do this come be in the movie yep the guy calls me fucking

00:20:22.100 ricky furley or whatever calls me hey you want to be in a you know dope sick 11 or whatever the

00:20:27.520 fucking movie is i don't give up dude no i don't want to fuck i don't want if they i don't want them

00:20:32.660 to be able to write an article to be say hey we took this away from this guy because he said this

00:20:37.300 yeah i don't fucking need any of that shit 100 and they only came to ask me once i started doing my

00:20:43.060 own thing anyway so fuck them sorry man i'm obviously angry about that but um but thanks for some of the

00:20:48.800 fuck yeah you're not wrong you're right yeah there's a lot of that energy in the world that

00:20:52.100 people don't know what to do it's got to be 100 man you let these people come in and and and you

00:20:57.380 know these people are paying to be a partner with you to to put their logos with you and be with you

00:21:02.260 until something goes you find out who's with you and who's not when the shit hits the fan yeah you

00:21:07.140 know what i mean i say this all the time it happened with me and my my employees during covid

00:21:11.280 right right in covid they're laying people off and whatever we didn't fucking lay anybody off

00:21:16.100 didn't you negate some of your salary or something what'd you guys do no i said i would

00:21:21.100 but okay i said we're gonna go through this we're not laying anybody off we're going through this yeah

00:21:25.040 and um you know every christmas party i get up on stage and tell my fucking team how much i love

00:21:31.760 them and how important they are to me and then the scariest time in our lifetime uh hits and i'm like

00:21:36.600 hey i love you guys so much i'm gonna fucking lay you off some of you have been with me 10 15 20 years

00:21:41.060 i'm one of these guys the whole fucking ship goes down together we're not at all we're all

00:21:47.900 fucking sinking me included or we don't at all you know and and uh you know that doesn't exist

00:21:54.580 in this world that we live in today everybody's just so easy to pull the trigger and let go of

00:22:00.360 some of their people and you know it's something good i need to hear that too you know i'm just as

00:22:04.200 my business grows i've become more of a boss i never wanted to be a boss how do you do this how do

00:22:09.260 you do this without these two i don't right but i right yeah and now that you said how do these two

00:22:14.280 do this without you right you're a fucking team i think we've realized that more this year i think

00:22:21.100 but it's become a learning lesson for me as a boss you know it's like you think like i need to just

00:22:25.620 hold on but you really need to let go and let others help you're you're a team you what you do is

00:22:31.360 when you run a successful fucking business you do it by building a really good team around you yeah you

00:22:36.940 know and uh i have you're lucky you have a lot of great employees man i got the best team in the

00:22:43.500 world man you really do 150 un-fucking-believable people when i said we're fucking storming the beach

00:22:49.120 we're going definitely dude nobody fucking said no there is no experience man when i go to the ufc

00:22:55.720 fights it's like the whether it's the assistants or your directors or um the guys who are opening the

00:23:02.720 cage door you look over and there's like some hero years there's david spade or there's mel gibson or

00:23:08.520 there's joe burrow it's like you have all of just like and it just feels like you're in this fun

00:23:13.500 fucking family that's a little bit mentally unhandled right i'm not gonna say that okay

00:23:19.280 no you're not wrong yeah this family's not wrong yeah this family's had some fucking domestic disputes

00:23:25.660 all right but they uh but it just dude it feels so much fun when i leave the event i miss that i miss

00:23:33.120 the people that you work with just as much as i miss the action that's awesome i i love hearing that

00:23:38.980 and and thank you and and you're not the first one to tell me that everybody tells me that anybody who

00:23:44.240 interacts with anyone on my team and and everybody here is is smart hard working the best at what they

00:23:52.380 do and there's no none of that bullshit you know at the office where there's all this backstabbing and

00:23:58.000 fucking all this bullshit those type of people we get rid of immediately yeah you you don't last here

00:24:03.220 being that kind of a person this is a team this is a family and uh we throw parties here all the time

00:24:10.300 for all of our employees we throw different types of parties like parties for the for the employees

00:24:14.980 where they can bring their their spouse or their wife or whatever then we throw parties where you can

00:24:18.860 bring your kids because we want their kids to come and see the place where their parents work

00:24:22.900 and they want them to feel you know your parents are gone at work all the time we want the kids to

00:24:27.340 look at where they go to work as a fun place as as a place that's that that's cool oh mom and dad are

00:24:32.180 at work we love going to their work yeah you know what i mean oh fucking start a 37 pound weight class

00:24:36.680 dude you know what i'm saying yeah i mean that's awesome that's out of line because that's children

00:24:40.800 fighting but um was it hard for you to learn to be a boss as your business grew like what was some of

00:24:46.360 the because man even you just saying this in front of us man it's important for us to hear because

00:24:50.480 i i need to do a better job of it you know and some of that is just stuff i'm learning

00:24:54.800 as my business has grown in my responsibilities and not feeling like i need to really try to do

00:25:00.400 everything myself you know i can be a better uh boss and employee and and co-worker a lot of times

00:25:05.960 um so it's just powerful you're saying that in front of us delegating um yeah it's and respecting

00:25:11.320 people's ability to do stuff sometimes i'm just i was always so used to doing things myself growing

00:25:17.520 up 100 you know i get listen i'm still as successful as this thing has been and all the stuff that we do

00:25:23.740 i get here every day at nine o'clock and and i'm one of the last guys to leave this building every

00:25:28.880 night still um was it hard to learn to be a boss like how did you like have like a role model with

00:25:34.300 that or did you well i i had my own business before this but you know i obviously wasn't the difference

00:25:39.860 the only difference in in coming to the ufc was you know the size you know being a global company

00:25:47.560 and obviously the finance side i mean you know i went from dealing with hundreds of thousands of

00:25:53.660 dollars to dealing with hundreds of millions of dollars so that that's the difference um but

00:25:59.500 you know finance is not my fucking thing we have a very strong finance team and you know one of the

00:26:05.920 things i hated the most in in being in this business was fucking budget meetings man yeah we

00:26:10.940 used to be in budget meetings you know when we were getting murdered and we were losing money

00:26:14.740 we were in budget meetings for fucking it felt like days and uh that was the only not fun part of the

00:26:21.600 business for me and uh now where we are now i only do the fun shit i only do the shit that i really

00:26:27.960 love to do yeah and and i stay completely focused on which is making sure the production the live and

00:26:35.560 in-house production is fucking perfect um uh finding new talent uh putting on the best fights we can

00:26:44.240 possibly put on and start building those are those are the things that i really focus on um so more

00:26:50.340 more marketing i don't fuck with finances at all yeah good yeah i mean just because you like to gamble

00:26:57.180 you know and because fucking i do too man so you know i fucking i'm on some site now i can't even

00:27:04.480 get my money out of the fucking thing like jesus dude i online gaming is is a little as a little

00:27:10.500 strange isn't it yeah i respect them and we're happy that they advertise but it's also it's a

00:27:16.020 little obtuse sometimes i'm an old school brick and mortar uh you know sit at the table and play

00:27:21.180 kind of guy oh yeah i'd rather not be able to pay my tab and have two fucking italians beat the

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00:31:02.680 60-day trial that's shipstation.com code theo make ship happen is it hard for you guys to pick

00:31:11.680 sponsors i know you guys have a new sponsorship you guys have new sponsorship with bud light right

00:31:15.680 yep but is it do people like do companies come and do like shark tank for you kind of to present

00:31:20.880 the brands are like yeah kind of so um you know ufc is at a point now where you know guys come to us and

00:31:28.520 and and want to pitch their their brands or whatever it is to to uh advertise with us and

00:31:34.580 recently you know i i've become very involved in the uh on the sponsorship side so you know i i meet with

00:31:43.940 these guys and and uh you know i i just did a an interview the other day with with the media at

00:31:49.840 the scrum at slap and it's just i'm at a point now where in my life in my career i want to be with

00:31:55.640 people that i'm aligned with people that you know yeah it's it's not it's not just about the money

00:32:01.740 it is about the money because it's a sponsorship deal but it's not just i'm not going to go for

00:32:07.700 i'm not going to take a bigger offer if it isn't something that i am aligned with and don't 100%

00:32:13.540 believe in fuck yeah dude good for you it's nice to be in that space you know and i bet we can probably

00:32:19.560 all be there but i think some of it's fear but um yeah i had a business guy yeah you're just talking

00:32:24.580 about this were y'all about in life you have to have no fear you have to have no fear you have to

00:32:30.920 you have to believe in who you are and what you do and just go fucking get it yeah don't be afraid

00:32:36.300 to tell somebody no fucking water guy wants to you know wants to do a deal with you and the money

00:32:41.580 looks good but there's certain things about that you're not into fuck them fuck don't do it yeah

00:32:47.700 the right thing will come along be another one exactly and and somebody that you're more aligned

00:32:51.900 with when you look at at these type of things no different than a relationship if you're going to

00:32:57.700 get into a relationship with somebody right imagine if you had to had to drop a contract yeah with

00:33:04.220 some woman aquafine say we're gonna not some woman we're going to be in a relationship but

00:33:08.980 that could be six years yeah oh yeah you gotta you you have to be aligned and you have to it has to

00:33:15.620 be somebody that you can be in a relationship with for six years yeah you don't want to be three years

00:33:20.160 in and be like oh i'm still drinking ronda you know or i'm or you don't you don't want to be

00:33:24.740 three years in and be like oh i'm still drinking britney you know what happens to it i didn't mean to

00:33:29.160 say ronda so because i know she's a fighter here i just don't want there to be any

00:33:32.000 weird energy okay there won't be anyway good ronda was amazing actually one of the

00:33:36.520 i know she's one of your favorites i know that's what nicole said she said that all time she named

00:33:39.920 somebody else favorites but go on i'm sorry um i fucked us up man um sorry no you you know you

00:33:48.360 don't want to be in a relationship with somebody for a long time the covet thing it's like you know

00:33:51.720 you you think you're in this business with with uh you know whatever uh product it is and

00:33:58.260 the shit hits the fan like that that's when you find out who everybody really is yeah including

00:34:04.060 some of your sponsors oh yeah you know what i mean so you get you know you're in this the

00:34:08.860 sponsorship deal and the phone's ringing every day you're picking it up and and and you know

00:34:13.180 they don't like that you're doing this they don't like that you're going through covid

00:34:16.260 this is irresponsible you know now get the fuck out of here get the fuck out of here

00:34:22.020 you know what i mean you just it's just when you do a sponsorship deal with somebody you have to look

00:34:27.580 deep into who they are and you know who's running the company who's making the decisions

00:34:32.960 and are you aligned yeah i love that man yeah because we had robert kennedy jr on and we had a

00:34:39.900 company call or a couple companies call after that and say yeah just stuff about him we're not

00:34:45.320 advertising on this episode my advertiser's like you guys need to take the episode down you know

00:34:48.900 and uh and and we ended up what's wrong with him nothing nothing guy's fucking brilliant and i've

00:34:56.340 known he's a smart fucking guy for seven years great guy i mean a neat man right i i've never met

00:35:02.680 him yeah i've only watched his stuff and and you got this whole democrat republican fucking all this

00:35:08.920 crazy bullshit he's a fucking democrat yeah right but now they hate him just because he doesn't believe

00:35:13.240 like he's a democrat with common sense right yeah right he's like an old school

00:35:18.880 democrat yeah and smart guy whatever let me tell you this let me fucking tell you this

00:35:25.820 this is america you can fucking have whoever you want on your podcast you can do whatever the fuck

00:35:35.920 you want to do imagine a sponsor that's sponsoring you calling you and telling you

00:35:40.120 that you can't have this guy what sponsor did it um i i let me think and i'm not afraid to name them

00:35:48.960 i don't know if i remember i really don't i don't know if i believe you but okay that's fair um but i

00:35:55.200 really don't know if i remember imagine and this happened to me too this this happened to me i posted

00:36:01.240 a video for trump right on my personal social media and one of our big sponsors called and said take

00:36:07.860 that down you know i said go fuck yourself yeah you vote for whoever you want to vote for and i'll

00:36:15.280 vote for whoever i want to vote for that's how this works i don't even care who you're voting for it's

00:36:19.500 none of my fucking business but fuck you yeah don't ever fucking call me and tell me who to vote for

00:36:24.740 yeah yeah yeah i think a lot of people feel in fear these days you know a lot of people feel in

00:36:29.100 fear that if they don't vote for certain people they're going to lose their jobs i mean it's

00:36:32.620 hollywood for example about how fucking crazy that is it sounds insane it sounds just like well it'll

00:36:37.320 keep happening unless more people stand up for themselves and give them the fuck you response

00:36:43.620 well i'm gonna tell my sponsors right now if you don't if you don't like what i fucking have on

00:36:47.280 i'll tell you exactly what i'll do i'll end my deals and i'll just sell direct to consumer for a

00:36:52.180 lower price because the people will support you you know that well listen man you can't it's like

00:36:57.440 this whole bud light deal you know people are talking shit now sell out and all the shit that

00:37:02.280 they'll fucking say believe me i'm the furthest fucking thing from a sellout yeah bud light is the

00:37:08.800 right move for me they're exactly who i want to be with right now and uh we are very aligned as far

00:37:16.820 as core values go you know what i mean 65 000 americans they employ yeah that right there should

00:37:23.020 be enough 65 000 americans are employed there why would you want to put a bullet in that brand

00:37:28.140 off of one fucking thing how about you go back and look at all the good things they've done yeah

00:37:33.180 right that's a good point and where they really stand and what they really believe in

00:37:36.820 they take care of veterans they they take care of veterans families and first responders families

00:37:41.980 who have fallen and the list just goes on and on almost a billion dollars a year with u.s farmers

00:37:46.980 wow that alone is the reason you should be drinking fucking bud light yeah so fuck i i look deeper than

00:37:53.600 just fucking right you know oh they did this fucking can with whoever i don't give a shit about that

00:37:58.320 it's they've already they're showing right now that they're coming with me and they want to be

00:38:04.380 aligned with me those of you that are hardcores some of you guys are fanatical on this shit that

00:38:10.360 should be your you know you guys think you're all looking for an apology i'm gonna fucking apologize

00:38:14.380 to you yeah this is just because i'm risky fella you know just because some you know and they had

00:38:19.880 2500 influencers that day they gave everybody their own i know they did i knew that shit yeah i'm like

00:38:24.540 they just gave a can everybody nobody's paying attention everybody got a can if i don't know where

00:38:29.060 i'm at sexually i could probably use a drink you know that's honestly how i feel dude that's guys

00:38:36.160 that guy's having the toughest day you can't decide what union to fucking be in bro that's a

00:38:42.560 fucking issue dude that's a big issue to me but um no i think look man i think it's important and

00:38:49.620 you know what it makes me think i don't look and see who because we're in a place now where i can

00:38:53.840 choose the advertisers that i want and i never thought about that before i never have until just

00:38:58.220 now and i could i can look at advertisers and see if they have some of the same beliefs and values

00:39:02.120 that i do 100 you know and it's important and that is how you start to build back things the

00:39:06.200 other way i wish and it makes it fun whoever you are and whatever you believe in when you align

00:39:12.000 yourself with people not just the people that work for you and around you but the sponsors that you're

00:39:16.920 with yeah it just makes everything so much more fun you enjoy your job you love what you do every day

00:39:22.000 and there's no bullshit nobody's fucking calling you going you know hey don't have fucking kennedy on

00:39:27.200 your show yeah hey go fuck yourself yeah fucking tell me who i'm gonna have on my show yeah go john

00:39:32.980 f fuck yourself that's what i'll tell you exactly there you go you know exactly dude it's crazy

00:39:37.420 because lee harvey oswald went to the same middle school as me which is pretty wild but um anyway i

00:39:43.600 don't know why i told you robert kennedy's a smart guy and he's you know he's a great man he's an

00:39:47.820 environmentalist first of all and he helped clean up our environment right he's he grew up raising

00:39:51.860 homing pigeons and he has this great story about him and his friends when they were kids they would put

00:39:56.340 they would give the homing pigeons to a to the train conductor right and they would be like okay

00:40:01.100 take these to virginia or whatever and let them off at the same time you have to promise us and

00:40:05.460 whoever's gets back to the roost first that's who wins right so imagine that game with your buddy you're

00:40:10.760 just fucking sitting there waiting for a pigeon to come in you know just the guy's fascinating right

00:40:16.140 that's some rich people shit right oh dude that is fucking rich bro something flies by us dude

00:40:21.200 somebody's fucking gunning it down bro you know um but uh we actually had a couple brothers by us

00:40:27.980 grilling up a dove one time our neighbors and uh and i've never eaten dove but it was pretty good

00:40:33.600 but um but robert's a fascinating guy but that's how he started caring up caring about vaccinations

00:40:38.720 was he's in he cared about the environment outside of us so then he started care about the environment

00:40:43.140 inside of us right um so it all makes perfect sense but um but yeah i love the guy um what about

00:40:50.340 so when you deal with like how has it been harder because you guys are part of william morris right

00:40:55.680 i work with them right yeah they're pretty woke company right is it woke as woke can be yeah yeah

00:41:01.120 i think it's woke morris entertainment or something you know it should be anyway but um yeah they're

00:41:07.000 fucking woke they're always crazy we had tucker carlson on the other day and they're all fucking i'm

00:41:11.700 sure you know or whatever putting on their maxi pads but um i love tucker too yeah tucker's

00:41:17.620 fucking fascinating i'm actually going to dinner with him here in the next uh next few weeks yeah

00:41:22.560 he's it was interesting i didn't know what it would be like you know he looks like a guy that

00:41:26.320 you know uh gets dressed at johnston and murphy in the airport every day you know but um he was

00:41:31.940 really really cool yeah he's a great dude smart guy too really smart yeah it was fun i don't judge

00:41:37.140 people by their politics or or their race or their religions or any of that shit there's uh you're

00:41:43.860 either a douchebag or you're not a douchebag yeah and and if you're a douchebag i want nothing to do

00:41:48.860 with you yeah if you're a good person i don't care who you vote for what who you sleep with or what

00:41:54.320 religion you are i don't care about any of that shit is it um how much have you learned about

00:41:58.840 different cultures and ethnicities ethnicities just having your because dude you bring in there's

00:42:04.460 people with flags sometimes that i gotta look them up you know yeah no it's true that's it's amazing

00:42:08.480 though it's like i learned about uh ecuador from um cheeto vera right i didn't know about it but

00:42:13.620 next thing you know i know about it i get to talk with him it's like from ecuador yeah yeah thank god

00:42:18.260 i got that right too because that fucking flag i got it wrong i questioned it um cheeto vera is a

00:42:23.440 great dude he's fascinating but it is it's it's it's there'll be nights that we'll be sitting there by

00:42:29.100 the octagon and i trip out i grew up a big bruce lee fan right and when you watch enter the dragon

00:42:36.180 it's basically the premise is this this fanatical guy got all these people from around the world who

00:42:43.380 are supposed to be the best martial artists in the world he brings them to one place to fight

00:42:47.560 um that's a movie yeah enter the dragon enter the dragon i've heard of it you never saw enter the

00:42:53.500 dragon i never saw it you need to watch that tonight when you go home all right yes sir

00:43:00.640 and i will dragon so this guy brings them all to this island the guy ends up being you know bad

00:43:06.880 guy he's corrupt or whatever and bruce lee kills him sorry to ruin the movie for you but uh i'll still

00:43:11.760 watch it but some nights i'll sit there and i'll think about it i got i got this guy from china

00:43:16.300 fighting a guy from kazakhstan i got this guy from brazil fighting a guy from france you know what

00:43:23.040 me and it's like it is it's like i grew up loving enter the dragon and that whole concept now here

00:43:29.520 you are doing it doing it wow yeah it's pretty fucking cool dude laughter and left hooks those

00:43:34.040 are universal languages i think it's true i agree because it's crazy imagine two guys that can't

00:43:38.600 even speak to each other then you put keith peterson in between him as the mediator and no offense i love

00:43:45.640 keith he came to a show in new jersey he knows i love him and uh but if that's the fucking moderator

00:43:51.200 and then they can't even speak but they're fighting it's really it's kind of a beautiful

00:43:55.600 dance the whole thing is a beautiful day have these people from different parts of the world

00:43:59.380 right and they're training and they're trying to become the best mixed martial artist they can be

00:44:06.260 and somebody on the other side of the planet is doing the same and we can actually put them

00:44:10.700 together to see who is the best it's fucking awesome dude that's got to be so high man it's

00:44:15.860 awesome have you had trouble do you ever have trouble like i have trouble a lot of times feeling

00:44:19.640 proud of myself is something i've had trouble with does has that ever been something you've

00:44:23.060 dealt with does that make any sense when i ask you that i'm never proud of myself i i always look at

00:44:28.100 things like we're not even close people ask me all the time do you ever look around and say oh wow

00:44:33.380 look at it i'm always like what's next what's next what's next yeah why do you think that is do

00:44:38.760 you think because i'm that way too it's hard for me to feel kind of where i'm at sometimes because i

00:44:43.200 always have some vision or something you know that needs to be done yeah do you think that comes

00:44:48.400 because i notice it's a commonality amongst some some folks do you think there's any have you able

00:44:53.920 to get in touch with any of that and think about that at all i don't give a shit yeah i just keep

00:44:59.860 fucking i just keep plugging i just keep plugging man there's just so much more work to be done

00:45:04.860 i just want to do as much as i can do yeah until i can't do it anymore yeah dude i'm so thankful that

00:45:11.560 you said that about the advertisers because i don't even think about it we advertise for a lot of

00:45:15.700 companies right and we can have an effect on how well they do we've helped build some big brands

00:45:20.080 and to think that i should know who what their some of their thoughts are and their beliefs are so

00:45:24.260 that i can align them with mine fucking that's cool that's something that's a way that i can

00:45:27.920 help contribute towards and have fun doing it yeah you know you help build their business they help

00:45:33.520 build yours it's a really it should be a great relationship and it should be a good experience for

00:45:38.600 everybody involved yeah um but i can tell you from experience if you end up with the wrong one

00:45:43.860 there's nothing fun about it and actually you you end up in a in a bad relationship it's like any

00:45:51.520 other bad relationship between you and a woman or whatever it could be nobody wants to be in a bad

00:45:56.700 relationship yeah have y'all struggled with i mean it happens like that's happened a couple times but

00:46:00.360 yeah um oh peloton was the we just got an update um it was peloton was the band was the people who

00:46:09.400 wanted an ad out peloton and meanwhile you have rfk so peloton yeah what do they sell fucking bikes

00:46:15.200 the stationary bikes peloton sell stationary bikes and they got a problem of robert fucking kennedy

00:46:22.700 fuck you peloton what do i do who the fuck are they yeah first right are you fucking kidding me

00:46:29.400 yeah fucking peloton calling bitching about robert kennedy

00:46:34.100 yeah dude you want to go nowhere who's the ceo of peloton uh i want to see this fucking

00:46:41.480 i want to see this fucking lamb dude hey you know what gets you further than a peloton hitchhiking

00:46:46.540 okay how about that dude

00:46:48.400 barry mccarthy this fucking wiener schnitzel huh let's see barry mccarthy oh my god

00:46:57.940 oh oh oh yeah oh fucking yeah barry mccarthy looks like that guy a hundred percent and it look

00:47:09.400 if you're just listening at home and you're thinking of what he looks like you're right

00:47:12.980 he looks like a douchebag yeah dude 100 where's he from oh yeah he looks like somebody that eats

00:47:18.560 his own skin a little bit at a time yeah he is he is uh where is he fucking if you call me up and

00:47:25.420 said this guy was complaining about something i'd say oh fuck san francisco california there we go

00:47:32.020 my boy ring-a-ling dude there you go they've been giving pelotons to fucking vagrants so that's why

00:47:37.940 they're not leaving yeah fuck you peloton yeah do we have pelotons in the gym are those peloton

00:47:45.860 ask sports no no there's bikes next to it ask yeah we're getting rid of them yeah we're getting

00:47:54.700 rid of the pelotons yeah and if they ever mail sorry he's gonna kill himself but we're getting

00:47:58.180 rid of the pelotons pelotons are out of the gym whoever uses the most can fucking have them at home

00:48:03.420 but they can't use them here brother that's what you do that's what you do you stop fucking using

00:48:07.800 their products and you fuck them yeah and tell them to go fuck themselves and that's the same thing

00:48:13.080 for me like if somebody's telling you that you can't vote a certain way if somebody's telling you

00:48:16.460 that if your boss is make a video and fucking blast imagine that fucking dork yeah fucking picking up

00:48:23.860 the phone calling you and telling you that you can't have robert kennedy who is a democrat by the

00:48:29.760 way you know that guy's a fucking democrat right telling you that you can't fucking have him on your

00:48:35.060 show who the fuck are you barry mccarthy yeah to think you can pick up the phone and call anybody

00:48:40.000 you sell fucking stationary bikes for a living you fucking clown fuck you yeah fuck them dude god

00:48:47.000 dude and what is he fucking what is he he's probably middleweight i'll fucking cut 40 pounds and fucking

00:48:52.500 that guy is the typical fucking pompous arrogant fucking douchebag that i cannot stomach it's people

00:49:00.520 who don't know yeah it's people that think they know what it's like somewhere and they've never even

00:49:03.900 been there that's a story of a lot of our country these days but i like this it gives me it gives me an

00:49:08.380 avenue to feel like i can fight back so i appreciate that you have to fight back yeah you're gonna let

00:49:12.720 that fucking guy tell you what to do well no dude i will cook that dude's fucking look at this there

00:49:17.940 he is that that right there tells you exactly what fucking barry mccarthy is all about peloton just

00:49:25.000 laid off 500 their employees in their fourth round of cuts this year yep you know what everybody

00:49:30.420 listening fucking fuck barry mccarthy and peloton okay that that's what a stand-up guy barry is yeah

00:49:38.980 dude and that's why he yeah it's fucking no one let off let off 500 more of his fucking employees

00:49:45.480 out in his fourth round of cuts yeah and what's lamer than watching your husband get on a bike that

00:49:50.520 doesn't go anywhere huh what wife is like oh i'm so proud of this guy that's like my dad man right

00:50:00.400 my uh get borsari in here right now i need borsari in here yeah get him yeah is he a bicyclist

00:50:06.400 he has to be yeah if he isn't why does he look exactly he's just he's a workout freak i'm not

00:50:12.640 bullshitting you you can film us yeah my my guys are going to take the pelotons out of the gym today

00:50:18.360 we're getting rid of them we're gonna go throw them in the fucking garbage today i'll be happy to

00:50:22.580 toss them in we're throwing the pelotons in the garbage we're throwing them out of the ufc gym

00:50:26.540 i'll be happy to toss them in um what about when you talk about star building you mentioned earlier

00:50:32.680 and we'll do it we'll do it i know you're amped and i appreciate it um do what we're gonna throw

00:50:38.100 those pelotons out oh yeah yeah no that that's a fact yeah fuck i'm almost excited now yeah fuck that

00:50:43.500 guy man he ruined you know what he did he ruined they ruined my day the advertisers calling they want

00:50:48.220 it down they want it down they want there's advertisers upset they ruined my fucking day and i was

00:50:53.280 already having a shitty day that day and they fucking made it just a nightmare it was like seven

00:50:58.200 o'clock at night you got to take it down and the episode had been up it's a it's just shit show but

00:51:04.020 yeah screw them um you talked about star building a little bit ago right you mentioned it what is it

00:51:09.980 is there a toughest class or even gender is it tough to build like female stars like what is that kind of

00:51:17.740 like star building so if you look at the contender series right i create lots of different content

00:51:25.900 to build stars you got the contender series you have looking for a fight the ultimate fighter which

00:51:32.500 was the greatest star building uh show in format of all time and i'm i'm literally doing that same

00:51:39.180 format right now with power slap we bring guys into a house you find these guys you bring them into a

00:51:44.240 house they live eat and sleep and train together and then compete against each other and what it

00:51:50.160 does is it does a few things while you're you know showing the world who they are on on on television

00:51:57.780 or online or whatever it is you're it's also a pressure cooker they have to deal with pressure

00:52:02.480 and competing over and over and cutting weight then there's a camera in their face seven days a week

00:52:08.440 24 hours a day it's like media training at the same time it and and what always happens is no matter

00:52:14.720 what the best always rise to the top it is fascinating all right so this is craig borsari

00:52:20.800 he's my head of i know craig he's friends with my my i know his neighbors yep there you go oh he's

00:52:25.920 craig craig is very friendly with all his exceptional guy so uh he was in a situation where

00:52:32.940 he had robert kennedy uh jr on his show and an advertiser called and told him get rid of that

00:52:39.980 you're not posting that podcast take it down blah blah blah because he had robert kennedy on right

00:52:44.760 um it was peloton okay well do you know who barry mccarthy is no barry mccarthy is the ceo of peloton

00:52:54.140 yeah let us see barry mccarthy again can we see him again please we got pictures of you and barry

00:52:59.080 mccarthy together actually craig is that is that pelotons that we have in the gym we have pelotons

00:53:04.200 yeah they're going we're throwing them out yeah we're getting rid of them that's barry mccarthy

00:53:08.280 this is the fucking guy that called and told him to take down the the fucking we had an episode does

00:53:14.440 that look like the guy that would call him bitch about robert kennedy jr he does doesn't he who is

00:53:19.120 that yeah look at that guy like tim cook yeah he does huh a little i don't know tim cook i mean i'm

00:53:25.500 just agreeing with you um i don't know him either look oh oh apple okay they're gone they're gone

00:53:33.640 they're going out today go bike on the road now yeah yeah no you just got to use the assault bikes

00:53:39.920 now instead yeah those are tougher anyway really way tougher than peloton it's time to step up if i if

00:53:46.760 i asked you to guess so he called and he wanted robert kennedy jr taken down right threatening him

00:53:53.000 uh on his podcast right yeah they were about to go public i think their company is about to go

00:53:57.580 public or something they're like this could ruin everything that's what our ad agency said to us

00:54:02.300 they're worried this could ruin everything it's fucking eight o'clock at night on a friday or

00:54:06.420 something fucking imagine that and uh and they made us go take an older episode down because of

00:54:10.720 something he'd said in recently in the news or this was like a year and that two years ago where do you

00:54:15.560 think barry lives where do you think he's from just look at him and let's guess huh and and listen to the

00:54:19.600 conversation and see if you can tell me where barry lives yeah he probably lives

00:54:24.740 craig uh san francisco oh fucking ding ding ding ding ding hey you just barry lives in san francisco

00:54:33.580 hold on you just won four pelotons

00:54:35.820 you just won a whole fucking line of pelotons you can line them right up in your house

00:54:43.640 you can have a flock of pelotons dude isn't that a band you can have a flock of pelotons dude

00:54:57.120 that's classic man oh man um all right anyway just had to share that with you yeah i should go

00:55:04.080 figure out my new workout go get those bikes sent over to your house and send barry a text and tell

00:55:11.100 him thanks thanks dude that makes you feel empowered honestly no this is what i do i like

00:55:17.760 i gotta do more of this bro i do every day no bike helmets either anybody wearing a fucking bike

00:55:23.520 helmet out there i bet you barry wears a helmet when he rides his oh i bet he wears when he rides

00:55:28.420 his wife dude you fucking come around me with a bike helmet dude i would rather get a concussion

00:55:36.760 to dive and be seen in a fucking bike helmet so that is awesome anyway um what's it like uh

00:55:44.300 we'll switch out of the out of this world a little bit what's it like being a dad you have a couple

00:55:48.000 children right yeah i got three i got two boys and a girl was that scary when you first thought

00:55:52.320 about being a dad yes very wow what was and were you already having success at that point in your

00:55:57.200 life i don't know a ton about so right when i bought uh right when we bought the ufc i had my

00:56:03.540 first son my oldest son he's 22 now and uh dana jr no yeah dana jr yeah and then uh a year as soon as

00:56:13.200 as soon as uh you could be with your wife again after being pregnant she got pregnant again so my

00:56:19.820 boys my boys are are uh less than a year apart so i had two kids right out of the gates yeah it was

00:56:29.620 two kids right out of the gate then then they said after my wife had a tubular pregnancy where

00:56:34.480 the baby gets caught in the tube and the tube bursts and uh they said she couldn't have kids

00:56:39.020 anymore so oh we we were like whatever and then five years later she got pregnant with my daughter

00:56:45.220 just miraculously yeah wow that's like all of the miracle baby yeah and what's something that

00:56:50.920 you like about each one of your children just individually or that you admire about each one of

00:56:54.120 them um my oldest one is uh is fun loving and and uh you know a great kid that you know he's like a

00:57:03.540 meathead he plays football he loves to work out he hangs around he's in a frat you know at usd and

00:57:10.560 all of his buddies are fun guys and uh they're actually having a uh this uh fraternity uh uh auction

00:57:17.560 you know they're raising money for the fraternity next week so i'm going down there and going to their

00:57:21.540 auction and all that beautiful school too then my younger son is very artistic very talented he

00:57:26.880 could play any sport he wants to play he's really good at anything but all three of my kids are

00:57:30.900 really good surfers snowboarders um and and my younger son loves the skateboard and all that stuff

00:57:37.160 so he's actually working for a company that lorenzo fertita and i own called throw one which is

00:57:42.600 thrill thrill one throw one we own ridiculousness on mtv y'all own that yeah that's our only show

00:57:48.280 yeah it's basically the ridiculousness network ridiculousness we own uh sls skate league uh we

00:57:56.860 own nitro circus and uh travis pastrana's nitro cross oh nice yeah so he what my son works for

00:58:02.900 them oh he does and then my daughter is 17 so he's the artistic one that one yeah yeah yeah and

00:58:07.600 they're all athletic he's the artistic one and what about your daughter what's my daughter she's a

00:58:11.460 cheerleader oh she is yeah she's still in high school she's a junior and uh just getting her ready

00:58:16.880 to figure out which college she wants to go to and all that good shit is it tougher being a girl

00:58:21.960 for you was it easier being a girl or boy dad did you have any it's tough for being a girl dad because

00:58:26.600 i didn't really give a shit what the boys did you know they could do whatever they want she can't do

00:58:31.480 whatever she wants so you know as a dad you have to sort of oversee and protect your daughter more

00:58:36.920 than you did your sons uh interesting and does that naturally i don't have any kids but i would like

00:58:41.200 to you know and so does that naturally just happen in a man you think if you have a daughter it

00:58:45.080 just kind of shows up more a hundred percent wow dude i dated a girl i remember in high school

00:58:49.400 and her dad was a fireman right and i broke up with her and he fucking made me eat like

00:58:54.380 like probably five hot dogs i remember he was fucking mad at me because i went to another event

00:58:59.860 with her and it was like this weird energy and he fucking sat there and made me eat as many as i

00:59:04.460 could it was just hot dogs yeah just like unlimited franks man i was i'm i'm trying to figure this one

00:59:10.360 out he just wanted to fucking put me through something you know and i think putting somebody

00:59:14.200 through bad fucking pork while they're sitting there you know it's just a lot for you you know

00:59:18.700 for for me when i was a kid you know i didn't have a lot of role models so i think it was a lot

00:59:22.200 um big holidays baby that means big family get together baby you know that somebody's gonna be

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01:00:33.680 google allegedly violated the privacy of millions of americans by tracking users even when using incognito mode

01:00:40.240 if you have used google's incognito mode and were unaware that it was still tracking your information

01:00:46.040 you may qualify to file a claim just try morgan and morgan's quiz today at for the people dot com

01:00:53.520 slash this past weekend to see if you qualify to join their lawsuit it takes just under five minutes

01:01:00.520 that's right if you believe your privacy has been violated while using google's incognito mode

01:01:05.060 you can check out morgan and morgan their fee is free unless they win for more information go to

01:01:11.340 for the people dot com slash this past weekend that's for the people dot com slash this past weekend

01:01:19.100 this is a paid advertisement this episode is brought to you by better help

01:01:24.580 you know i'm in you know i'm mentally unwell

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01:02:29.240 or something that you're that you're kind of excited about um you think uh you know the thrill one stuff

01:02:36.320 that i'm doing i love it uh you know we're having a blast doing that um you know hollerhead my whiskey

01:02:43.600 yeah having fun with that you know i i like uh i like building brands and i i love running

01:02:49.500 businesses and more importantly i'm like addicted to winning i love to win i love to to get out there

01:02:55.060 and take um these niche uh you know brands and and blow them up and make them big yeah i know i'm

01:03:04.700 friends with john shahidi right and you are too man i love shahidi he's a love shahidi love the both

01:03:09.940 the brothers the nelk boys uh that's that's my it's your squad that's my it's my squad they're

01:03:15.900 my game young i bet they keep you connected to stuff probably well you know how i got turned on

01:03:20.040 to them was from my oldest son dana during covid he says uh dad i want to show you something he took

01:03:25.020 me down in the movie room and showed me the nelk boys oh yeah and i said yeah i get it i get it and

01:03:29.980 then crazy enough organically they reached out to me during covid and wanted to go to fight island

01:03:35.460 so that was how we met and we became super tight i'm i'd do anything for them yeah yeah john's been

01:03:43.540 an exceptional uh new friend to me in the past year and a half he's a neat guy he's inspiring he's

01:03:48.100 fun he's creative he works hard 100 um do you is there any new places you're looking to fucking get

01:03:53.980 this thing to happen like you thinking about doing like you know ufc on top of kilimanjaro ufc you

01:04:00.740 know the thriller in manila do you guys think of redoing anything like that my next big project

01:04:05.600 that i'm working on right now is the sphere i want to do the sphere on on mexican independence day

01:04:10.780 and literally create and put on the greatest live sporting event anyone has ever seen yeah that's my

01:04:17.200 next big project how much fun is it when brandon moreno comes into the ring it's fun isn't it it's

01:04:21.340 awesome yeah him it's so fun the whole uh mexico thing and these mexican talented kids yeah i've

01:04:30.200 been working on this for for 22 years wow that's finally starting to come to fruition it's so cool

01:04:35.260 man it's i just yeah i love it when he comes to the ring um yeah i've met so many neat people and

01:04:40.720 have been inspired by so many people from your sport dustin poirier and i are close friends you

01:04:44.640 know and it's been special like he's like a real friend to me he's inspired me so many times when i

01:04:48.880 want to give up i remember things that he says or other fighters say it's it's interesting the amount

01:04:53.040 of inspiration that a lot of people get from your sport um oh do you ever think about yeah how is the

01:04:59.560 relationship with wma is it good very good yeah yeah very good you know ari is uh ari is a maniac

01:05:06.680 man yeah a maniac in in a good way he he is like a fucking serial entrepreneur and so you guys have

01:05:14.320 that in common he's super fucking smart and the fact that you know when we sold one of his big

01:05:21.380 things was that i couldn't go so at one point the fertita sat down with me and they were like because i

01:05:27.760 thought we were just going to move on and go we're going to go do whatever next and they were

01:05:31.600 just like listen this is really good for all of us and this and that you know you got to stay

01:05:36.980 nobody's going to buy this thing unless you stay yeah so you know in the beginning i i had a hard time

01:05:43.040 with it uh because i you know i didn't want to sell selling not lorenzo was done lorenzo was ready

01:05:48.740 to move on and walk and uh i didn't want to so we got in with ari ari lets me run the business man

01:05:56.720 and just you know if i need help on something like hey i i need this connection or i need this or that

01:06:02.860 he can make all that shit happen yeah or he's that guy like oh you want to meet the fucking i want to

01:06:08.120 talk to the to the fucking uh ronnie nestle or president of fucking india or whatever the fuck

01:06:13.060 yeah he can get that guy on the phone and get the ball rolling um yeah no ari's awesome he's been

01:06:18.960 other than being in business with the fertitas i couldn't have landed with with another better

01:06:25.800 partner than fucking ari yeah he really is uh awesome i love him is it hard to fend off because

01:06:31.380 i know you i know so you like to gamble is it hard to keep gambling out of and i bet on on fights uh

01:06:39.360 on ufc fights online is it how is there a point where gambling or the the the odds makers try to

01:06:46.840 come and infiltrate the actual outcome of sports no but does that make any sense that question yeah

01:06:52.800 yeah i get it and you have to talk about like point shaving and shit like that like that happens

01:06:56.580 which would be hard in your sport i think because these guys have so much individual pride and it

01:07:00.160 would be so obvious 100 we just had an we the problem that we have it just happened recently

01:07:05.260 is insider information is the bigger problem these guys inside these camps

01:07:09.040 oh yeah the guy gets hurt like chase sherman as a lisp or whatever no that definitely doesn't

01:07:14.240 i love chase sherman and that was just a joke chase you know um oh so spending ma coach james

01:07:19.840 kraus worked with offshore sportsbook ah so he knows what's going on so he's trying to bet

01:07:24.900 so he knows what's going on so he lets these offshore guys know yeah this guy's gonna fight and

01:07:31.960 he tore his acl or something like that this happened it did yeah this just happened recently and

01:07:38.880 uh that's the closest thing to you know right but there's no more about insider information i see

01:07:44.860 but these guys the thing that's so fucking stupid is when you start when money starts coming in on a

01:07:49.700 guy these these these guys know they they know man they they they know the uh the gambling world

01:07:56.080 inside and out so if anything's fishy then they end up launching an investigation yeah and they're gonna

01:08:00.780 get you and guess what whatever you made on that bet is not fucking worth going to you see me say this

01:08:08.240 before it's out there federal fucking prison you ain't going to the fucking uh white collar crime

01:08:15.140 place over here you're going to fucking federal prison yeah you can't people have people be like

01:08:19.860 what are you in for you know and you're like paulo costa in the third round right you know like it

01:08:26.160 would just be it wouldn't be as like you know and i love paulo costa that's no but it's like

01:08:31.000 you can't have that be what you're in for in a fucking serious there's a big difference when you

01:08:34.980 talk about certain crimes but this one is a federal fucking crime because it's gambling and you go to

01:08:40.700 federal prison that's that's some real shit yeah oh yeah i wouldn't like it um what about uh and just

01:08:48.200 one more question so but it does that happen to sports where they get compromised do you think

01:08:53.140 like does that make any sense what i'm trying and i'm not saying that i don't know i mean it's a

01:08:57.120 great question it's it's something that how many people have ever said to you oh my god the nfl is

01:09:02.440 so shady right you hear that because you hear that a lot more now the patriots just beat the bills

01:09:06.620 right and the bills are 10 and a half point favorites you know it's stuff like that that makes people go

01:09:11.060 crazy detroit just got killed you know one of the best they were five and one or five and oh i don't

01:09:16.400 know what they were but it's just all that type of shit is what made me stop you know you know i'm a

01:09:22.400 fucking gambler i love to play blackjack yeah i don't sports bet i do not sports oh was there a

01:09:28.340 bet that took you out of it or just that kind of stuff you know people say i threw a little money

01:09:31.760 on the game for fun there's nothing fucking fun about betting on a game it is the biggest sweat

01:09:37.100 roller coaster of all fucking time man and it won't be fun or make you happy it makes you fucking

01:09:41.860 miserable so you like to know that the so with blackjack you know the outcome pretty quick so you

01:09:46.240 don't like that long waiting there's no doubt about it and you know you get in there and and

01:09:52.980 it's just more fun i'm actually hands-on and actually playing the fucking game you know when

01:09:59.320 you sit there and just watch a fucking game and watch this whole thing unfold and and lose your

01:10:03.900 money yeah there's absolutely nothing fun about or these guys that will do these parlays yeah i got

01:10:08.380 an 18 parlay and every fucking team wins and then you lose the last the last fucking game on the

01:10:13.800 parlay right yeah and you bet ten dollars and it would have paid you ten million dollars if you

01:10:17.520 fucking won the thing and now you spent two days watching it too now your kids are eating fucking

01:10:21.480 coffee yeah that shit is fucking acting dude um what about like uh was there a fighter that retired

01:10:30.320 and it just kind of broke your heart because you just or and it could be more than one maybe i mean i

01:10:35.460 know you have probably have a great relationship and unique relationships with all of them um but was

01:10:40.380 there one that like is it hard not to get attached to some of them 100 especially in the early days

01:10:47.100 we were like a big family i mean it was like everybody knew everybody i mean when you go back

01:10:52.000 to chuck liddell matt hughes rich franklin you know i mean that whole group back then i mean these people

01:10:59.740 would come to my house for christmas and thanksgiving and you know holidays and things like that and then

01:11:05.180 you had to go up there and watch them fight and and it was tough and and ronda rousey ronda and i are

01:11:10.760 super close and um that was a tough one i would say the toughest retirement for me because usually when

01:11:18.460 it's time for them to retire i'm happy for them to retire it's it's over you've accomplished everything

01:11:23.620 that you could possibly accomplish why keep doing this um habib was a tough retirement yeah you know

01:11:29.620 because i think habib had so much more to offer and and so much much more to accomplish um but i

01:11:36.280 think when his dad passed away it kind of sucked the the fun out of it for him and and he was done

01:11:42.680 plus he made so much fucking money he never has to do anything ever again oh yeah he could buy his own

01:11:48.060 rock quarry over there you know and no offense i don't know where they're at but i know and it gets

01:11:52.160 pretty you know uh you know uh paleolithic in some of those areas um i don't know if you have

01:11:58.460 anything else to talk about man yeah one thing you said that kind of reminded me was i remember when

01:12:02.320 when trump was running for office and bill belichick they asked him about him and he said that's my

01:12:06.080 friend i support my fucking friend you know like whatever you guys think about it is fine like

01:12:10.520 because he wrote a letter to him telling him congratulations for running i think was that

01:12:14.240 is that what happened and um what are you talking about uh it was when donald trump was running for

01:12:18.820 office right and they and bill belichick had written him a letter that just said hey congrats on

01:12:24.000 running for president right and i think trump mentioned it and then the media

01:12:28.200 attacked belichick about it but he said hey that's my friend right i support my friend

01:12:34.420 yeah and it's yeah and people need to be able to stand up i think it's yeah i think people a lot

01:12:38.960 of people are in fear because i'm having breakfast with him tomorrow on his plane he's my friend

01:12:43.920 right we talk all the time we talk about fights so he called me up uh right after abu dhabi and said

01:12:49.660 those rides were great oh my god the volk uh you know yeah yeah i met him twice at your events man

01:12:55.640 exactly and it was great he's a great guy he's you know it was this is the politics are dirty man

01:13:01.860 it's nasty it's ugly you know and uh like all the shit that's going on right with him right now if

01:13:07.400 he wasn't running it wouldn't be doing any of this stuff none of this would be happening and if he

01:13:11.400 wasn't in the lead like he's going to win the election none of this would be happening to him

01:13:15.080 right now so yeah it's just it is what it is and and the guy's always been an amazing friend to

01:13:20.560 me and i will be friends for the rest of our lives yeah yeah i'm glad i got to meet him that's the

01:13:25.520 first president ever got to meet you know i would support any of our presidents you know yeah i always

01:13:29.880 i'm that guy too you know i'm i'm i'm not volatile over politics man this is america yeah you can vote

01:13:38.100 for whoever you want you could be on either side of the of the political spectrum i don't care i don't

01:13:43.580 judge you by your politics i judge what type of a person you are yeah yeah and if you think the

01:13:49.240 government's gonna save your life dude i've always said this me too the government you they're just

01:13:54.320 these people that want the government you want less government you want them out of your life you do

01:13:59.680 not want the government and the government's never going to take care of you yeah never going to get

01:14:02.980 rich off the government no dude stamp collections get fucked homie right the post office is almost out

01:14:09.740 of business dude have you been to the post office recently um they just tell you how to get to

01:14:14.840 wherever you want your mail to go dude i'll say this it's uh yeah there's nothing tougher than uh

01:14:20.760 there's nothing more ridiculous than expecting the government but i think we're in a weird space now

01:14:24.600 where we're between the government that we've been used to and a new kind of privatized communism almost

01:14:30.900 so i think we're in this weird space of almost two governments where one is like a almost a like a

01:14:36.560 shadow well there's a battle going on right now there's there's a there's a war there is going on

01:14:42.100 uh in the government one that wants to go one way that most of us don't want to go and one that

01:14:50.060 wants to keep things the way they are yeah it might be broken and fucked up and needs to be fixed but

01:14:55.560 um we're definitely in that weird place right now i agree so get off your pelotons boys let's fucking

01:15:02.380 go to war uh dana white man thanks so much dude and just thanks for uh yeah david spade got to bring

01:15:07.720 me to a fight and and you you let me come it's just i appreciate it man you're friends with a lot

01:15:11.760 of my friends and i'm just grateful it's been a joy to get to know people that work in your office

01:15:16.820 and just everything it's made me it's added a lot of joy to my life well congrats on all your success

01:15:20.920 man we're happy for you and uh yeah i'll see it i'll see you at the next one i'll see you next power

01:15:25.240 slide man there you go boom now i'm just floating on the breeze and i feel i'm falling like these

01:15:32.580 leaves i must be cornerstone oh but when i reach that ground i'll share this peace of mind i found i can

01:15:44.280 feel it in my bones but it's gonna tell you

This Past Weekend with Theo Von - November 14, 2023

E470 Dana White

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